2024
9
Germany Laundry Detergents, Fabric Conditioners and Fabric Care Market Report 2024
2024-02-28T18:01:33+00:00
REP47182A76_A661_4101_B93B_F410EB3BF4B6
2195
170983
[{"name":"Laundry and Fabric Care","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/laundry-fabric-care"}]
Report
en_GB
Value-led laundry behaviours will remain, and brands need to double their efforts to support consumers, with a focus on low-temperature washing or NPD that prolongs the wearability of clothes between washes.

Germany Laundry Detergents, Fabric Conditioners and Fabric Care Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Value-led laundry behaviours will remain, and brands need to double their efforts to support consumers, with a focus on low-temperature washing or NPD that prolongs the wearability of clothes between washes.

Yasemin Holtemayer, Household Care Research Analyst, Germany

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
  2. MARKET DRIVERS

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-25
    • Graph 2: financial confidence index, 2022-23
    • Graph 3: consumer price index, 2021-23
    • Regulatory changes in the EU
    • Water scarcity
    • Fashion
    • Appliances
  3. WHAT CONSUMERS WANT AND WHY

    • Laundry tasks and responsibilities
    • Graph 4: sole responsibilities for laundry, 2022-23
    • Graph 5: sole responsibilities for laundry among Gen Zs, 2022-23
    • Frequency of doing laundry
    • Use of laundry detergents and fabric care products
    • Graph 6: usage of laundry detergents in the last 12 months, 2022-23
    • Fabric care usage
    • Graph 7: usage of fabric care products in the last 12 months, 2022-23
    • Laundry temperatures
    • Graph 8: laundry wash temperatures, 2023
    • Typical laundry routines
    • Graph 9: typical laundry routines, 2023
    • Attitudes towards laundry & fabric care
    • Graph 10: attitudes towards laundry and laundry products, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 11: NPD in household care, by top five categories, 2019-23
    • Graph 12: NPD in laundry detergents, fabric conditioners & fabric care*, by sub-category, 2021-23
    • Laundry detergents
    • Graph 13: NPD in automatic laundry detergents, by format, 2019-23
    • Graph 14: NPD in laundry detergents*, by launch type, 2019-23
    • Graph 15: laundry detergent NPD*, by top ten claims, 2019-23
    • Graph 16: laundry detergent NPD, by ultimate company, 2019-23
    • Fabric conditioners and fabric care
    • Graph 17: fabric conditioner and fabric care NPD*, by launch type, 2019-23
    • Graph 18: fabric conditioner and fabric care NPD, by leading claims, 2019-23
    • Graph 19: fabric conditioner and fabric care NPD, by ultimate company, 2019-23
    • Graph 20: fabric conditioner and fabric care NPD, private-label vs branded products, 2019-23
    • Graph 21: laundry detergent NPD*, branded vs private label, 2019-23
    • Advertising and marketing activity
  5. MARKET SHARE

    • MARKET SIZE, SEgmentation AND FORECAST

      • APPENDIX

        • Appendix – products covered, abbreviations, consumer research methodology and language usage
        • Appendix – market size and central forecast methodology

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

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      Germany Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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