UK Leisure Outlook – Summer 2024
£ 2,195 (Excl.Tax)
Report Summary
This report looks at the following areas:
- Participation in various leisure activities in the past month, and how this has changed over time
- The contrasting fortunes of cinemas and competitive socialising venues
- How the rising cost of activities such as cultural attractions is impacting visiting rates
- Spotlight on the summer of sport and its impact on the hospitality sector
The summer of sport has provided a much-needed boost for the UK's hospitality sector, but pubs and bars need to diversify their offers to respond to the rising popularity of competitive socialising venues.
Jennie Bryans, Senior Travel & Leisure Analyst
Market Definitions
This quarterly Report explores the changing consumer attitudes and behaviours towards out-of-home leisure activities in the hospitality industry, including dining at pubs and other foodservice establishments, as well as taking part in other leisure activities such as going to the cinema, gym, and attending live sporting and music events.
Table of Contents
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Key takeaways
- Hospitality sector celebrates the summer of sport
- Rising demand for more challenging activities
- Competitive socialising sector continues to expand
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Recent leisure activity participation
- Brits prioritise enjoying food during the summer season
- Graph 1: recent leisure activity participation, 2024
- Dining in at fast food restaurants back in favour
- Graph 2: percentage change in food/drink leisure activities, 2023-24
- Decrease in attraction visits as admission prices rise
- Graph 3: percentage change in non-food/drink leisure activities, 2023-24
- Free attractions prove popular amongst cost-conscious consumers
- Music concerts and festivals attract those with a more secure financial situation
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long-term participation trends
- Contrasting fortunes for cinemas and competitive socialising venues
- Cineworld closes six cinemas
- Competitive socialising sector continues to expand
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SPOTLIGHT ON: summer of sport
- The major summer sports season has provided a significant boost to the hospitality sector
- Graph 4: interest in major sporting events being held in 2024
- More people were ready to spend on Euros than Olympics
- Euros provided massive boost for pubs
- Ballerz and Bounce offered packages to draw in football fans
- Pubs and bars must respond to the competition
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Appendix
- Market definition
- Consumer research methodology
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