“The summer season offers exciting opportunities for leisure operators. The school holidays, coupled with the popularity of weather dependent activities during this period, leads to increased participation levels across a range of outdoor activities. Theme parks, visitor attractions and music festivals remain popular leisure activities amongst all age groups during the summer. 41% of parents with children aged 18 and under visited a theme park in the month to July 2023, with brands such as Thorpe Park and Alton Towers offering discounts and special events for all the family to participate in and enjoy.”
– Jennie Bryans, Leisure Analyst
This report looks at the following areas:
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