“Some 51% of consumers perceive high quality food/drink to be important when visiting a leisure venue. The growing popularity of competitive socialising venues, which tend to offer exciting menus that are appealing to large groups, has put more pressure on other operators to modernise and become multi-purpose”.
– Jennie Bryans, Leisure & Travel Analyst
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Key Takeaways
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- Fast food restaurants complementing pub dining offerings
- Opportunities for theme park operators moving into the warmer months
- Regular pub meals increase slightly…
- …but takeaways remain popular post-pandemic
- Pent-up demand remains for live music and sporting events
- Socialising is the main driver of leisure activity
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Recent Leisure Activity Participation
- Fast food restaurants complementing pub dining offerings
- Figure 1: Participation in leisure activities in the last month, 2023
- Opportunities for theme park operators moving into the warmer months
- Fast food restaurants complementing pub dining offerings
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Changes to Leisure Activity Participation
- Regular pub meals increase slightly…
- …but takeaways remain popular post-pandemic
- Figure 2: Participation in food and drink related leisure activities in the last month, 2020-23
- Pent-up demand remains for live music and sporting events
- Figure 3: Participation in non-food and drink related leisure activities in the last month, 2020-23
- Regular pub meals increase slightly…
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Factors Impacting Choice of Leisure Activity
- Socialising is the main driver of leisure activity
- Figure 4: Factors impacting consumers’ choice of leisure activity, 2022-23
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- Figure 5: Instagram post from the F1 Arcade Instagram account, 2023
- Socialising is the main driver of leisure activity
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Leisure Behaviours and Preferences
- Promotions and cost-saving strategies are front of mind for consumers
- Figure 6: Leisure behaviours and preferences, 2023
- Promotions and cost-saving strategies are front of mind for consumers
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