2023
0
Brazil Lifestyles of Generation X Consumer Report 2023
2024-03-07T16:04:47+00:00
REPCD11A9B8_629C_4523_B343_CC5B8345FA8E
3295
171295
[{"name":"Gen X","url":"https:\/\/store.mintel.com\/industries\/demographics\/gen-x"}]
Report
en_GB
Family plays a key role in Gen Xers’ lives as they prioritize taking care of others, impacting their behaviors and consumption habits.Laura Menegon, Analyst Food & Drink, LATAM…

Brazil Lifestyles of Generation X Consumer Report 2023

£ 3,295 (Excl.Tax)

Report Summary

Family plays a key role in Gen Xers’ lives as they prioritize taking care of others, impacting their behaviors and consumption habits.

Laura Menegon, Analyst Food & Drink, LATAM

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Challenges
    • Opportunities
  2. The Consumer

    • ‘Sandwich Generation’: support for elderly parents and children
    • Graph 1: type of support provided to parents, by gender, 2023
    • Elements that form the identity of Generation X
    • Graph 2: elements that form the identity of Generation X, by race, 2023
    • Lifestyle priorities
    • Graph 3: lifestyle priorities, Gen Xers, 2023
    • Attitudes toward life, career and family
    • Graph 4: attitudes toward life, career and family, 2023
    • Attitudes related to Generation X
  3. Key Players

    • Marketing campaigns and actions
  4. The Market

    • Graph 5: Brazilian population, by generation, 2023
  5. Appendix – Definition, Methodology and Abbreviations

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    2024 Sample Consumer Cover

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