2020
0
Thailand Lifestyles of the Over 55s Market Report 2020
2021-05-06T15:03:30+01:00
REP652D710B_861B_40FE_89E1_8A07BE8B9F01
2195
137746
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Report
en_GB
Financial plans, health products and online literacy are most important for the current Thai seniors and will increase in importance as future generations age. Pongsanguan Jiradechakul, Consumer Lifestyles Senior…

Thailand Lifestyles of the Over 55s Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Financial plans, health products and online literacy are most important for the current Thai seniors and will increase in importance as future generations age.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • What consumers want and why
    • Opportunities
    • Mintel predicts
  2. THE IMPACT OF COVID-19 ON the over 55s

    • Graph 1: "Have you or your family made any changes as a result of the COVID-19/coronavirus outbreak?", 27-30 April 2020
  3. key trends

    • Graph 2: World Bank's estimation of total Thai population divided by age group
    • New Product Development (NPD) for the elderly
    • Increasing digital literacy among the old
    • Graph 3: Tools that seniors use to connect to the Internet, 2019
    • Graph 4: National Statistical Office of Thailand's data on online activities of Thai seniors aged 60 and over, 2019
    • Boosting positive ageing
  4. consumer insights

    • Characteristics and concerns
    • Graph 5: characteristics that best describe you, October 2019
    • Graph 6: characteristics that best describe you, by age group, October 2019
    • Graph 7: top three concerns during the last 12 months vs the next five years, October 2019
    • Graph 8: characteristics that best describe you, October 2019
    • Graph 9: top three concerns during the last 12 months, by age group, October 2019
    • Graph 10: agreed statement, October 2019
    • Graph 11: agreed statement, by age group, October 2019
    • Financial management
    • Graph 12: agreed statement, by age group, October 2019
    • Graph 13: statement that best describes current financial situation, October 2019
    • Graph 14: statement that best describes your current financial situation, by age group, October 2019
    • Graph 15: statement best describes current financial situation, by working status, October 2019
    • Graph 16: personal monthly expense, by age group, October 2019
    • Graph 17: agreed statement, by age group, October 2019
    • Graph 18: spending on each category paid by family member, by age group, October 2019
    • Graph 19: personal monthly expense, by financial situation, October 2019
    • Graph 20: personal monthly expense, by financial situation, October 2019
    • Graph 21: Personal monthly expense, by financial situation, October 2019
    • Graph 22: pPersonal monthly expense, by financial situation, October 2019
    • Graph 23: what they want to spend on if they have a bit of money left over, October 2019
    • Graph 24: what they want to spend on if they have a bit of money left over, October 2019
    • Graph 25: what they want to spend on if they have a bit of money left over, October 2019
    • Graph 26: agreed statement, by age group, October 2019
    • Health issues
    • Graph 27: percentage of Thai seniors having high blood pressure from 2002-17
    • Graph 28: percentage of Thai seniors having diabetes from 2002-17
    • Graph 29: repertoire of current health issues, October 2019
    • Graph 30: repertoire of current health issues, by age group, October 2019
    • Graph 31: current health issues, by age group, October 2019
    • Graph 32: current health issues, October 2019
    • Graph 33: methods of maintaining/improving health, October 2019
    • Graph 34: methods of maintaining/improving health, by repertoire of current health issues, October 2019
    • Graph 35: methods of maintaining/improving health, by age group, October 2019
    • Graph 36: methods of maintaining/improving health, by repertoire of current health issues, October 2019
    • Graph 37: methods of maintaining/improving health, by repertoire of current health issues, October 2019
    • Products for seniors
    • Graph 38: agreed statement, by age group, October 2019
    • Graph 39: agreed statement, by age group, October 2019
  5. market applications

    • Construct and support personal and financial health
    • Graph 40: wanting to spend on savings/investment after paying bills and necessary products, by age group, 2020
    • Rethink the target spenders
    • Drive more online literacy and adoption
  6. appendix

    About the report

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