2023
0
Thailand Lifestyles of the Over-55s Market Report 2023
2023-08-02T11:01:13+01:00
REPFD33E9F3_18B6_47FE_9F13_DAD9D98ED829
2195
165498
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Report
en_GB
Drive social integration for in-person engagement, communicate 'well-ageing' not 'anti-ageing' and focus on holistic wellbeing to resonate with the over-55s. Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand…

Thailand Lifestyles of the Over-55s Market Report 2023

£ 2,195 (Excl.Tax)

Description

Drive social integration for in-person engagement, communicate ‘well-ageing’ not ‘anti-ageing’ and focus on holistic wellbeing to resonate with the over-55s.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Definition
    • Graph 1: population, by age, 2022
    • Graph 2: number of older population, by age, 2023
    • Graph 3: attitudes toward health and healthcare, 2023
  2. KEY TRENDS AND MARKET FACTORS

    • A shift from an aged to a super-aged society
    • Older adults are experiencing financial concerns/issues
    • An increase in positive ageing messages
    • Graph 4: product launches with well-ageing messages are increasing in North America, 2019-22
  3. WHAT CONSUMERS WANT AND WHY

    • Drive social integration and community-based engagement
    • Graph 5: overall life satisfaction of the over-55s in the past 12 months, by living situation, 2023
    • Graph 6: activities over-55s would like to spend more time doing, 2023
    • Graph 7: means by which the over-55s learn about a product before buying, by age, 2023
    • Graph 8: extent to which the over-55s trust the following information sources about recommendations for food and drinks, 2023
    • Communicate ‘well-ageing’ not ‘anti-ageing’
    • Graph 9: aspect of life satisfaction of the over-55s in the past 12 months, by satisfaction level, 2023
    • Graph 10: life satisfaction of the over-55s in the past 12 months based on their look/appearance, by gender/age, 2023
    • Graph 11: agreed statements on ageing and advertisements, 2023
    • Position as a holistic wellness brand
    • Graph 12: activities consumers have been doing in the past six months to stay healthy, 2022
    • Graph 13: over-55s’ agreement with the statement ‘It’s worth spending money on things that help manage health and wellbeing’, 2023
    • Graph 14: over-55s’ concerns over health issues, 2023
  4. APPENDIX

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