2020
0
India Lifestyles of Indian Women Market Report 2020
2020-09-03T13:22:43+01:00
REP161A7BDF_513A_4543_AA7F_FEF0604591DA
2195
124582
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Women","url":"https:\/\/store.mintel.com\/industries\/demographics\/women"}]
Report
en_GB
Women expect brands and campaigns to help them get things done, give them some quality time and also help redefine how their lifestyles are portrayed.Nidhi Sinha, Head of Content…

India Lifestyles of Indian Women Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Women expect brands and campaigns to help them get things done, give them some quality time and also help redefine how their lifestyles are portrayed.

Nidhi Sinha, Head of Content – India Consumer

Table of Contents

  1. executive summary

    • Market context
    • Consumer insights
    • Opportunities: Help ease the responsibilities of women
    • Opportunities: Give women some 'me time'
    • Opportunities: Break stereotypical images
    • Impact of COVID-19
    • [Graph] India: "What are you most looking forward to doing/doing more once ALL COVID-19 restrictions are fully relaxed? (Select up to 3)", by gender, June 24, 2020
    • [Graph] India: "Compared to your usual spending habits, do you expect to spend more in each of the following categories over the next month?", by gender, 19-24 Jun 2020
    • [Graph] India: Higher priorities among Indian consumers since the COVID-19 outbreak, 19-24 Jun, 2020
  2. key drivers

    • Technology
    • Focus on women
  3. what consumers want and why

    • Who is the modern Indian woman?
    • [Graph] India: Responsibilities of women, by age group, March 2020
    • [Graph] India: Responsibilities of women, by region, March 2020
    • [Graph] India: Responsibilities of women, by family structure, March 2020
    • Women's concerns
    • [Graph] India: Biggest concerns of women, by age group, March 2020
    • [Graph] India: Biggest concerns of women, by region, March 2020
    • [Graph] India: Biggest concerns of women, by city tiers, March 2020
    • What women expect from marketing campaigns
    • [Graph] India: Expectation of women from marketing campaigns, March 2020
    • [Graph] India: Expectation of women from marketing campaigns, by region, March 2020
    • [Graph] India: Expectation of women from marketing campaigns, by city tier, March 2020
  4. key launches and innovations

    • appendix

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