2021
0
Thailand Lifestyles of Women Market Report 2021
2022-03-09T17:32:20+00:00
REP8F1CF2E6_04ED_4068_9467_0CBB0AA5C39A
2195
148593
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Women","url":"https:\/\/store.mintel.com\/industries\/demographics\/women"}]
Report
en_GB
It is time to help women of all ages achieve their health and financial goals, improve their online shopping experiences and inspire them to be more confident.Pongsanguan Jiradechakul, Consumer…

Thailand Lifestyles of Women Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

It is time to help women of all ages achieve their health and financial goals, improve their online shopping experiences and inspire them to be more confident.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: product categories women have spent on more during the past 12 months, 2021
    • What consumers want and why
    • Graph 2: women's personal concerns, by age group, 2021
    • Graph 3: women's personal concerns, by age group, 2021
    • Graph 4: activities done "once a day or more," by gender, 2021
    • Graph 5: statements women "strongly agreed" with, by age group, 2021
    • Opportunities
    • Mintel predicts
  2. key trends

    • Women's empowerment game is strong
    • Graph 6: agreed statement, by gender and age, 2021
    • An era of single ladies
    • Graph 7: consumers who think their day-to-day life is "very stressful", by age and gender, 2021
    • Graph 8: women's ownership of pets, by age group, 2021
    • Online shopping powered by women
    • Graph 9: product categories purchased online more frequently than at physical stores, by gender, 2021
    • Graph 10: women's five most important factors expected from online sellers/stores, by age group, 2021
  3. consumer insights

    • Women's personal concerns
    • Graph 11: women's personal concerns, 2021
    • Graph 12: women's personal concerns, by age group, 2021
    • Graph 13: women's personal concern, by age group, 2021
    • Graph 14: women's personal concern, by age group, 2021
    • Graph 15: women's personal concern, by age group, 2021
    • Graph 16: women's personal concerns, by age group, 2021
    • Graph 17: women's personal concerns, by age group, 2021
    • Graph 18: women's personal concern, by age group, 2021
    • Women's regular activities
    • Graph 19: activities done "once a day or more," by gender, 2021
    • Graph 20: women's activities done "once a day or more" in the past three months, by age group, 2021
    • Graph 21: women's activities done "once a day or more" in the past three months, by age group, 2021
    • Graph 22: product categories women have spent on more during the past 12 months, 2021
    • Graph 23: women's activities done "once a day or more" in the past three months, by age group, 2021
    • Graph 24: activities done "once a day or more" in the past three months, by parental status and gender, 2021
    • Graph 25: women's activities done "once a day or more" in the past three months, by age group, 2021
    • Graph 26: women's hobbies, by age group, 2021
    • Women's perspectives on the women's empowerment movement
    • Graph 27: statements women "strongly agreed" with, by age group, 2021
    • Graph 28: statements women "strongly agreed" with, by age group, 2021
    • Graph 29: statements women "strongly agreed" with, by age group, 2021
    • Graph 30: activities to support women's empowering movements, by gender, 2021
    • Women's preferences for media portrayals of women
    • Graph 31: women's preferred female characters for advertising campaign, by age group, 2021
    • Graph 32: women's preferred female characters for advertising campaign, by age group, 2021
    • Graph 33: women's preferred female characters for advertising campaign, by age group, 2021
    • Graph 34: women's preferred female characters for advertising campaign, by age group, 2021
    • Graph 35: women's preferred female characters for advertising campaign, by age group, 2021
  4. market applications

    • Be an advocate for positive changes for women
    • Aid women to become healthier and more financially stable
    • Improve online shopping experiences for women
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Below is a sample report, understand what you are buying.

    Click to show report
    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch