2023
0
Local Thai Cuisines Market Report 2023
2024-01-19T10:01:59+00:00
REP3AEFA122_D43F_4CED_AF1C_A26FAC3574C6
2195
169738
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Report
en_GB
Emphasising authenticity, nutritive value and regional flavours can draw a premium, and the use of Thai herbs and regional sauces can broaden appeal.Pimwadee Aguilar, Associate Director Food & Drink…

Local Thai Cuisines Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Emphasising authenticity, nutritive value and regional flavours can draw a premium, and the use of Thai herbs and regional sauces can broaden appeal.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. key trends and market factors

    • The rising need for food adventures
    • Graph 1: consumer frequency in looking for new foods/flavours to try, by market*, 2022
    • Graph 2: interest over time in various types of Thai cuisine, 2020-23
    • Cultural influence on food choices
    • Rising demands for natural remedies
    • Graph 3: value indicators in food and drink, 2022
    • Graph 4: selected top five most important eating habits to achieve good health, 2022
  3. what consumers want and why

    • Preferences of Thai regional cuisines
    • Graph 5: consumption of Thai regional cuisines, 2023
    • Graph 6: consumption of Thai regional cuisines, by region, 2023
    • Graph 7: preference of popular Thai regional dishes, 2023
    • Graph 8: liking of popular Northeastern Thai regional dishes, by region, 2023
    • Graph 9: liking of popular Central Thai regional dishes, by region, 2023
    • Graph 10: liking of popular Southern Thai regional dishes, by region, 2023
    • Graph 11: liking of popular Northern Thai regional dishes, by region, 2023
    • Premiumisation factors
    • Graph 12: features in Thai regional cuisine consumers are most willing to pay more for, 2023
    • Graph 13: features in Thai regional cuisine consumers are most willing to pay more for, by age and gender, 2023
    • Graph 14: features in Thai regional cuisine consumers are most willing to pay more for among those willing to pay more for authenticity (authenticity fans), 2023
    • Graph 15: awareness of Thai herbal ingredients and potential to purchase food and drink products that contain them, 2022
    • Graph 16: association of medicinal herbs (excluding CBD) with different attributes, 2022
    • Graph 17: willingness to pay more for benefits in packaged food and drinks with added Thai herbal ingredients, 2022
    • Graph 18: willingness to pay more for select benefits in packaged food/drinks with Thai herbal ingredients, by generation, 2022
    • Graph 19: features in Thai regional cuisine consumers are most willing to pay more for, by age and region, 2023
    • Winning Thai ingredients
    • Graph 20: liking of ingredients in Thai cuisine, 2023
    • Graph 21: love* for Thai herbs and spices, by gender, 2023
    • Graph 22: liking of fermented fish sauce, by region, 2023
    • Graph 23: liking of Tai pla sauce, by region, 2023
    • Graph 24: liking of shrimp paste, by age and gender, 2023
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Data

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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