2023
0
India Localism Market Report 2023
2024-01-16T12:01:30+00:00
REP1E106916_7339_4181_94AF_67BE0E18C2A4
2195
169637
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
Use regional nuances to craft hyper-local narratives. Employ traditional ingredients to lift quality perceptions and emphasise ethical initiatives while localising. Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India…

India Localism Market Report 2023

£ 2,195 (Excl.Tax)

Description

Use regional nuances to craft hyper-local narratives. Employ traditional ingredients to lift quality perceptions and emphasise ethical initiatives while localising.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. executive summary

    • Definition and purpose of localism
    • Key issues covered in this Report
  2. Key Trends and market factors

    • Uncertainties driving the local mindset
    • Graph 1: consumers’ attitude towards statement ‘My heritage is an important part of my identity’*, 2021-23
    • Graph 2: consumer concerns over the next six months, by age group*, 2023
    • Rise of ethical consumerism
    • Graph 3: consumers’ attitudes towards sustainability*, 2023
    • Premiumisation opportunities arise using local
    • Graph 4: consumers’ current financial situation*, 2022-23
    • Graph 5: product launches with ‘local’ search results and ‘premium’, ‘limited edition’ and ‘novel’ claims, 2018-23
  3. what consumers want and why

    • Go hyper-local while localising
    • Graph 6: attributes that define a local product or brand, by age group, 2023
    • Graph 7: attributes that define a local product or brand, by region, 2023
    • Graph 8: attributes that define a ‘local’ product, by city tier and age group, 2023
    • Graph 9: attributes that define a ‘local’ product, by region, 2023
    • Graph 10: attributes that define a ‘local’ product, by city tier, SEC and region, 2023
    • Enhance quality perceptions using ‘local’
    • Graph 11: categories where consumers have bought local brands in the last six months and intend to buy in future, 2023
    • Graph 12: top factors considered while purchasing products, 2023
    • Graph 13: top factors considered while purchasing products, by parental status, 2023
    • Graph 14: top factors considered while purchasing a product, by buyers, non-buyers and considerers of local brands in staple foods, 2023
    • Graph 15: consumers who have bought local brands in the last six months in cosmetic products, by age group, region and city tier, 2023
    • Drive ethical perceptions using ‘local’
    • Graph 16: top factors considered while purchasing products, by city tier and age group, 2023
    • Graph 17: attitudes towards localism, by gender and city tier, 2023
    • Graph 18: consumer attitudes towards localism, by age group and city tier, 2023
    • Graph 19: attitudes towards localism, by age group and city tier, 2023
  4. APPENDIX

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B reports (all priced at £1,495).

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India Consumer 2024 Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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