2022
8
Canada Lunch Eating Habits – Motivations and Attitudes Market Report 2022
2022-04-07T10:56:02+01:00
OX1100229
3695
150360
[{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"}]
Report
en_GB
"Among the different meal occasions, lunch has arguably been most impacted by the pandemic. Simply put, many Canadians shifted more of their lunches to inside their homes. As the impacts of…

Canada Lunch Eating Habits – Motivations and Attitudes Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Among the different meal occasions, lunch has arguably been most impacted by the pandemic. Simply put, many Canadians shifted more of their lunches to inside their homes. As the impacts of the pandemic recede, the degree to which foodservice will recover is uncertain. An environment of rising inflation adds to this uncertainty. More meals being made at home leads to greater openness to more creative meal solutions at lunch, which is a prospective opening for food manufacturers to expand their offerings in line with evolving flavour and format preferences.”

– Joel Gregoire, Associate Director for Food & Drink

This report will look at the following areas:

  • The pandemic has led many Canadians to shift where they make and eat lunch.
  • High inflation will lead consumers to be even more price-conscious.
  • For many, lunch is not just a time to eat, but also a time to get stuff done.
  • Foodservice needs to embrace tech to win with younger consumers.

Table of Contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Top takeaways
            • Market overview
              • Figure 1: Outlook for lunch, 2022-27
            • Opportunities
              • The shift to working at home offers Canadians more choices at lunch
                • Most Canadians prefer hot dishes at lunch
                  • Canadians want more ideas on how to use leftovers for lunch
                    • Canadians use their time at lunch differently
                      • Challenges
                        • Foodservice at lunch has been particularly impacted by the pandemic
                          • High inflation is leading Canadians to make trade-offs
                          • Market Factors

                            • Inflation puts greater onus on value
                              • Figure 2: Canadian year-over-year consumer price index (inflation rate) by month, 2019-22
                              • Figure 3: Expected increase in household income vs household spending by quarter among Canadians, 2014-21
                            • The pandemic has impacted where Canadians choose to live
                              • Figure 4: Population growth by select census metropolitan areas, 2021 vs 2019
                            • Headwinds to continue in foodservice’s recovery
                              • Figure 5: Dollars spent at foodservices and drinking places in Canada, January 2019-December 2021
                            • Along with the pandemic, an aging population means more lunches will move into the home
                              • Figure 6: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
                          • Competitive Strategies

                            • Lunch is a time to do more than eat
                              • Figure 7: Change in exercise frequency (US), 2021
                            • The notion of convenience at lunch shifts from on-the-go to in-the-home
                                • Figure 8: IKEA Canada Scrapcooking Instagram post, March 2021
                            • Market Opportunities

                              • Lunch can be fun and creative while also being convenient
                                • Figure 9: HelloFresh Moo Shu Beef Bowls (US), April 2021
                                • Figure 10: Amazon Meal Kits Hawaiian BBQ Glazed Pork (US), September 2021
                                • Figure 11: Cook-Able Chipotle Chicken Tacos (US), September 2021
                                • Figure 12: Kraft Macaroni & Cheese Dinner Crayola ABC Macaroni & Cheese Dinner (US), February 2021
                                • Figure 13: Lily’s Toaster Grills Grilled American Cheese Sandwich (US), February 2022
                              • A more flexible lunch occasion equates to more flexibility
                                • Figure 14: Clover Leaf Classic Tuna Salad Snacks (Canada), October 2021
                                • Figure 15: Stop & Shop Nature’s Promise Free From Uncured Ham & Cheese Lunch Kit (US), April 2020
                                • Figure 16: Grab ‘n Snack Xtreme Snack Kit (US), December 2021
                                • Figure 17: StarKist Premium White Chicken (US), January 2022
                              • New work arrangements offer opportunity for foodservice at lunch
                                • Figure 18: WorkChew Instagram post, August 2021
                            • The Lunch Consumer: Fast Facts

                              • Where Lunch is Eaten

                                • The pandemic has led to a shift in where Canadians are getting and eating lunch
                                  • Figure 19: Frequency of eating/preparing lunch at home at different stages of the pandemic, 2021
                                  • Figure 20: Frequency with which Canadians eat lunch at home at different stages of the pandemic, 2021
                                  • Figure 21: Canadians who regularly prepare/eat breakfast/lunch at home at different stages of the pandemic, 2021
                                • Those who work remotely are more likely to have shifted more of their lunches into the home
                                  • Figure 22: Canadians who regularly prepare/eat lunch at home at different stages of the pandemic, by work location, 2021
                                  • Figure 23: Canadians who regularly prepare/eat lunch at home at different stages of the pandemic, by work location, 2021
                                  • Figure 24: Canadians who regularly prepare/eat lunch at home at different stages of the pandemic, by age, 2021
                              • Reasons Why Canadians Get Lunch from Foodservice

                                • Getting lunch at foodservice is a treat first and foremost
                                  • Figure 25: Reasons for getting lunch from restaurants, 2021
                                • Those working offsite see foodservice at lunch as a chance to connect and change their scenery
                                  • Figure 26: Reasons for getting lunch from restaurants, by work location, 2021
                                • Younger Canadians value convenience more when it comes to getting lunch at foodservice
                                  • Figure 27: “More convenient than eating lunch at home” as a reason for getting lunch from restaurants, by age, 2021
                                  • Figure 28: “More convenient than eating lunch at home” and “to meet face to face with colleagues or clients” as reasons for getting lunch from restaurants, by parental status, 2021
                                  • Figure 29: “More convenient than eating lunch at home” as a reason for getting lunch from restaurants, by region, 2021
                              • Reasons for Eating/Preparing Lunch at Home

                                • Pertinently, cost is the main reason and benefit for eating lunch at home
                                  • Figure 30: Reasons for eating/preparing lunch at home, 2021
                                • Younger Canadians are less likely to be influenced by cost savings
                                  • Figure 31: Reasons for eating/preparing lunch at home, by age, 2021
                                  • Figure 32: Reasons for eating/preparing lunch at home, by age and gender, 2021
                                  • Figure 33: Reasons for eating/preparing lunch at home, by (select) region, 2021
                                • Control and safety are key differentiators for why Canadians who work remotely prepare and eat lunch at home
                                  • Figure 34: Reasons for eating/preparing lunch at home, by work arrangement, 2021
                              • How Consumers Typically Get Their Lunch from Foodservice at Lunch

                                • Ordering takeout on-the-spot remains the most common option
                                    • Figure 35: How consumers get their lunch from foodservice, 2021
                                    • Figure 36: How consumers get their lunch and breakfast from foodservice, 2021
                                  • Young adults are far more reliant on apps
                                      • Figure 37: How consumers get their lunch from foodservice, by age, 2021
                                      • Figure 38: How consumers get their lunch and breakfast from foodservice, by parental status, 2021
                                      • Figure 39: How consumers get their lunch from foodservice, by work location, 2021
                                  • Attitudes Toward Lunch

                                    • Canadians look to lunch for a break, but not always to eat
                                      • Figure 40: Attitudes toward timing at lunch, 2021
                                      • Figure 41: Attitudes toward timing at lunch (% agree), by age, 2021
                                      • Figure 42: Avril Naturellement Tuna Guacamole Wrap Lunch Box with Chickpea Salad (Canada), January 2021
                                      • Figure 43: Attitudes toward timing at lunch (% agree), by parental status, 2021
                                      • Figure 44: “I often spend my lunch hour doing things other than eating” (% agree), by work location, 2021
                                    • A third of Canadians say they have shifted lunch eating habits due to the pandemic
                                      • Figure 45: Attitudes toward changing lunch habits due to the pandemic, 2021
                                      • Figure 46: Attitudes toward changing lunch habits due to the pandemic (% agree), by age, 2021
                                      • Figure 47: “I haven’t been eating as much for lunch since the start of the pandemic because I’m snacking more throughout the day” (% agree), Quebec vs overall, 2021
                                    • Canadians don’t put too much thought into lunch
                                      • Figure 48: Attitudes toward planning and eating habits at lunch, 2021
                                      • Figure 49: “I typically eat the same lunch on most days” (% agree), by age, 2021
                                      • Figure 50: Attitudes toward planning and eating habits at lunch (% agree), Quebec vs overall, 2021
                                    • Eating lunch at home facilitates more meal options
                                      • Figure 51: Attitudes toward eating preferences at lunch, 2021
                                      • Figure 52: Attitudes toward eating preferences at lunch (% agree), by work location, 2021
                                      • Figure 53: Attitudes toward eating preferences at lunch (% agree), by age, 2021
                                      • Figure 54: Attitudes toward eating preferences at lunch (% agree), Asians vs overall, 2021
                                  • Foods Eaten at Lunch

                                    • Sandwiches remains the food-of-choice for Canadians at lunch
                                      • Figure 55: Foods typically eaten at lunch, 2021
                                    • Age impacts the food choices Canadians make at lunch
                                      • Figure 56: Foods typically eaten at lunch, by age, 2021
                                    • Busy moms more likely to eat snack foods for their lunch
                                      • Figure 57: Foods typically eaten at lunch, mothers vs fathers, 2021
                                    • Handheld options prove more popular with those working at their regular workplace
                                      • Figure 58: Foods typically eaten at lunch, by work location, 2021
                                    • Quebec shows different lunch-food preferences
                                      • Figure 59: Foods typically eaten at lunch, Quebec vs overall, 2021
                                    • Asian-Canadians’ food preferences can have a substantial impact on the lunch occasion
                                      • Figure 60: Foods typically eaten at lunch, Asians vs overall, 2021
                                  • Appendix – Data Sources and Abbreviations

                                    • Data sources
                                      • Consumer Survey Data
                                        • Mintel Trend Drivers
                                          • Abbreviations and terms
                                            • Abbreviations

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