2023
0
China Major Domestic Appliances Market Report 2023
2023-12-20T10:05:07+00:00
REP4E73763D_E923_42C5_930B_8D6FAF9349CB
3695
169131
[{"name":"Domestic Appliances","url":"https:\/\/store.mintel.com\/industries\/household-home\/domestic-appliances"}]
Report
en_GB
The major home appliances market is highly challenging. Brands need to increase the 'sense of value' through a combination of practical product iterations and services. Catering to the unmet needs…

China Major Domestic Appliances Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

The major home appliances market is highly challenging. Brands need to increase the 'sense of value' through a combination of practical product iterations and services. Catering to the unmet needs of segment consumer groups can also be a way to drive business.

Binyan Yao, Research Analyst, Retail, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • The company
    • The consumer
    • Graph 1: ownership and purchase interest in major domestic appliances, 2023
    • Graph 2: expectations for refrigerators, 2023
    • Graph 3: refrigerator brand ownership, 2023
    • Graph 4: refrigerator brand preference for future purchases, 2023
    • Graph 5: expectations for washing machines, 2023
    • Graph 6: expectations for air conditioners, 2023
    • Graph 7: expected services by brands, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market size and forecast
    • Graph 8: retail value and growth of major domestic appliances, 2018-23
    • Market segmentation
    • Graph 9: retail value of major domestic appliances, by segment, 2018-23
    • Graph 10: year-on-year growth rate of retail value of major domestic appliances, by segment, 2018-23
    • Market factors
    • Graph 11: sales area of commercial residential housing, 2018-23
    • Graph 12: consumers' financial sentiment for the year ahead*, 2019-23
    • Graph 13: upgrading intention for major domestic appliances in the next three months among owners who want to buy a new one, 2022-23
    • Graph 14: numbers of major domestic appliances owned per 100 households, 2018-22
    • Graph 15: housing status, by city tier, 2023
  3. The company

    • Key players' performance
    • Marketing activities
    • New product trends
  4. The consumer

    • Ownership and purchase interest
    • Graph 16: ownership of major domestic appliances, 2021 vs 2023
    • Graph 17: ownership and purchase interest in major domestic appliances, 2023
    • Graph 18: purchase interest in door-to-door and multi-door refrigerators, respondents who have 2/3 doors refrigerators but plan to change vs all respondents, 2023
    • Graph 19: respondents who do not have but are interested in buying the following major domestic appliances, by living situation, 2023
    • Graph 20: do not have but are interested in buying the following major domestic appliances, by pet ownership, 2023
    • Expectations for refrigerators
    • Graph 21: expectations for refrigerators, 2023
    • Graph 22: expectations for refrigerators, upgraders vs potential buyers, 2023
    • Graph 23: expectations for refrigerators, by pet ownerships, 2023
    • Refrigerator brand preferences
    • Graph 24: brand ownership of refrigerators, 2023
    • Graph 25: brand preferences of refrigerators for future purchases, 2023
    • Graph 26: retention rate of current owners of major domestic appliance brands, 2023
    • Graph 27: refrigerator brand preferences for future purchase, by living situation, 2023
    • Expectations for washing machines
    • Graph 28: expectations for washing machines, 2023
    • Graph 29: selected expectations for washing machines, upgraders vs potential buyers of drum washing machines, 2023
    • Graph 30: expectations for washing machines, by pet ownership, 2023
    • Expectations for air conditioners
    • Graph 31: expectations for air conditioners, 2023
    • Graph 32: expectations for air conditioners, upgraders vs potential buyers of stand air conditioners , 2023
    • Graph 33: expectations for air conditioners, upgraders vs potential buyers of mounted air conditioner, 2023
    • Graph 34: expectations for air conditioners, by city tier, 2023
    • Graph 35: expectations for air conditioners, by pet ownership, 2023
    • Expectations for services by brands
    • Graph 36: expected services by brands, 2023
    • Graph 37: expectations of cross-brand trade-ins among owners who plan to change existing major domestic appliances, 2023
    • Graph 38: expectations of cross-category trade-ins among owners who plan to change existing major domestic appliances, 2023
    • Graph 39: life-related services, by gender and age, 2023
    • Graph 40: home partial renovation services, by housing status and by owners who plan to change existing refrigerators, 2023
  5. issues and insights

    • Appendix – size and forecast, methodology and abbreviations

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