2020
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India Malt Food Drinks Market Report 2020
2021-01-26T22:02:26+00:00
REPBCEC5D98_4CC0_4C88_803E_639684B07874
2195
133189
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Report
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Now is the time to tap into health consciousness amongst consumers and establish renewed relevance with refreshed functional benefits and flavours.Natasha Kumar, Food & Drink Analyst - India…

India Malt Food Drinks Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Now is the time to tap into health consciousness amongst consumers and establish renewed relevance with refreshed functional benefits and flavours.

Natasha Kumar, Food & Drink Analyst – India

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • [Graph] India: agreement with the statement "Other beverages (eg flavoured milk, plant-based milk) provide better benefits than malt food drinks/health drinks", by gender and parent status, April 2020
    • [Graph] India: % of consumers choosing low/no/reduced sugar as an important factor when buying malt food drinks, by education of chief earner, April 2020
    • Opportunities
    • [Graph] India: % of consumers choosing interesting flavour as an important factor when buying malt food drinks, by gender and five age groups, April 2020
    • [Graph] India: key reasons that cause stress, April 2020
    • [Graph] India: agreement with statements about malt food drinks/health drinks, by parent status and gender, April 2020
    • Competitive landscape
    • Mintel predicts
  2. impact of covid-19 on malt food drinks

    • Key trends

      • Global trends and how they are playing out in India
      • Key drivers
    • consumer insights

      • Malt food drink consumption overview
      • [Graph] India: malt food drink consumption frequency, by age, April 2020
      • [Graph] India: malt food drink consumption frequency, by city tier, April 2020
      • [Graph] India: malt food drink consumption frequency, females, by age, April 2020
      • [Graph] India: consumption of malt drinks among working and non-working mothers, heavy users vs non-users, April 2020
      • [Graph] India: malt food drink non-users, by gender and age, April 2020
      • When and how does India consume malt food drinks?
      • [Graph] India: typical consumption of powdered malt food drink/health drink at different times of the day, by age, April 2020
      • [Graph] India: key reasons that cause stress, April 2020
      • [Graph] India: key reasons causing stress, by gender and age, April 2020
      • [Graph] India: key reasons causing stress, by city tier, April 2020
      • Consumers' checklist
      • [Graph] India: top emerging flavours in malt & other hot beverages category, Nov 2017-Oct 2018 vs Nov 2019-Oct 2020
      • [Graph] India: most important factor when choosing to buy one malt food drinks/health drinks brand/type over another, by region, April 2020
      • [Graph] India: important factors factors when choosing to buy one malt food drinks/health drinks brand/type over another, by city tier, by April 2020
      • [Graph] India: % of consumers choosing low/no/reduced sugar as an important factor when buying malt food drinks, by education of chief earner, April 2020
      • [Graph] India: select important factors when buying malt food drinks, April 2020
      • [Graph] India: important factors when choosing one malt food drink brand/type over another, by gender, April 2020
      • [Graph] India: important factors when choosing one malt food drink brand/type over another, by age, April 2020
      • [Graph] India: functional claims as a share of total launches in malt food drink category, Nov 2017-Oct 2020
    • market applications

      • Expand on flavour offerings
      • Identifying age-specific nutritional needs; in focus: women and those aged 45+
      • [Graph] India: malt and other hot beverages launches by select claims, Nov 2017-Oct 2020
      • The sugar conundrum
      • [Graph] India: free-from claims as a share of total launches in the malt food drink category, Nov 2017-Oct 2020
      • Tailor product for evolving nutritional needs and changing lifestyles
      • [Graph] India: malt food drink launches by select claims, Nov 2017-Oct 2020
      • [Graph] India: health benefits associated with protein consumption, Feb 2019
      • Global innovations
    • Appendix

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