2022
0
China Managing Skin Conditions Market Report 2022
2022-05-18T04:05:32+01:00
OX1104747
3695
151220
[{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"}]
Report
en_GB
"In addition to daily repairing and stabilising, problematic skin consumers also seek advanced skincare benefits, holistic skin health solutions and suitability for sensitive skin claims in colour cosmetics products. Brands…

China Managing Skin Conditions Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“In addition to daily repairing and stabilising, problematic skin consumers also seek advanced skincare benefits, holistic skin health solutions and suitability for sensitive skin claims in colour cosmetics products. Brands can think of building strength in treating specific skin issues, expanding product lines with advanced products, and positioning as a holistic beauty brand with lifestyle solutions to elevate beauty from within.”

– Jane Chai, Research Analyst

This report will look at the following areas:

  • Consumers’ skin type and sensitivity symptoms
  • Sensitive skin consumers’ skincare behaviour and skincare attitudes
  • Consumers’ acne conditions and treatments
  • Preferred service channels for skin management services

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • Market and competition
              • The impact from COVID-19 outbreak in 2022
                • The consumer
                  • Over one third of consumers have sensitive skin
                    • Figure 1: Skin type and sensitivity, 2021 vs 2022
                  • Major symptoms of skin sensitivity show up after seasonal change and sun exposure
                    • Figure 2: Skin sensitivity symptoms, 2022
                  • Speciality skincare brands on a par with common skincare brands
                    • Figure 3: Skincare behaviours when having skin sensitivity, 2022
                  • Sensitive skin consumers willing to try diverse beauty products
                    • Figure 4: Skincare attitudes of sensitive skin consumers, 2022
                  • Acne is a matter of lifestyle
                    • Figure 5: Acne conditions, 2022
                  • Adjusting lifestyle the first priority for treating acne
                    • Figure 6: Acne treatments used, 2022
                  • Online for information sharing; offline for professional services
                    • Figure 7: Preferred service channel, 2022
                  • What we think
                  • Issues and Insights

                    • Sensitive skincare products also require more advanced benefits
                      • Figure 8: New face skincare launches with both ‘for sensitive skin’ and ‘anti-ageing’ claims, China, Japan, South Korea, US and UK, 2019-21
                      • Figure 9: Examples of anti-ageing products for sensitive skin, China, 2021-22
                      • Figure 10: Diary Tranexamic Acid Brightening Lotion, China, 2021
                    • Acne treatment not only a matter of skin management
                      • Figure 11: Examples of anti-acne products linked to lifestyle, UK and South Korea, 2021
                      • Figure 12: Garnier Men Turbo Bright Spot-Proof Serum SPF 50+, Indonesia, 2021
                    • ‘For problematic skin’ concepts can tap into colour cosmetics
                      • Figure 13: Nars Light Reflecting Foundation, China, 2022
                  • Market Factors

                    • Product development and production face higher standards
                      • Brands expand professional brand matrix to satisfy segmented and sophisticated consumer needs
                        • Skin conditions raise anxiety
                          • Problematic skin consumers also welcome advanced benefits
                          • COVID Influences

                            • COVID-19 China context
                              • COVID-19 impact on the market and consumer
                                • A decrease in spending confidence
                                  • Spending priorities shift to essentials
                                    • Supply side under multiple pressures
                                      • Skin health issues may increase
                                        • Figure 14: Skin conditions during the outbreak – “I didn’t have this before the outbreak, but now i have”, 2020
                                    • Marketing Activities

                                      • Build comprehensive brand images
                                        • Figure 15: Winona’s collaboration with Ubras, China, 2021
                                      • Reach more potential consumer groups
                                        • Figure 16: Examples of cross-boundary collaborations, China, 2021
                                      • Continue consumer education on skin conditions
                                        • Figure 17: Examples of knowledge sharing activities, China, 2021
                                      • Leverage offline channels to improve consumer experience
                                        • Figure 18: Examples of developments in offline channels, China, 2021
                                    • New Product Trends

                                      • ‘For sensitive skin’ claim still on the rise in China
                                        • Figure 19: Top 15 claims of new skincare launches, China, 2019-21
                                      • Repairing is an eternal theme for problematic skin
                                        • Figure 20: Examples of new product launches targeting repairing, China, 2021-22
                                      • Expand product portfolio into more subcategories
                                        • Figure 21: Examples of new product launches tapping into new subcategory, China, 2021
                                      • Hero ingredients continue to evolve
                                        • Figure 22: Examples of new product launches with a combination of ingredients,
                                    • Skin Type and Sensitivity

                                      • Proportion of sensitive skin consumers remains stable
                                        • Figure 23: Skin type and sensitivity, 2021 vs 2022
                                      • Skin sensitivity has a higher incidence among younger generations
                                        • Figure 24: Skin type and sensitivity, by gender, 2022
                                        • Figure 25: Skin type and sensitivity, by gender and age, 2022
                                      • Neutral skin consumers increase
                                        • Figure 26: Skin type and sensitivity, 2021 vs 2022
                                      • Men skew to oily skin; women have more combination skin
                                        • Figure 27: Skin type and sensitivity, by gender, 2022
                                        • Figure 28: Skin type and sensitivity, by gender and age, 2022
                                    • Skin Sensitivity Symptoms

                                      • Skin sensitivity peaks after seasonal change or sun exposure
                                        • Figure 29: Skin sensitivity symptoms, 2022
                                      • Consumers are familiar with skincare terminology
                                        • Women experience more uncomfortable skin feelings while men bothered more by external environmental influence
                                          • Figure 30: Skin sensitivity symptoms, by gender, 2022
                                        • Diverse symptoms of skin sensitivity among different age groups
                                          • Figure 31: Skin sensitivity symptoms, by age, 2022
                                        • Different skin types have different sensitivity symptoms
                                          • Figure 32: Skin sensitivity symptoms, by skin type, 2022
                                      • Skincare Behaviours When Having Skin Sensitivity

                                        • Sensitive skin consumers turn to speciality skincare brands, but not far more than common brands
                                          • Figure 33: Skincare behaviours when having skin sensitivity, 2022
                                        • Women show higher preference for speciality skincare brands than men
                                          • Figure 34: Skincare behaviours when having skin sensitivity, female and male, 2022
                                      • Skincare Attitudes of Sensitive Skin Consumers

                                        • Sensitive skin consumers are still interested in researching and using diverse skincare products
                                            • Figure 35: Skincare attitudes of sensitive skin consumers, 2022
                                          • …also daily use speciality skincare products to maintain a stable skin condition
                                              • Figure 36: Skincare attitudes of sensitive skin consumers, by age, 2022
                                            • Sensitive skin consumers are prudent to strong efficacy
                                                • Figure 37: Skincare attitudes of sensitive skin consumers, 2022
                                              • Intention to try diverse colour cosmetics not limited by sensitive skin
                                                • Figure 38: Skincare attitudes of sensitive skin consumers, 2022
                                            • Acne Conditions

                                              • Unhealthy lifestyles regarded as major reasons for having acne
                                                • Figure 39: Acne conditions, 2022
                                              • Acne caused by environmental problems attracts consumers’ attention
                                                • Acne resulting from great pressure occurs more frequently in men
                                                  • Figure 40: Acne conditions, by gender, 2022
                                                  • Figure 41: _faace Period Mask, USA, 2021
                                                • Mid-aged groups more concerned about acne caused by environmental problems
                                                  • Figure 42: Acne conditions, by age, 2022
                                                • Sensitive skin consumers experience more acne conditions
                                                  • Figure 43: Acne conditions, by skin sensitivity, 2022
                                              • Acne Treatments Used

                                                • Adjusting lifestyle is the most preferred method to tackle acne
                                                  • Figure 44: Acne treatments used, 2022
                                                • Enhancing daily skincare is mainstream when having acne
                                                  • Women are more proactive in acne treatment than men
                                                    • Figure 45: Acne treatments used, by gender, 2022
                                                  • Affluent consumers use more anti-acne products
                                                    • Figure 46: Acne treatments used, by monthly personal income, 2022
                                                  • Sensitive skin consumers prefer spot treatment products
                                                    • Figure 47: Acne treatments used, by skin sensitivity, 2022
                                                • Preferred Service Channel

                                                  • Online channels are suitable for knowledge and experience sharing
                                                    • Figure 48: Preferred service channel, 2022
                                                  • Professional skin management services may help drive traffic for offline channels
                                                    • 18-24 men prefer customising skincare regimen in offline channels
                                                      • Figure 49: Preferred service channel – ‘Customising skincare regimen’, by gender and age, 2022
                                                  • Beauty Personas

                                                    • Who are they?
                                                      • Enthusiastic Experimenters love self-research and prefer strong efficacy
                                                        • Figure 50: Skincare attitudes of sensitive skin consumers, by beauty persona, 2021
                                                      • Functionalists and Holistic Wellbeing Followers are enthusiastic about offline professional services
                                                        • Figure 51: Preferred service channel, by beauty persona, 2021
                                                    • Appendix – Methodology and Abbreviations

                                                      • Consumer research methodology
                                                        • Abbreviations

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