2023
0
China Managing Skin Conditions Market Report 2023
2023-04-04T04:02:42+01:00
OX1155783
3695
162092
[{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"}]
Report
en_GB
“Besides soothing and stabilising, skincare products for sensitive skin also require advanced benefits such as anti-aging and whitening. Brands can leverage special ingredients, such as self-developed ingredients or botanical alternatives,…

China Managing Skin Conditions Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“Besides soothing and stabilising, skincare products for sensitive skin also require advanced benefits such as anti-aging and whitening. Brands can leverage special ingredients, such as self-developed ingredients or botanical alternatives, to convince consumers who desire to achieve advanced benefits but enjoy the mildness of the products. In addition, providing consumers with streamlined skincare solutions when they encounter skin issues can help trigger trials and recruit potential users.”
– Jane Chai, Senior Research Analyst

This Report looks at the following areas:

  • Consumers’ skin type and sensitivity
  • Consumers’ skin issues and functions used in facial skincare
  • Features of strong efficacy products for sensitive skin
  • Consumer behaviour when having skin sensitivity or acne
  • Consumer preference for skincare brands on different occasions

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • Market and competition
              • The consumer
                • Sensitive skin consumers rise to 41%
                  • Figure 1: Skin sensitivity and type, 2021 vs 2022
                • Women pay more attention to skin tone issues in particular than men
                  • Figure 2: Skin issues, by gender, 2022
                • Needs for skin tone management are stronger than anti-ageing/anti-oxidising
                  • Figure 3: Used functions of facial skincare, by gender, 2022
                • Product segmentation and special ingredients can effectively demonstrate products’ suitability for sensitive skin
                  • Figure 4: Features of strong efficacy products for sensitive skin, 2022
                • Streamlined skincare is preferred choice during skin sensitivity
                  • Figure 5: Preference for skincare functions when having skin sensitivity issues, 2022
                • Consumers prefer function-driven products integrating anti-acne benefits
                  • Figure 6: Usage of function-driven skincare products when having acne, 2022
                • Speciality skincare brands are popular when having acne
                  • Figure 7: Brand preference on different occasions, 2022
                • What we think
                • Issues and Insights

                  • Ingredient stories are the key to balance strong efficacy and mildness
                    • Figure 8: OSM’s Jayne Pro, China, 2022
                    • Figure 9: Winona’s anti-ageing series polypeptides firming essence, China, 2022
                  • Cater to consumers’ streamlined needs when they encounter skin issues
                    • Figure 10: Freeplus promotion with the concept of streamlined skincare, China, 2022
                • Market Factors

                  • Spending confidence picked up after the relaxation of COVID-19 prevention and control policies
                    • Figure 11: Confidence about improving financial situation in the next three months, 2022-23
                  • New rules to regulate the industry
                    • Group standards to define clean beauty 
                      • Premiumisation of domestic skincare brands
                        • Consumers require function-driven skincare 
                        • Marketing Activities

                          • Customise product recommendations for different skin types
                            • Figure 12: La Roche-Posay’s product recommendations for different skin types, China, 2022
                            • Figure 13: MedRepair’s serum recommendations for different skin types, China, 2022
                          • Highlight functionality by cross-category cooperation
                            • Figure 14: SkinCeuticals’ cooperation with beauty services, China, 2022
                            • Figure 15: BIOHYALUX’s cross-category cooperation with beauty devices, China, 2022
                          • Ride on the skipcare trend
                            • Cater to young generations’ emotional needs
                              • Figure 16: Winona’s ‘Special Care Action’, China, 2022
                          • New Product Trends

                            • Skin tone management and anti-aging products are mainstream in facial skincare launches
                              • Figure 17: Top 15 claims in new facial skincare launches, China, 2021-22
                            • “For sensitive skin” is the top growing claim in facial skincare category
                              • Figure 18: Top-growing claims in new facial skincare launches, China, 2021-22
                            • Botanical/herbal claims continue to gain popularity in sensitive skincare
                              • Figure 19: Top claims in new facial skincare launches with “for sensitive skin” claim, China, 2021-22
                              • Figure 20: Local skincare products featuring Bakuchiol, China, 2022-23
                              • Figure 21: New product launches communicating phytosphingosine, UK and China, 2023
                            • Reducing redness and fine lines/wrinkles becomes more important in sensitive skincare
                              • Figure 22: “For sensitive skin” products combining other skincare functions, China, 2023
                            • Anti-acne products are integrating exfoliating benefits
                              • Figure 23: Top claims in new facial skincare launches with ‘anti-acne’ claim, China, 2021-22
                              • Figure 24: “Anti-acne” and “exfoliating” products, China, 2022
                          • Skin Type and Sensitivity

                            • Increasing number of consumers diagnose themselves as having sensitive skin
                              • Figure 25: Skin sensitivity, 2021 vs 2022
                              • Figure 26: Skin sensitivity, by gender and age, 2022
                            • Combination skin consumers see growth
                              • Figure 27: Skin type, 2021 vs 2022
                              • Figure 28: Skin type, by gender and age, 2022
                          • Skin Issues

                            • Women pay more attention to skin tone issues than men
                              • Figure 29: Skin issues, by gender, 2022
                              • Figure 30: Skin issues, female, by age, 2022
                            • Dull complexion has the second highest incidence among 18-24s men
                              • Figure 31: Skin issues, male, by age, 2022
                            • Combination skin consumers experience various skin issues
                              • Figure 32: Skin issues, by skin type, 2022
                            • Sensitive skin won’t trigger more occurrence of top skin issues
                              • Figure 33: Skin issues, by skin sensitivity, 2022
                          • Used Functions of Facial Skincare

                            • Whitening needs are stronger than anti-aging for both women and men
                              • Figure 34: Used functions of facial skincare, by gender, 2022
                            • Men’s needs for skincare benefits vary widely by age groups
                              • Figure 35: Used functions of facial skincare, male, by age, 2022
                            • Young women explore diversified functions; mature women focus on anti-aging
                              • Figure 36: Used functions of facial skincare, female, by age, 2022
                            • Consumers choose skincare functions according to their skin types and sensitivity
                              • Figure 37: Used functions of facial skincare, skin type, 2022
                              • Figure 38: Used functions of facial skincare, by skin sensitivity, 2022
                            • Consumers take appropriate products according to skin issues
                              • Figure 39: Used functions of facial skincare, by skin issues, 2022
                          • Features of Strong Efficacy Products for Sensitive Skin

                            • Further segmentation is necessary for strong efficacy products
                              • Figure 40: Features of strong efficacy products for sensitive skin, 2022
                            • Leveraging plant extracts to balance efficacy and mildness
                              • Figure 41: TURF analysis of features of strong efficacy products for sensitive skin, 2022
                            • Affluent consumers judge from R&D capabilities
                              • Figure 42: Features of strong efficacy products for sensitive skin, by monthly personal income, 2022
                            • Lower tier consumers trust speciality skincare brands and test results
                              • Figure 43: Features of strong efficacy products for sensitive skin, by city tier, 2022
                            • Sensitive skin consumers require comprehensive evidence for mildness
                              • Figure 44: Features of strong efficacy products for sensitive skin, by skin sensitivity, 2022
                          • Skincare Behaviour When Having Skin Sensitivity

                            • Consumers switch to streamlined skincare at higher price when having skin sensitivity
                              • Figure 45: Preference for skincare functions when having skin sensitivity, 2022
                              • Figure 46: Preference for skincare ingredients when having skin sensitivity, 2022
                              • Figure 47: Preference for skincare prices when having skin sensitivity, 2022
                            • Replacing current products by speciality skincare products is the top choice when having skin sensitivity
                              • Figure 48: Preference for skincare products when having skin sensitivity, 2022
                          • Usage of Function-driven Skincare Products When Having Acne

                            • Multi-function skincare products are the first priority
                              • Figure 49: Usage of function-driven skincare products when having acne, 2022
                            • Acne-prone consumers skew to particular anti-acne products
                              • Figure 50: Usage of function-driven skincare products when having acne, by skin type, 2022
                          • Brand Preference on Different Occasions

                            • Speciality skincare brands are preferred when having acne
                              • Figure 51: Brand preference on different occasions, 2022
                            • As high as 27% use speciality skincare brands for daily skincare routines
                            • Beauty Personas

                              • Who are they?
                                • Beauty Mavens use more oil control and firmness/elasticity products; Holistic Wellbeing Followers skew to repairing and anti-ageing
                                  • Figure 52: Functions of facial skincare, by beauty persona, 2022
                                • More Beauty Mavens still use products with different benefits even when having skin sensitivity
                                  • Figure 53: Skincare behaviour when having skin sensitivity, by beauty persona, 2022
                              • Appendix – Methodology and Abbreviations

                                • Consumer research methodology
                                  • Abbreviations

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