2023
8
Canada Marketing to Baby Boomers Market Report 2023
2023-10-02T17:04:14+01:00
REP85DFF7AF_90C3_4BC3_99BE_5FAC2065B9BB
3695
167041
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Report
en_GB
The Baby Boomer generation may not have the market influence it once did, but its size and financial flexibility makes it a group that cannot be overlooked. Scott Stewart,…

Canada Marketing to Baby Boomers Market Report 2023

£ 3,695 (Excl.Tax)

Description

The Baby Boomer generation may not have the market influence it once did, but its size and financial flexibility makes it a group that cannot be overlooked.

Scott Stewart, Associate Director, Lifestyles & Retail

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Consumer trends: key takeaways
    • Market predictions
    • Opportunities and challenges
  2. Consumer Insights

    • The Baby Boomer consumer: fast facts
    • The Baby Boomer consumer: fast facts
    • Baby boomers' home lives
    • Lifestyles of retired Baby Boomers
    • Graph 1: employment status of 65-77s, 2023
    • Graph 2: employment status of 59-64s, 2023
    • Graph 3: consumers who have generally maintained their standard of living, Baby Boomers by marital status and home ownership, 2023
    • Graph 4: consumers who have generally maintained their standard of living, Baby Boomers by source of retirement funding, 2023
    • How almost-retired Boomers are feeling
    • How Boomers are funding their retirement
    • Graph 5: Baby Boomers' funding sources for retirement, 2023
    • Graph 6: funding sources for retirement, employed vs retired Baby Boomers, 2023
    • Graph 7: funding sources for retirement, Baby Boomer homeowners vs renters, 2023
    • Baby Boomers' priorities
    • Graph 8: top priorities over the next five years, overall vs Baby Boomers, 2023
    • Graph 9: relaxing as a top priority, Baby Boomers by marital, homeownership and educational status, 2023
    • Graph 10: travelling as a top priority, Baby Boomers by marital, homeownership and educational status, 2023
    • Graph 11: relaxing vs travelling as a top priority, Baby Boomers overall vs Quebec Boomers, 2023
    • Graph 12: top priorities for Baby Boomers over the next five years, 2018 vs 2023
    • Graph 13: improving my health as a top priority, Baby Boomers by gender and marital status, 2023
    • Baby Boomers' health concerns
    • Graph 14: Baby Boomers' health concerns, 2023
    • Graph 15: health concerns, overall vs Baby Boomers, 2023
    • Graph 16: worry about mental health, Baby Boomers by current financial situation, 2023
    • Baby Boomers and tech
    • Graph 17: tech devices owned, overall vs Baby Boomers, 2023
    • Graph 18: tech devices – I don't own this but I'm planning to get one soon, Baby Boomers, 2023
    • Boomers' perspective on life
    • Graph 19: life perspective, overall vs Baby Boomers, 2023
  3. Competitive strategies

    • Advertising and marketing activity
    • Opportunities
  4. The Market

    • Market factors
    • Graph 20: population by generation, 2022
    • Graph 21: home ownership status, overall vs Baby Boomers, 2023
    • Graph 22: employment status, overall vs Baby Boomers, 2023
    • Graph 23: Percentage of paid workers covered by a registered pension plan, 2001-21
    • Graph 24: less than $10,000 of total outstanding household debt*, by generation, 2023
    • Graph 25: top concerns over the next six months, overall vs Baby Boomers, 2023
    • Graph 26: visit website/platform daily, overall vs Baby Boomers
  5. Appendix

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