2022
0
Thailand Marketing to Gen Z Consumers Market Report 2022
2022-12-12T16:02:06+00:00
REP903664A8_913D_4EA8_8F6A_EDA2BAE72CEA
2195
158441
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"},{"name":"Gen Z","url":"https:\/\/store.mintel.com\/industries\/demographics\/gen-z"}]
Report
en_GB
Know their traits and characters; market products based on their value while maintaining trust, transparency and authenticity to capture Gen Z's attention.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle,…

Thailand Marketing to Gen Z Consumers Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Know their traits and characters; market products based on their value while maintaining trust, transparency and authenticity to capture Gen Z's attention.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Mintel predicts
  2. KEY TRENDS

    • On a journey to financial independence
    • Invest in products they see value in
    • Growing demand for wellbeing products
    • Graph 1: health statements that Gen Zers agree with, 2022
  3. CONSUMER INSIGHTS

    • Definition of Gen Z
    • Gen Z's characteristics and values
    • Graph 2: % of consumers who strongly agree that it is worth reading product reviews before making a purchase, by area, 2022
    • Graph 3: consumers agreeing that online shopping is more fun than shopping in physical stores, 2022
    • Graph 4: Gen Z consumers agreeing that it is worth putting more effort into their routine to help the environment, by area, 2022
    • Graph 5: overall life satisfaction of Gen Z in the past 12 months, 2022
    • Graph 6: product features that Gen Zs are willing to pay more for, by gender, 2022
    • Technology and social media habits of Gen Z
    • Graph 7: time Gen Z consumers spend on TikTok per day, by hours, 2022
    • Graph 8: consumers agreeing that social media can be a good source of knowledge, 2022
    • Graph 9: Gen Z consumers who describe themselves as tech-savvy, 2022
    • Graph 10: products that Gen Zs are willing to pay more for, by gender, 2022
    • Graph 11: agreed statement on factors driving young consumers' behaviour around technology*, 2022
    • Factors affecting Gen Z's spending habits
    • Graph 12: Gen Z consumers who describe themselves as financial-minded, by gender, 2022
    • Graph 13: aspects of life Gen Zs are not satisfied with, 2022
    • Graph 14: top three product categories Thai Gen Zs spend on, by gender, 2022
  4. MARKET APPLICATIONS

    • Attract young consumers with social media and technology
    • Generate visually and linguistically eye-catching content
    • Promote overall wellbeing: mental, physical and financial
  5. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Thai Consumer Sample Report Cover

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