2023
0
India Marketing to Gen Z Market Report 2023
2023-04-12T09:01:34+01:00
REP3B2A076D_948C_438A_9823_C14BBE8FB6D8
2195
162359
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"},{"name":"Gen Z","url":"https:\/\/store.mintel.com\/industries\/demographics\/gen-z"}]
Report
en_GB
Focus foremost on highlighting value for financially prudent Gen Z consumers; nudge them towards eco-habits and delight them digitally to capture their attention.Saptarshi Banerjee, Senior Research Analyst – Lifestyle,…

India Marketing to Gen Z Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Focus foremost on highlighting value for financially prudent Gen Z consumers; nudge them towards eco-habits and delight them digitally to capture their attention.

Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • Money worries of young Indians
    • Graph 1: consumers' financial outlook over the next year or so, by age groups*, 2023
    • Gen Z appears to advocate causes
    • Evolving social media usage
  3. What consumers want and why

    • Cater to Gen Z's value-first approach
    • Graph 2: top priorities that consumers want to achieve at an early stage, by generation, 2023
    • Graph 3: how employed Gen Z gets their spending money, 2023
    • Graph 4: categories where Gen Z consumers have spent in the last six months, by their priorities in life, 2023
    • Graph 5: categories that consumers have spent the most on in the last six months, by generation, 2023
    • Next, prioritise ethics and sustainability
    • Graph 6: Gen Z consumer attitudes towards the statement "One should care about social and ethical issues", by city tier and socio-economic groups, 2023
    • Graph 7: categories where Gen Z consumers have spent the most in last six months, by their attitudes towards local products , 2023
    • Graph 8: sustainable activities done regularly in the last six months, by generation, 2022
    • Engage with true digital natives
    • Graph 9: Gen Z consumers' behaviour towards the statement "It is more interesting to make new friends and engage with them online rather offline", by their priorities, 2023
    • Graph 10: Gen Z consumers who spent more on beauty and grooming products in last six months, by attitudes towards online shopping and engagement, 2023
    • Graph 11: Gen Z's attitudes towards the internet and social media, strongly agree, by city tier, 2023
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Data

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    *databooks not available with UK B2B reports (all priced at £1,495).

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    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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