2022
0
Thailand Marketing to Men Market Report 2022
2022-08-05T11:01:44+01:00
REP8749F2CB_0D32_4B12_A038_0DD714BA2C98
2195
154134
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"},{"name":"Men","url":"https:\/\/store.mintel.com\/industries\/demographics\/men"}]
Report
en_GB
Attract men to self-care and mental health discussions. Help them reach their health and financial goals, and engage them more in homecare and their interests.Pongsanguan Jiradechakul, Consumer Lifestyles Senior…

Thailand Marketing to Men Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Attract men to self-care and mental health discussions. Help them reach their health and financial goals, and engage them more in homecare and their interests.

Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: men's activities done 'once a day or more', 2022
    • Graph 2: men's top priorities in life in the next two years, by age group, 2022
    • Graph 3: activities done 'once a day or more', by gender, 2021
    • Graph 4: men's interests, by age group, 2022
    • Mintel predicts
  2. Key trends

    • The fall of the hypermasculinity concept
    • Graph 5: consumers ranking 'appearance' as a top priority in the next two years, by age range, 2022
    • The rise and fall of blockchain asset investment
    • Graph 6: digital technologies that men are aware of and interested in, 2022
    • Heightened interest in the gaming industry
  3. Consumer insights

    • Men's priorities
    • Graph 7: men's top priorities in life in the next two years, by age group, 2022
    • Graph 8: men prioritising physical wellbeing in the next two years, by age group, 2022
    • Graph 9: men prioritising mental wellbeing in the next two years, by age group, 2022
    • Graph 10: men prioritising financial health in the next two years, by age group, 2022
    • Graph 11: men prioritising family in the next two years, by age group, 2022
    • Graph 12: men prioritising career path in the next two years, by age group, 2022
    • Men's activities and interests
    • Graph 13: men browsing social media once a day or more, by age group, 2022
    • Graph 14: men watching streaming videos once a day or more, by age group, 2022
    • Graph 15: men doing household chores and cooking at home once a day or more, by living situation and parental status, 2022
    • Graph 16: men interested in gaming, by age group, 2022
    • Graph 17: men interested in gardening/planting, by living situation and parental status, 2022
    • Graph 18: men interested trying new restaurants/cafes, by age group, 2022
    • Men's shopping behaviours
    • Graph 19: people influencing men's purchasing decisions, by age group, 2022
    • Graph 20: men's purchasing behaviours for personal care products that are linked to their partner, 2022
    • Graph 21: men purchasing products on impulse because of promotions, by age group, 2022
    • Graph 22: men's level of agreement with the statement "Advertisements that speak specifically to male consumers are appealing", by area, 2022
  4. market applications

    • Help men to maintain holistic health and grooming
    • Make it easier for men to participate in homecare
    • Engage with men via their hobbies and interests
  5. APPENDIX

    About the report

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    Thai Consumer Sample Report Cover

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