2022
0
Thailand Marketing to Millennials Market Report 2022
2023-02-07T14:46:35+00:00
REP75760798_B62A_484F_9569_FE64B92D5BFD
2195
160275
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Report
en_GB
Connect with Millennials via online media and emphasise the importance of in-person events and socialisation while highlighting products' and services' health benefits to increase engagement.Wilasinee Siriboonpipattana (Kaimook), Senior Research…

Thailand Marketing to Millennials Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Connect with Millennials via online media and emphasise the importance of in-person events and socialisation while highlighting products' and services' health benefits to increase engagement.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • Lean into health benefits to connect with Millennials
    • Happily pay for self-care and personal indulgence
    • An era of single lifestyles
  3. WHAT CONSUMERS WANT AND WHY

    • Definition of Millennials
    • Earn to spend yet seek financial guidance
    • Graph 1: employment status, Millennials, 2022
    • Graph 2: future financial sentiment* of Millennials, 2022
    • Graph 3: consumers who trade online, by age, 2022
    • Address wellness and health benefits to enhance Millennial brand affinity
    • Graph 4: health aspects Millennials are satisfied with, 2022
    • Bridge the gap: Millennials enjoy social media, but they prefer face-to-face interaction
    • Graph 5: time consumers spent on YouTube, by generation, 2022
    • Graph 6: consumers who buy products from social media livestreams, by generation, 2022
    • Graph 7: agreement with 'It is more comfortable to interact with people in-person rather than online', Millennials, 2022
    • Graph 8: Millennials who agree that it is worth spending money on expensive experiences, by generation, 2022
  4. APPENDIX

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