2022
0
China Marketing to Pet Owners Market Report 2022
2022-07-14T04:09:59+01:00
OX1105567
3695
153191
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"},{"name":"Pets and Pet Food","url":"https:\/\/store.mintel.com\/industries\/household-home\/pets-pet-food"}]
Report
en_GB
“Pet themed engagement has the emotional impact on not only pet owners but almost everyone who likes animals. As a result, a wide range of brands in different categories, including…

China Marketing to Pet Owners Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Pet themed engagement has the emotional impact on not only pet owners but almost everyone who likes animals. As a result, a wide range of brands in different categories, including sports, luxury and even car brands, start to explore their opportunities in association or collaboration with pets, especially when targeting young consumers. A majority of pet owners are willing to pay for well-designed and customised products and services. The demonstration of comprehensive understanding and professionalism in meticulous care is one of the most effective strategies to differentiate brands from the others in the competition.”

– Terence Zhou, Research Analyst

This report covers the following issues:

  • Pet-related market trends
  • Changes in pet owner profiles and their spending on pets
  • Pet owners’ consciousness of the appearance of pets and designs of pet appliances
  • Purchase channels for different pet-related products
  • Pets’ health issues and opportunities in the related pet services
  • COVID influences and impact on lifestyle after keeping pets

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report scope
        • Executive Summary

            • The market
              • Young generation’s attachment to pets drives the expansion of pet market
                • Figure 1: Tmall’s pet forum, 2022
              • Smart home technology is inspiring a modern pet ownership
                • More domestic brands and private labels join the competition
                  • Pet health and insurance issues in the spotlight
                    • Half of non-pet owners are planning to keep a pet
                      • Figure 2: Pet-keeping considerations by age, May 2022
                    • Taobao pet fashion show to promote stray animal adoption
                      • Figure 3: 2021 Cat and Dog Fashion Show, 2021
                    • DQ and D&L Pets Company collaborate to heal consumers with fluffiness
                      • Figure 4: Ice cream cone toy from DQ and D&L Pets Company, 2022
                    • Tmall targets meticulous pet owners with all-round promotions
                      • Figure 5: Tmall promotions, 2022
                    • Petfood customisation
                      • Figure 6: OneonOne from Yili
                    • Cat maze bed
                      • Figure 7: Cat maze bed frame from CatLife
                    • Smart leash helps pet owners understand dogs’ emotion better
                      • Figure 8: Pingpong dog leash and collar
                    • The consumer
                      • Traditional stereotyped cat-people and dog-people face challenge
                        • Figure 9: Pet ownership, 2022
                      • Spending on dogs and cats are about the same
                        • Figure 10: Average monthly spending on one dog or cat, 2022
                      • Design and appearance consciousness play more important roles in pet retail market
                        • Figure 11: Purchased products and services, 2022
                      • Purchasing through different channels reveals pet owners’ understanding and pursuit of products
                        • Figure 12: Purchase channels, 2022
                      • Preventive care and healthy lifestyle development are effective communications when addressing pet health
                        • Figure 13: Health issue, by dog or cat, 2022
                      • Comprehensive and professional services are considered most important for both pet beauty and pet clinic services
                        • Figure 14: Important factor in pet services, 2022
                      • Half of pet owners develop better hygiene habits after keeping pets
                        • Figure 15: Changes after keeping pets, 2022
                      • What we think
                      • Issues and Insights

                        • Pets – the universal collaboration factor
                          • The facts
                            • The implications
                                • Figure 16: D&L Pet Company, 2022
                              • Customisation of pet care targeting meticulous pet parents
                                • The facts
                                  • The implications
                                      • Figure 17: BOM BOM Raw food meal
                                    • Pet designs are adopted by various brands in different categories
                                      • The facts
                                        • The implications
                                          • Figure 18: Pet accessories from brands
                                          • Figure 19: Cat Camp
                                      • Market Factors

                                        • Young generation’s attachment to pets drives the expansion of pet market
                                          • Figure 20: Tmall’s pet forum, 2022
                                        • Smart home technology is inspiring a modern pet ownership
                                          • Figure 21: Smart home appliance
                                        • More domestic brands and private labels join the competition
                                          • Figure 22: Afie&Buddy
                                        • Pet health and insurance issues in the spotlight
                                          • Figure 23: Pet insurance on WeChat and Alipay
                                        • Half of non-pet owners are planning to keep a pet
                                          • Figure 24: Pet-keeping considerations by age, May 2022
                                      • Marketing Activities

                                        • Taobao pet fashion show to promote stray animal adoption
                                          • Figure 25: Cat and Dog Fashion Show, 2021
                                        • DQ and D&L Pets Company collaborate to heal consumers with fluffiness
                                          • Figure 26: Ice cream cone toy from DQ and D&L Pets Company, 2022
                                        • Tmall targets meticulous pet owners with all round promotions
                                          • Figure 27: Tmall promotions, 2022
                                      • New Product Trends

                                        • Petfood customisation
                                          • Figure 28: OneonOne from Yili
                                        • Cat maze bed
                                          • Figure 29: Cat maze bed frame from CatLife
                                        • Smart leash helps pet owners understand dogs’ emotion better
                                          • Figure 30: Pingpong dog leash and collar
                                      • Pet Owner Profile

                                        • Traditional stereotypes about cat-people and dog-people faces challenge
                                          • Figure 31: Pet ownership, 2022
                                        • Young people drive the increase in cat ownership, and an overall new pet ownership growth
                                          • Figure 32: Pet ownership, by owners’ age, 2022
                                          • Figure 33: Pet’s age, by owner’s age, 2022
                                        • Pedigrees’ share increases among pets in high-income households
                                          • Figure 34: Pet ownership-dogs and cats, by household income, 2021
                                      • Category Spending

                                        • Spending on dogs and cats is about the same
                                          • Figure 35: Average monthly spending on one dog or cat, 2022
                                        • Premium cat food and snack market has the most potential in tier one cities
                                          • Figure 36: Average monthly spending on one dog or cat, by tier, 2022
                                        • Pet beauty and leisure services receive more attention than nutrition and supplements for senior pets
                                          • Figure 37: Average monthly spending on one dog or cat, by pet’s age, 2022
                                      • Design and Appearance-related Products

                                        • Design and appearance consciousness play more important roles in pet retailing market
                                          • Figure 38: Purchased products and services, 2022
                                        • Purchase of well-designed pet supplies for dogs and cats are almost identical, driven by both male and female pet owners
                                          • Figure 39: Selected purchased products and services, by pet type and gender, 2022
                                        • High awareness of pet oral care and eye care, even among lower-tier cities
                                          • Figure 40: Selected concerns in keeping pets, by monthly household income, 2022
                                      • Purchase Channel

                                        • Purchasing through different channels reveals pet owners’ understanding and pursuit of products
                                          • Figure 41: Purchase channels, 2022
                                        • Strengthened community relationship during COVID-19 stimulated the opportunities for group buying ecommerce
                                          • Figure 42: Selected purchase channels for pet supplies, by age, 2022
                                        • Acceptance of pet meals from pet clinics and O2O retailers indicates opportunities for speciality pet foods and treats in tier one cities
                                          • Figure 43: Selected purchase channels for pet meals, by tier, 2022
                                      • Health Issues

                                        • Preventive care and healthy lifestyle development are effective communications when addressing pet health
                                          • Figure 44: Health issue, by dog or cat, 2022
                                        • Gastrointestinal disorder and obesity in pets are more found in high-income households
                                          • Figure 45: Selected health issue, by dog or cat and pet owners’ household income, 2022
                                        • A lot can be done when targeting new pet owners
                                          • Figure 46: Selected health issue, by pet’s age, 2022
                                      • Important Factors of Pet Services

                                        • Comprehensive and professional services are considered most important for both pet beauty and pet clinic services
                                          • Figure 47: Important factor in pet services, 2022
                                        • Pet grooming and leisure services are the potential opportunity creators for nearby shopping malls
                                          • Figure 48: Important factor in pet grooming and leisure services-selected, 2022
                                        • Chained brand pet clinics and loyalty programs are more attractive to high-income pet owners
                                          • Figure 49: Important factor in pet clinic services-selected, 2022
                                      • Changes that Happen after Keeping Pets

                                        • Half of pet owners develop better hygiene habits after keeping pets
                                          • Figure 50: Changes after keeping pets, 2022
                                        • Greater city tier differences exist among cat owners
                                          • Figure 51: Changes after keeping pets, by pet type ad city tier, 2022
                                        • Keeping pets benefits young generations with emotional stability and social responsibility
                                          • Figure 52: Changes after keeping pets, by pet owners’ age, 2022
                                      • Appendix – Methodology and Abbreviations

                                        • Methodology
                                          • Abbreviations

                                          About the report

                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                          Market

                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                          Consumer

                                          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                          Brand/Company

                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                          Data

                                          Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                          *databooks not available with UK B2B Industry reports.

                                          Below is a sample report, understand what you are buying.

                                          Click to show report
                                          2024 Sample Consumer Cover

                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                          Trusted by companies. Big and small.

                                          Want to speak to us directly?

                                          Contact us with your enquiry and our expert global team can help.

                                          Get in touch