Marketing to Sports Fans – US – November 2019
£3,254.83 Excl. Tax
Description
“Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, sponsorships and athlete endorsements.”
– Kristen Boesel, Senior Lifestyles and Leisure Analyst
This Report covers the following areas:
- Almost all US adults are sports fans
- Young adults represent the future of fandom
- Overall interest in the NFL and MLB could already be weakening
Whats Included?
Overview+
Executive Summary+
The Market – What You Need to Know+
Scope of US Fandom+
Professional Sports Leagues+
Fantasy Sports+
Key Trends – What You Need to Know+
What’s Working+
What’s Struggling+
What to Watch+
The Consumer – What You Need to Know+
Characteristics of Sports Fans+
Fans’ Passion and Engagement+
Branded Merchandise+
Viewing Frequency+
Watching at Home+
Going to the Game+
Appendix – Data Sources and Abbreviations+
Appendix – The Consumer+
Description
Description
“Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, sponsorships and athlete endorsements.”
– Kristen Boesel, Senior Lifestyles and Leisure Analyst
This Report covers the following areas:
- Almost all US adults are sports fans
- Young adults represent the future of fandom
- Overall interest in the NFL and MLB could already be weakening
What's included?
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