2022
9
UK Media Trends – Autumn 2022
2022-10-14T04:03:56+01:00
OX1102641
2195
156471
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Report
en_GB
“The UK TV news landscape is changing, with the launch of new channels GB News and TalkTV and the plans to merge BBC World News and BBC News into one…

£ 2,195 (Excl.Tax)

Report Summary

“The UK TV news landscape is changing, with the launch of new channels GB News and TalkTV and the plans to merge BBC World News and BBC News into one channel. Despite the many options people now have for following the news, TV news remains by far the preferred way of doing so, highlighting its ongoing importance to broadcasters, and the genres potential for streaming services.”

– Rebecca McGrath, Associate Director for Media and Technology

Key issues covered in this Report:

  • Trends in purchasing of media content.
  • Trends in media activities and use of devices.
  • Preferred media for following news stories.
  • Most and least preferred TV channels for watching the news.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Products covered in this Report
            • Related Reports
            • Executive Summary

                • The Consumer
                  • People have a strong preference for TV news over other formats
                    • Figure 1: Preferred media for following the news, 2022
                  • The BBC stands out as preferred channel for news
                    • Figure 2: Preferred channel for TV news, 2022
                  • Some viewers and advertisers react negatively to disrupter GB News
                    • Figure 3: Least preferred channel for TV news, 2022
                  • Print books unlikely to maintain pandemic successes
                    • Figure 4: Physical print media purchases, 2017-22
                    • Figure 5: Physical music and video purchases, 2017-22
                  • Short-term discounts could boost TV/film download sales
                    • Figure 6: Paid video and music downloads, 2017-22
                    • Figure 7: Media downloads, 2017-22
                  • Growth in the number of people using a subscription video streaming service
                    • Figure 8: Media subscriptions, 2017-22
                    • Figure 9: Magazine, newspaper and books subscriptions, 2017-22
                  • Budget-conscious consumers will turn to free streaming services
                    • Figure 10: Free media activities, 2017-22
                    • Figure 10: Free magazines, newspapers and podcasts, 2017-22
                  • Smart speakers now second most popular device for listening to music
                    • Figure 11: Devices used for media activities, 2022
                    • Figure 12: Devices used for viewing activities, 2022
                • Preferred Media for News

                  • People have a strong preference for TV news over other formats
                    • Figure 13: Preferred media for following the news, 2022
                    • Figure 14: TV news is preferred method for following types of news, by generation, 2022
                  • Younger people have a preference for consuming news on social media, further pushing platforms to act on misinformation
                    • Figure 15: Social media is preferred method of consuming types of news, by generation, 2022
                  • Newspaper brands can broaden offerings to appeal to different preferences
                  • TV News Channel Preferences

                    • The BBC stands out as the preferred channel for TV news, but changes are coming
                      • Figure 16: Preferred channels for TV news, 2022
                    • Positive view of ITV News leads to longer nightly show
                      • Figure 17: Top-three preferred channels for watching TV news [any rank], by gender, 2022
                    • Some viewers and advertisers react negatively to disrupter GB News
                      • TalkTV is struggling to find an audience on linear TV
                        • Figure 18: Least preferred channel for TV news, 2022
                      • Mixed responses to new TV news channels
                      • Physical Media

                        • Print books unlikely to maintain pandemic successes
                          • Figure 19: Physical print media purchases, 2017-22
                        • Print magazines and newspapers’ decline picks up pace again
                          • Physical media as memorabilia will be a harder sell
                            • Figure 20: Physical music and video purchases, 2017-22
                            • Figure 21: Physical media purchases in the last three months, by gender and age, 2022
                        • Media Downloads

                          • Digital downloads set to decline as cost-of-living crisis bites
                            • Figure 22: Paid video and music downloads, 2017-22
                            • Figure 23: Repertoire of paid media downloads [NET], 2022
                          • Short-term discounts could boost TV/film download sales
                            • Figure 24: Media downloads in the last three months, by financial situation, 2022
                          • Cheaper e-books will have greater appeal
                            • Figure 25: Media downloads, 2017-22
                        • Media Subscriptions

                          • Cost-of-living crisis threatens growth of digital subscriptions
                            • Figure 26: Use a paid-for media subscription [Net], 2022
                          • While competition heats up, willingness to use a video streaming subscription is not diminishing
                            • Figure 27: Media subscriptions, 2017-22
                            • Figure 28: Use of TV and video subscriptions, by financial situation, 2022
                          • Ad-based tiers make subscriptions more accessible while offering highly valuable new platforms for advertisers
                            • Familiarity with Netflix works for and against the service
                              • Experimenting with release structure to capitalise on hit shows
                                • TV services increase flexibility and accessibility through streaming boxes
                                  • Spotify continues to broaden its focus
                                    • Figure 29: Use music subscription streaming service, by generation, 2022
                                  • Use of online newspaper and magazine subscriptions drops, pointing towards difficult period for publishers
                                    • Figure 30: Use magazine, newspaper and books subscriptions, 2017-22
                                • Free Media Activities

                                  • Budget-conscious consumers will turn to free streaming services
                                    • UK broadcasters make more content available via free streaming services
                                      • Figure 31: Free media activities, 2017-22
                                    • More people are listening to podcasts
                                      • Female-led general discussion podcasts can help reach women from middle-age groups
                                        • Figure 32: Free magazines, newspapers and podcasts, 2017-22
                                        • Figure 33: Free podcast listenership in the last three months, by gender and age, 2022
                                      • Free newspaper habits settle down after COVID impact
                                        • Catering for different types of readers
                                        • Devices Used for Media Activities

                                          • Smart speakers now second most popular device for listening to music
                                            • Figure 34: Devices used for media activities, 2022
                                          • Smart download features ensure people always have content to watch on their phone
                                            • Figure 35: Devices used for viewing activities, 2022
                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                            • Abbreviations
                                              • Consumer research methodology

                                              About the report

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