UK Media Trends – Autumn 2023
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While there are mixed views on consuming AI generated media, many are interested in using AI to create their own media content, including music and videos
Rebecca McGrath, Senior Media Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities within the media market
- What consumers want and why
- Graph 1: current use of music streaming subscription service, by age, 2022-23
- Graph 2: sentiment towards AI-generated articles, by current newspaper and magazine subscription users, 2023
- Graph 3: watched free TV/video service in the last three months, by age, 2023
- Graph 4: devices typically used for media activities, 2023
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What Consumers Want and Why
- Interest in creating AI media
- Graph 5: interest in using AI to create following types of media content, 2023
- Graph 6: interest in using AI to create following types of media content among 16-34 year olds, 2023
- Interest in consuming AI generated media
- Graph 7: attitudes towards media being created mainly using AI, 2023
- Graph 8: feel positively about media content being mainly created using AI, 2023
- Physical media purchases
- Graph 9: print media purchases in the last three months, 2018-23
- Graph 10: sentiment towards books created mainly via AI, by recent book buyers, 2023
- Graph 11: music and video physical purchases in the last three months, 2018-23
- Media subscriptions
- Graph 12: current use of music and video subscriptions, 2018-23
- Graph 13: current use of music streaming subscription service, by age, 2022-23
- Graph 14: current use of written media subscriptions, 2018-23
- Graph 15: sentiment towards AI-generated articles, by current newspaper and magazine subscription users, 2023
- Paid media downloads
- Graph 16: music and video downloads in the last three months, 2018-23
- Graph 17: sentiment towards AI generated music, by purchased download of music in the last three months, 2023
- Graph 18: media downloads in the last three months, 2018-23
- Free media activities
- Graph 19: free audio activities in the last three months, 2018-23
- Graph 20: free video activities done in the last three months, 2018-23
- Graph 21: watched free TV/video service in the last three months, by age, 2023
- Graph 22: free newspapers and magazines read in the last three months, 2018-23
- Devices and media activities
- Graph 23: devices typically use for media activities, 2023
- Graph 24: devices typically use to watch TV and video content, 2023
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Appendix
- Report scope and definitions
- Methodology
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