“The cost-of-living crisis has forced consumers, particularly those struggling financially, to make decisions as to whether they prioritise spending on media or other aspects of their life. Some consumers are now spending more on social media content, such as YouTube videos, as a result of the cost-of-living crisis, highlighting how valuable they see such content and their level of dedication to their favourite personalities.”
– Zach Emmanuel, Consumer Technology Analyst
This report discusses the following key topics:
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