2022
0
Thailand Men’s Beauty Market Report 2022
2023-02-07T14:54:24+00:00
REP4A6F93B5_ED65_491D_9ECB_3C2C271475F8
2195
160296
[{"name":"Men's Grooming","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/mens-grooming"}]
Report
en_GB
Men are becoming more engaged with beauty as self-care trends take off along with more gender fluidity. Men are open to more product and scent options. Sirinar Puppachat, Beauty…

Thailand Men’s Beauty Market Report 2022

£ 2,195 (Excl.Tax)

Description

Men are becoming more engaged with beauty as self-care trends take off along with more gender fluidity. Men are open to more product and scent options.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. Mintel’s perspective

    • Key issues covered in this Report
    • Graph 1: beauty and personal care product launches for men, 2017-22
    • Graph 2: body skin issues, 2022
    • Graph 3: body skin issues, 2022
  2. KEY TRENDS

    • Perfumed bodycare and fragrance are becoming popular in the Thai market
    • Graph 4: beauty and personal care launches for men, 2017-22
    • Graph 5: top ten BPC sub-category launches with perfume features*, 2018-21
    • Neutral scents are gaining traction
    • Graph 6: top five BPC sub-categories with fragrance-free claims, 2018-21
    • Graph 7: top five claims of fragrance-free BPC launches, 2018-21
    • Graph 8: BPC launches containing ‘microbiome’ in the product description, by category 2021-22
    • Affordable fragrance alternatives widely available
    • Graph 9: consumers ranking ‘appearance’ as a top priority in the next two years, by age range, 2022
  3. WHAT CONSUMERS WANT AND WHY

    • Graph 10: product usage in the past six months, 2022
  4. Gen Z men prefer milder-scented personal care products

    • Graph 11: concerns, 2022
    • Graph 12: deodorant usage, 2022
    • Graph 13: body skin issues, 2022
    • Graph 14: body skin issues, 2021
    • Graph 15: agreement with the statement, ‘Body care products that are available in different scents would be appealing to me’, 2022
  5. Millennial Men are highly engaged with scent and fragrance

    • Graph 16: fragrance usage, 2022
    • Graph 17: usage once a day or more, 2022
    • Graph 18: grooming product purchase considerations, 2022
    • Graph 19: consumer attitudes towards fragrances in BPC products, 2021
    • Graph 20: consumer attitudes towards fragrances in BPC products, 2021
  6. Gen X men are using personal care products to smell nice

    • Graph 21: body skin issues, 2022
    • Graph 22: product usage, last six months, 2022
    • Graph 23: grooming product purchase consideration, 2022
    • Graph 24: body powder products benefit interest, 2022
  7. APPENDIX

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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