2023
0
Thailand Men’s Beauty Market Report 2023
2024-02-19T12:07:13+00:00
REP85DF37E2_7B15_4538_9CA8_306CF45C95A6
2195
170674
[{"name":"Men's Grooming","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/mens-grooming"}]
Report
en_GB
Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions.Chayapat Ratchatawipasanan, Principal Analyst…

Thailand Men’s Beauty Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions.

Chayapat Ratchatawipasanan, Principal Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: beauty and personal care launches targeting men, by category, 2018-23
    • Graph 2: grooming product repertoire, by interest in male grooming products, 2023
    • Graph 3: top five hair and scalp issues among Gen X consumers, 2023
    • Graph 4: usage of facial and makeup products for day time among acne-prone men, 2023
  2. key trends and market factors

    • Increased priority on skincare targeting men
    • Graph 5: beauty and personal care launches targeting men, by category, 2018-23
    • Graph 6: beauty and grooming done in the last three months among male consumers*, 2022 vs 2023
    • Graph 7: top 10 beauty-enhancing claims in facial skincare launches targeting men, 2018-23
    • A new phase of age defiance for men is rising
    • Acne care remains a focus
    • Graph 8: facial skincare and base makeup launches carrying anti-acne claims, 2020-23
    • Graph 9: facial skincare and base makeup launches carrying anti-acne-related claims, by sub-category, 2020-23
  3. what consumers want and why

    • Step up men's grooming skincare to reach untapped segments
    • Graph 10: top skin issues among male consumers, by interest in male grooming products, 2023
    • Graph 11: select top 100 ingredients in face and eye care for men with anti-ageing-related claims*, 2018-23
    • Innovate haircare solutions for Gen X's ageing hair
    • Graph 12: beauty and grooming done in the last three months*, by age group, 2023
    • Graph 13: top five hair and scalp issues among consumers, total vs Gen X, 2023
    • Graph 14: haircare products that Gen X consumers are interested in trying at home, 2023
    • Graph 15: usage of grooming products for day time, by generation, 2023
    • Graph 16: Gen X consumers who strongly agree that hair chemical processes cause scalp problems, by grey hair issue, 2023
    • Graph 17: select top ingredients in haircare with anti-ageing-related claims*, 2018-23
    • Diversify acne care for Gen Z beyond facial cleansers
    • Graph 18: usage of facial and makeup products for day time among acne-prone men, 2023
    • Graph 19: barriers to using grooming products among acne-prone men, 2023
    • Graph 20: consumers who strongly agree with select statements about makeup, 2023
    • Graph 21: selected top ingredients in face care, suncare and base makeup with anti-acne related claims*, 2018-23
  4. appendix

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