2021
0
Thailand Men’s Grooming Market Report 2021
2022-03-09T17:36:52+00:00
REP0A1745C8_3A59_4517_8180_B0F2FFFB6377
2195
148603
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Report
en_GB
Reconnect male consumers via close circles and drive men's grooming to skincare through shaving events. Respond to the makeup demand by personalisation. Chayapat Ratchatawipasanan, Senior Beauty and Personal Care…

Thailand Men’s Grooming Market Report 2021

£ 2,195 (Excl.Tax)

Description

Reconnect male consumers via close circles and drive men’s grooming to skincare through shaving events. Respond to the makeup demand by personalisation.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: top five men’s grooming launches, by category, 2018-21
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. Key trends

    • Graph 2: top five men’s grooming launches, by category, 2018-21
    • Graph 3: top five men’s grooming^ launches, by category, 2018-21
    • Graph 4: men’s grooming launches, 2018-21
    • Graph 5: top five claims of men’s grooming launches, 2018-21
    • Graph 6: colour cosmetic launches with ‘male’ claims, 2018-21
  3. key drivers

    • Graph 7: index of consumer statement “I am always on the lookout for things that make my life easier”*, 2021
  4. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

  5. CONSUMER INSIGHTS

    • Thai men’s ideal looks
    • Graph 8: closest look of Thai men by age range, 2021
    • Segment 1: Natural Thai Look (25%)
    • Graph 9: men’s grooming product choice influencers of Thai consumers, 2021
    • Graph 10: men’s grooming products used by men two to six times a week in the last six months, 2021
    • Graph 11: consumer agreement on statements, 2021
    • Segment 2: Asian Unshaved & Indie Look (32%)
    • Graph 12: Asian Unshaved & Indie look’s grooming usage frequency, 2021
    • Graph 13: once a week usage of men’s grooming products in the last six months, 2021
    • Graph 14: usage of facial care products both in the morning and evening , 2021
    • Segment 3: Clean & Korean Look (26%)
    • Graph 15: daily makeup product usage in the last six months, 2021
    • Graph 16: % of consumers agreeing with these attitude statements, 2021
  6. MARKET APPLICATIONS

    • Opportunity to increase penetration of men’s grooming for Natural Thai Look consumers
    • Opportunity to expand skincare to men’s grooming routine for Asian Unshaved & Indie Look consumers
    • Opportunity to generalise makeup for men’s grooming routines
  7. boardroom checklist

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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