2022
0
China Menu Insights Market Report 2022
2022-02-05T03:05:06+00:00
OX1101391
3695
147726
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
“Late-night dining is becoming a comfort food. Regional cuisine and home recipes can act as flashpoints. Meanwhile, retail space shifting during dayparts or varied store types and business hours’ adjustment…

China Menu Insights Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Late-night dining is becoming a comfort food. Regional cuisine and home recipes can act as flashpoints. Meanwhile, retail space shifting during dayparts or varied store types and business hours’ adjustment would be the start of the revolution as the response to the increase of food delivery and the consumption behaviours change post-COVID-19. Menu design also can be twisted to better serve the social connection scenario by launching items that are sharable.”

– Bernie Gao, Research Analyst

Key issues covered in this Report

  • The relationship between late-night dining and night economy.
  • Connection between late-night dining with Chinese food culture.
  • Market offerings and opportunities in the late-night dining market.
  • Operation suggestions for late-night dining retailers.
  • Marketing strategy for Western and Chinese fast food chains in terms of late-night dining.
  • Consumers’ preference and behaviours in late-night dining consumption.

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Covered in this Report
    • Definition
  2. Executive Summary

    • The market
    • The consumer
    • Post 90s are the most frequent foodservice consumers for late-night dining
      • Figure 1: Consumption frequency, by heavy, medium users and generations, 2021
    • A ‘Barbecue crush’ in late-night dining
      • Figure 2: Consumption type, top 10 food items, 2021
      • Figure 3: Consumption type – Word cloud analysis for open-end verbatim, 2021
    • Barbecue stores are the main consumption venue of late-night dining
      • Figure 4: Consumption venue, 2021
      • Figure 5: Consumption venue – Repertoire analysis, 2021
    • Strong relationship between staying up late and late-night dining
      • Figure 6: Consumption occasion, 2021
    • Flavour of the late-night dining is the top priority
      • Figure 7: Choice factors, 2021
    • Younger generations seek self-indulgence from late-night dining, rather than culture connection
      • Figure 8: Attitudes towards late-night dining, by selected statements and age, 2021
    • What we think
  3. Issues and Insights

    • Provide people with late-night comfort food
      • Figure 9: Examples of late-night dining promoting ‘Home recipe’, China, 2022
      • Figure 10: Examples of regional cuisine providing late-night dining, China, 2022
    • Extended business hours with flexible operation spaces
      • Figure 11: Example of late-night dining with long business hours, China, 2022
      • Figure 12: Pizza Hut with different store types, China, 2022
    • Adhered socialising attributes to late-night dining
      • Figure 13: Examples of food for sharing late at night, China, 2021
  4. The Market

  5. Market Factors

    • Late-night economy supported by government policies
      • Figure 14: Examples of the food stall in night market and the Cantonese pai dang, 2021
      • Figure 15: One of the locations of ‘Ye Bao Zi’, China, 2021
    • Western fast food chains dominate late-night dining business
  6. Key Players

  7. Marketing Activities

    • Western food chains actively exploring late-night menus
    • Enhanced late-night menu promotion with marketing efforts
      • Figure 16: Posters of late-night dining promotion from KFC, China, 2021-22
      • Figure 17: Examples of KFC late-night dining promotions on social media, China, 2021-22
      • Figure 18: Webpage of KFC, daypart promotion, China, 2022
    • Nutritional balanced choices are highly potential for operators
      • Figure 19: Examples of the menu from K PRO, China, 2021
    • Developing late-night dining as a ‘Cultural Product’
      • Figure 20: Examples of the documentary about late-night dining on streaming media, China, 2022
    • Immersive experience highlights late-night dining
      • Figure 21: Example of the inner decorations of a barbecue store, China, 2022
  8. The Consumer

  9. Consumption Frequency

    • Food delivery is appealing to late-night dining consumers
      • Figure 22: Consumption frequency, 2021
    • Post 90s are the key late-night foodservice consumers on frequent weekly basis
      • Figure 23: Consumption frequency, by heavy, medium users and generations, 2021
    • High household income earners have higher consumption frequency
      • Figure 24: Consumption frequency, by household income, 2021
  10. Consumption Type

    • Barbecue shown as the most popular food for late-night dining
      • Figure 25: Consumption type, top 10 food items, 2021
      • Figure 26: Consumption type – Word cloud analysis for open-end verbatim, 2021
    • Gen Z vote for fried chicken, noodles preferred by post 60s/70s
      • Figure 27: Consumption type, by selected items and age, 2021
    • Subtle preferential difference on late-night dining across regions
      • Figure 28: Consumption type, by selected items and regions, 2021
  11. Consumption Venue

    • Barbecue stores are the main consumption venue of late-night dining
      • Figure 29: Consumption venue, 2021
      • Figure 30: Consumption venue – Repertoire analysis, 2021
    • Mid-aged surveyed people would be the audience of Chinese fast food chains
      • Figure 31: Consumption venue, by selected venue and age, 2021
    • High personal income earners seek beyond food offerings
      • Figure 32: Consumption venue, by selected venues and personal income, 2021
  12. Consumption Occasion

    • Staying up late increases the probability of late-night dining
      • Figure 33: Consumption occasion, 2021
      • Figure 34: Example of the promotion on work overtime occasion from KFC, China, 2021
    • Special needs of late-night dining for foreign enterprise workers
      • Figure 35: Consumption occasion, by selected occasions and company type, 2021
    • Post 80s consumers have wider range of consumption occasions for late-night dining
      • Figure 36: Consumption occasion, by age, 2021
  13. Choice Factors

    • Flavour, food safety and health are top three factors
      • Figure 37: Choice factors, 2021
    • Post 90s consumers desire flexible operation/delivery services
      • Figure 38: Choice factors, by selected factors and generation, 2021
      • Figure 39: Consumption frequency, by generation, 2021
    • What Chinese fast food chains can do to catch up
      • Figure 40: Choice factors, by selected factors and consumption venue, 2021
      • Figure 41: Examples of the late-night dining products from Western fast food brands, 2021
  14. Attitudes towards Late-night Dining

    • Late-night dining is a lifestyle
      • Figure 42: Attitudes towards late-night dining, by selected statements, 2021
    • Hints for foodservice about business hours, NPD and flavour
      • Figure 43: Attitudes towards late-night dining, by selected statements, 2021
      • Figure 44: Attitudes towards late-night dining, by agreement with ‘Operation hours should be extended for late-night dining stores’ and consumption occasions, 2021
    • The exclusion of late-night dining for fitness people aged 18-24
      • Figure 45: Attitudes towards late-night dining, by selected statements and age, 2021
    • Younger generations fail to find culture connection but more self-indulgent moments
      • Figure 46: Attitudes towards late-night dining, by selected statements and age, 2021
  15. Food Persona

    • Popular trend followers
    • New trend explorers
      • Figure 47: Food persona, by consumption occasions, 2021
      • Figure 48: Food persona, by agreement with ‘Late-night dining is a part of Chinese traditional food culture’, 2021
    • Critical shoppers
      • Figure 49: Food persona, by selected choice factors, 2021
      • Figure 50: Food persona, by agreement with ‘Compared to health, the flavour of late-night food is more important’, 2021
    • Emotional eaters
      • Figure 51: Food persona, by agreement with ‘Having late-night dining at a high frequency is not a healthy eating habit’, 2021
  16. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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