2024
0
Menu Insights 2024: Chinese Wheaten Staple Foods
2024-03-06T12:01:52+00:00
REPF4CCC644_ECDB_45FE_8CBD_449F55C6502B
3695
171239
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Report
en_GB
Chinese wheaten food chains can look for opportunities in regional Chinese or fusion flavours, and adjust the level of ingredient pre-preparation as they evolve to meet consumer demands for both…

Menu Insights 2024: Chinese Wheaten Staple Foods

£ 3,695 (Excl.Tax)

Report Summary

Chinese wheaten food chains can look for opportunities in regional Chinese or fusion flavours, and adjust the level of ingredient pre-preparation as they evolve to meet consumer demands for both speed and quality.

Bernie Gao, Research Analyst, Food and Drink, Foodservice, China

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The market
    • Companies and brands
    • The consumer
    • Graph 1: consumption frequency, 2023
    • Graph 2: consumption occasions, 2023
    • Graph 3: consumption factors, 2022 and 2023
    • Graph 4: preferences for fillings, 2023
    • Graph 5: novel flavour preference for noodles, 2022 and 2023
    • Issues and insights
    • What we think
  2. The market

    • Market overview
    • Market factors
  3. Companies and brands

    • Marketing activities
    • New product trends
  4. The consumer

    • Consumption frequency
    • Graph 6: consumption frequency – weekly consumers, 2023
    • Graph 7: consumption frequency, 2023
    • Graph 8: consumption frequency – weekly, by living situation, 2023
    • Graph 9: consumption frequency – several times a week, by monthly household income, 2023
    • Graph 10: consumption frequency – several times a week, selected categories, 2023
    • Consumption occasions
    • Graph 11: consumption occasions, 2023
    • Graph 12: consumption occasions – workdays, by consumption frequency (weekly) and category, 2023
    • Graph 13: consumption occasions – days off, by consumption frequency (weekly) and category, 2023
    • Graph 14: top three consumption occasions, by age group, 2023
    • Graph 15: selected consumption occasions, by city tier, 2023
    • Consumption factors
    • Graph 16: consumption factors, 2022 and 2023
    • Graph 17: top five consumption factors, by gender, 2023
    • Graph 18: top three consumption factors, by age group, 2023
    • Graph 19: selected consumption factors, by monthly household income, 2023
    • Filling preferences
    • Graph 20: preferences for fillings, 2023
    • Graph 21: selected preferences for dumpling fillings, by age, 2023
    • Graph 22: selected preferences for steamed bun/xiaolongbao fillings, by age, 2023
    • Graph 23: selected preferences for dumpling fillings, by living situation, 2023
    • Preferences for novel flavours of noodles
    • Graph 24: novel flavour preference for noodles, 2022 and 2023
    • Graph 25: novel flavour preference for noodles – foreign flavours, by city tier, 2023
    • Graph 26: novel flavour preference for noodles – foreign flavours, by Tier 3 or lower cities (g) and generation, 2023
    • Graph 27: novel flavour preference for noodles, by region, 2023
    • Attitudes towards Chinese wheaten staple foods and restaurants
    • Graph 28: attitudes towards Chinese wheaten staple foods and restaurants – "merely eating one serving of Chinese wheaten staple foods (a) will not meet the nutritional needs of an adult for one meal ", 2023
    • Graph 29: consumption factors, by attitudes towards Chinese wheaten staple foods and restaurants – agree that "merely eating one serving of Chinese wheaten staple foods (a) will not meet the nutritional needs of an adult for one meal ", 2023
    • Graph 30: selected attitudes towards Chinese wheaten staple foods and restaurants, 2023
    • Graph 31: attitudes towards Chinese wheaten staple foods and restaurants – factors that increase frequency of visiting, by monthly household income, 2023
    • Graph 32: attitudes towards Chinese wheaten staple foods and restaurants – "it is necessary for Chinese wheaten food chains to display on-site processing processes", 2023
    • Graph 33: attitudes towards Chinese wheaten staple foods and restaurants – "compared with procurement by the individual stores, it is safer for Chinese wheaten food chains to unify the food ingredients (a) that are pre-processed and delivered to the store", 2023
    • Graph 34: selected attitudes towards Chinese wheaten staple foods and restaurant s, 2023
    • Graph 35: selected attitudes towards Chinese wheaten staple foods and restaurant s, 2023
  5. Issues and insights

    • Dumplings are a key product for brands to expand dining occasions
    • Leverage pre-prepared ingredients to ensure quality, but be more transparent with consumers
    • Attract younger diners with concepts and communications, and adjust menus for a wider range of ages
  6. Appendix – Methodology and Abbreviations

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