2023
0
China Menu Insights – Regional Cuisine Market Report 2023
2023-08-22T04:04:38+01:00
OX1158567
3695
165949
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
“With intentional spending trend, players need to give more consideration to letting consumers experience what they pay for. Hunan cuisine needs to establish a distinctive Hunan cuisine culture alongside developing…

China Menu Insights – Regional Cuisine Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“With intentional spending trend, players need to give more consideration to letting consumers experience what they pay for. Hunan cuisine needs to establish a distinctive Hunan cuisine culture alongside developing signature dishes. Fusion style will provide more room for innovation of regional cuisine in the future, as well as providing consumers with more surprising and indulgent experiences.”
– Pepper Peng, Senior Research Analyst

Key issues covered in this Report

  • Market factors and highlights that influence future development after the pandemic.
  • Penetration and interest levels of different regional cuisines.
  • Consumers’ favourite regional dishes and flavours with different meats.
  • Ways to have regional cuisines in different occasions.
  • Most used information channels to look for regional cuisines.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report Scope and Definition
        • Executive Summary

            • The market
              • Innovation trends
                • The consumer
                  • Niche cuisines are still unable to shake the position of top five favourite cuisines
                    • Figure 1: Acceptance of Chinese cuisine, 2023
                    • Figure 2: Top 10 regional dishes respondents mentioned, 2023
                  • Numb and spicy can never be wrong, while five spiced is potential
                    • Figure 3: Favourite flavour with meat, 2023
                  • Desserts/appetisers cannot be neglected as part of dining experience
                    • Figure 4: Attractive services at regional cuisine restaurants, 2023
                  • Ready meals can drive business besides dining in especially among younger generations
                    • Figure 5: Ways to have regional cuisine, 2023
                  • Short videos have become the most used channel after two years
                    • Figure 6: Information channel, 2023
                  • What we think
                  • Issues and Insights

                    • Hunan cuisine needs to build its food culture first, then signature dishes
                      • Figure 7: Booths of different genres within Hunan cuisine, NongGengJi, China
                      • Figure 8: Zhangshugang樟树港 pepper with introduction, NongGengJi, China
                    • Make desserts/drinks an organic part of regional food culture
                      • Figure 9: Mentions and engagement of ‘hotpot desserts (火锅甜品)’ on social media channels, 2023
                      • Figure 10: Summer dessert of Haidilao, 2023
                      • Figure 11: Hotpot dessert on Xiaohongshu
                      • Figure 12: Heytea’s city-limited drink in Zhongshan city, 2021
                    • Leverage fusion style to renovate traditional regional cuisines
                      • Figure 13: Roasted duck stew with rice, fafa#bistro, 2023
                      • Figure 14: TouZao, China
                  • Market Factors

                    • Eating out spending witnesses a recovery
                      • Figure 15: Spending more – Eating out and in-home food, 2021-23
                    • Intentional spending is expected to continue
                      • Figure 16: Confidence in improving future financial situation, 2019-23
                    • New tourism and leisure businesses drive corresponding foodservice consumption
                      • Consumers are more accepting of ready meals
                      • Market Highlights

                        • Expand consumer base by signature dishes 2.0
                          • Figure 17: Cantonese JueJue Bao, China
                          • Figure 18: Instant boiled spicy hotpot with roasted duck 冒烤鸭, China
                          • Figure 19: ChuiYan stir-fried yellow beef, China
                        • Regional fusion cuisine with bistro style provides more exquisite and chilled experience
                          • Figure 20: Examples of regional fusion cuisine, China
                        • Evolving service model and online content foster the development of foodservice
                        • Acceptance of Chinese Cuisine

                          • Northeastern cuisine earns more likes
                            • Figure 21: Acceptance of Chinese cuisine, 2023
                            • Figure 22: Northeastern cuisine – have eaten and liked it, by region, 2023
                            • Figure 23: Top five Chinese regional cuisines in terms of penetration, 2014-23
                          • Hunan cuisine needs more effective social media promotion
                            • Figure 24: Ranking comparison of penetration and engagement on social media channels, 2023
                            • Figure 25: Word Cloud on social media channels* that associate with Sichuan cuisine (四川菜/川菜) and Hunan cuisine (湖南菜/湘菜), 2023
                          • Generations have polarised preferences on Guangxi cuisines
                            • Figure 26: Drop-out rate*, 2023
                            • Figure 27: Acceptance of Chinese cuisines – have eaten and liked it, 2023
                        • Favourite Regional Dish

                          • Other regional cuisines are far less prosperous than Sichuan
                            • Figure 28: Top 10 favourite regional cuisines*, 2023
                          • Crispy sweet and sour pork slices is the most mentioned featured dish
                            • Figure 29: Top 10 regional dishes respondents mentioned*, 2023
                        • Favourite Flavour with Meat

                          • Numb and spicy is the truth
                            • Figure 30: Favourite flavour with meat, 2023
                            • Figure 31: Sichuan style and Chaoshan style marinade sauce, 2022
                          • Taste preference across areas
                            • Northern areas like numb and spicy for sea/river food
                              • Figure 32: Preference of numb and spicy flavour – sea food and river food, by region, 2023
                            • Numb provides another direction to satisfy Southern consumers besides light
                              • Figure 33: Preference of light flavour in dishes with meats, by region, 2023
                              • Figure 34: Preference of numb (not spicy) flavour – river food, by region, 2023
                          • Services at Regional Cuisine Restaurants

                            • Desserts/appetisers becomes an essential part of dining experience
                              • Figure 35: Attractive services at regional cuisine restaurants, 2023
                              • Figure 36: Attractive services – with local featured desserts/appetisers, by age, 2023
                              • Figure 37: TURF Analysis – Attractiveness of regional cuisine restaurants, 2023
                            • Ready meals’ attractiveness has improved since the COVID-19 outbreak
                              • Figure 38: Selling local featured ready meals of home-style dishes, by living status, 2023
                              • Figure 39: Interest of selected service at regional cuisine restaurants, by ways to have regional cuisine, 2023
                          • Ways to Have Regional Cuisine

                            • Dining out is the first choice but brands can tap into everyday cooking occasion
                              • Figure 40: Ways to have regional cuisine, 2023
                              • Figure 41: Staying by yourself/with families on normal days, by generation, 2023
                              • Figure 42: Selected ways to have regional cuisine, by living status, 2023
                            • Yunnan cuisine lovers rely more on food delivery
                              • Figure 43: Order regional cuisine delivery, by regional cuisine – have eaten and liked it, 2023
                            • Hunan and Guizhou cuisine can target multi-generation families with ready meals
                              • Figure 44: Regional cuisine – have eaten and liked it, by living status, 2023
                              • Figure 45: Ways to have regional cuisine, by living status, 2023
                          • Information Channels

                            • Short videos become the most used information channel
                              • Figure 46: Information channel, 2023
                              • Figure 47: Top 3 information channels for regional cuisines, 2021 and 2023
                            • Informative media can be used in promoting less common regional cuisines
                              • Figure 48: Information channel, by acceptance of regional cuisine – have eaten and liked it, 2023
                              • Figure 49: Word Cloud on social media channels* that associate with pig feet noodles (猪脚面)’, 2023
                          • Food Personas

                            • Who are they?
                                • Figure 50: Food persona, 2023
                                • Figure 51: Food persona, by generation, 2023
                              • Rich genre within the regional cuisine attract experienced consumers better
                                • Figure 52: Services at regional cuisine restaurants, by food persona, 2023
                              • Videos are the best choice to target new trend explorers
                                • Figure 53: Information channel, by food persona, 2023
                            • Appendix – Favourite Regional Dish

                                • Figure 54: Open-end answers of favourite regional dish (in ranking order), 2023
                            • Appendix – Methodology and Abbreviations

                              • Methodology
                                • TURF analysis methodology
                                  • Abbreviations

                                  About the report

                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                  Market

                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                  Consumer

                                  Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                  Brand/Company

                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                  Data

                                  Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                  *databooks not available with UK B2B Industry reports.

                                  Below is a sample report, understand what you are buying.

                                  Click to show report
                                  2024 Sample Consumer Cover

                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                  Trusted by companies. Big and small.

                                  Want to speak to us directly?

                                  Contact us with your enquiry and our expert global team can help.

                                  Get in touch