2021
0
Thailand Menu Insights Market Report 2021
2022-01-07T14:02:22+00:00
REPACAFB541_D533_46E0_91ED_D2C2250D76FF
2195
146658
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Report
en_GB
As consumers return to restaurants after the pandemic, their choices will be influenced by health and hygiene cues, and cravings for new food, flavours and experiences.Pimwadee Aguilar, Associate Director…

Thailand Menu Insights Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

As consumers return to restaurants after the pandemic, their choices will be influenced by health and hygiene cues, and cravings for new food, flavours and experiences.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. KEY TRENDS

    • Value is redefined
    • Thai cuisine comes into vogue
    • Restriction of international experience
    • Graph 1: google searches featuring topics Korean drama, K-pop and Chinese drama, interest over time, Jan 2016-Oct 2021
  3. CONSUMER INSIGHTS

    • Graph 2: consumption choice in the past 12 months, 2021
    • Graph 3: consumer spending on food in restaurants within the last 12 months, December 2019 versus September 2021
    • Adoption of Thai cuisines
    • Graph 4: penetration of Thai regional cuisines, 2021
    • Graph 5: consumers interested* in Thai regional cuisines, by region, 2021
    • Graph 6: adoption of Thai regional cuisines, 2021
    • Graph 7: consumers who have not eaten but are interested in trying Southern Thai cuisines, by age, 2021
    • Graph 8: consumers who have not eaten but are interested in trying various types of cuisines, by region, 2021
    • Adoption of foreign cuisines
    • Graph 9: penetration of foreign cuisines, by region, 2021
    • Graph 10: penetration of foreign cuisines, 2021
    • Graph 11: penetration and interest in various types of foreign cuisines, 2021
    • Graph 12: interest in unique dining experience among consumers of various types of cuisines, 2021
    • Graph 13: penetration of foreign cuisines, by age, 2021
    • Graph 14: consumers who have not eaten but are interested in trying various types of foreign cuisine, by region, 2021
    • Graph 15: penetration and interest in Chinese cuisine, by financial status, 2021
    • Winning menu offerings
    • Graph 16: change in dining out frequency, by age, gender and living situation, 2021
    • Graph 17: top five choices consumers would like to see more of in restaurant/takeaway/food delivery menus, 2021
    • Graph 18: health-related features consumers would like to see more of in restaurant/takeaway/food delivery menus, by age, 2021
    • Graph 19: interest in having locally sourced ingredients in restaurant/takeaway/food delivery menus, by age, 2021
    • Graph 20: consumers interest in seeing ingredient sources on food menus, by region, 2021
    • Graph 21: consumers interest in unique dining experiences, by region and parental status, 2021
    • Menu guidance
    • Graph 22: features consumers are interested in seeing on food menus from restaurants and delivery mobile apps, 2021
    • Graph 23: features consumers are interested in seeing on food menus from restaurants and delivery mobile apps, 2021
    • Graph 24: features consumers are interested in seeing on food menus from restaurants and delivery mobile apps, by age and gender, 2021
    • Graph 25: features consumers are interested to see in food menus, by region, 2021
    • Graph 26: % of consumers who look for hygiene accreditation when choosing restaurants, by age, 2021
    • Graph 27: consumer interest in food or drink pairing suggestions, 2021
  4. MARKET APPLICATIONS

    • Retailisation of Thai regional cuisines
    • Foreign cuisines can offer escapism
    • Provide menu guidance to aid decision making
  5. APPENDIX

    About the report

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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