2022
0
Brazil Milk and Milk Alternatives Market Report 2022
2022-08-25T04:04:36+01:00
OX1100057
3265
155063
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Report
en_GB
“Although milk is an essential item in the Brazilians’ diet, consumption has been negatively impacted by frequent price surges. To reinforce its value, marketers need to highlight the category’s nutritional…

Brazil Milk and Milk Alternatives Market Report 2022

£ 3,265 (Excl.Tax)

Report Summary

“Although milk is an essential item in the Brazilians’ diet, consumption has been negatively impacted by frequent price surges. To reinforce its value, marketers need to highlight the category’s nutritional importance and invest in greater diversification in terms of healthiness, indulgence and cost. For milk alternatives, price and the perception that use is limited to certain consumption occasions result in some resistance from new consumers. For regular consumers, taste, texture and healthiness are important factors.”

–   Ana Paula Gilsogamo, Food and Drink Senior Analyst – Latam

This Report discusses the following key topics:

•    Consumption by type of milk and milk alternatives
•    Milk alternatives choice drivers
•    Milk and milk alternatives perception
•    Interest in innovation in milk and milk alternatives

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the milk and milk alternative category, 2022
              • Challenges
                • High milk price impacts consumption
                  • Homemade options can boost the consumption of milk alternatives
                    • Flavored milk and milk alternatives can focus on clean label options to appeal to parents
                      • Opportunities
                        • Pasteurized semi-skimmed milk can be positioned as a low-calorie option with better texture and flavor
                          • Products designed for athletic recovery can be less hyperproteic and cheaper for consumers who have a busy day
                            • Consumers who work remotely are more interested in ready-to-drink cold options
                              • Parents of children from Generation Alpha have a greater interest in ready-to-eat desserts made with milk alternatives
                              • Market Drivers

                                • High milk price impacts consumption
                                  • Figure 2: Inflation rate – Accumulated variation in 12 months (%),2021-22
                                • Government eliminates tax on milk alternatives
                                • Key Players

                                  • Companies and brands
                                    • Piracanjuba invests in the kids’ nutrition market
                                      • Figure 3: Piracanjuba Excellence
                                    • Molico targets consumers aged 50+
                                      • Vigor Viv line expands portfolio with a diversification of launches
                                        • Figure 4: Vigor Viv Protein
                                      • NotCo expands its milk alternative portfolio in Brazil
                                        • Figure 5: NotMilk is free from added sugars
                                        • Figure 6: NotMilk Caramel Coffee
                                      • Case study
                                        • Mighty raises £8m for international expansion
                                        • Consumption by Type

                                          • Whole and powdered milk need to reaffirm their nutritional role
                                            • Figure 7: Consumption by type, 2022
                                          • Fermented milk can target adult women
                                            • Figure 8: Consumption by type – Selected item, by gender and age group
                                          • Homemade options can boost consumption of milk alternatives and attract consumers of lactose-free milk
                                            • Figure 9: Interest in innovation – Selected item, by consumption of type of milk, 2022
                                            • Figure 10: Comparison between Nice Milk oat drink concentrate and traditional oat milk
                                            • Figure 11: Nice Milk portable blender
                                        • Milk Alternatives Choice Drivers

                                          • Taste and healthiness are the main choice drivers
                                            • Figure 12: Milk alternatives choice drivers, 2022
                                          • Almond milk can highlight flavor and other qualities of its base ingredient to retain consumers aged 35+
                                            • Figure 13: Milk alternatives choice drivers, by age group, 2022
                                            • Figure 14: Posts highlighting the benefits of almond and almond milk
                                        • Perception of Milk and Milk Alternatives

                                          • Flavored cow’s milk and milk alternatives can focus on clean label options to appeal to parents
                                            • Figure 15: Correspondence analysis – Milk and milk alternatives perception, 2022
                                          • Generation Z can be an ally in encouraging the use of milk alternatives as a culinary ingredient
                                            • Figure 16: Milk and milk alternatives perception – Selected item, by generation, 2022
                                            • Figure 17: Preparation of a chocolate muffin with the plant-based cooking cream offered by A Tal da Castanha
                                        • Interest in Innovation

                                          • Milk and milk alternatives can invest in options with added beauty and wellness benefits
                                            • Figure 18: Interest in innovation, 2022
                                            • Figure 19: Top features presented in the launches of the milk and milk alternative categories – Global, 2019-21
                                            • Figure 20: Top features present in the launches of the milk and milk alternative categories – Brazil, 2019-21
                                          • Consumers who work remotely are more interested in ready-to-drink cold options
                                            • Figure 21: Interest in innovations, by working format, 2022
                                          • Parents of children from Generation Alpha have a greater interest in ready-to-eat desserts made with milk alternatives
                                            • Figure 22: Interest in innovation, by generation of children in the household, 2022
                                          • Products designed for athletic recovery can be less hyperproteic and cheaper options for consumers who have a busy day
                                            • Figure 23: Interest in innovation – Selected item, by work and study status, 2022
                                          • LGBTQ+ consumers show greater interest in products that feature environmental impact information
                                            • Figure 24: Interest in innovation, by identification as LGBTQ+, 2022
                                        • Habits and Attitudes

                                          • Powdered cow’s milk needs to reaffirm its nutritional attributes to maintain its perception as important for children
                                            • Figure 25: Habits and attitudes, by consumption by type, 2022
                                          • Pasteurized semi-skimmed milk can be positioned as a low-calorie option with better texture and flavor
                                            • Figure 26: Habits and attitudes, by consumption by type, 2022
                                            • Figure 27: Stories on Instagram
                                            • Figure 28: Leite fazenda website
                                            • Figure 29: Xandô website
                                        • Appendix – Abbreviations

                                          • Appendix – Market Size and Market Share

                                            • Market size
                                              • Figure 30: Retail sales of milk, by value – Brazil, 2014-21
                                            • Market share
                                              • Figure 31: Leading companies’ market share in the retail sales of milk, by value – Brazil, 2019-20

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