2024
8
Canada Mobile Gaming Market Report 2024
2024-04-17T09:02:03+01:00
REP3084E5C3_230F_418B_8230_E23899BB9CFF
3695
172428
[{"name":"Gaming","url":"https:\/\/store.mintel.com\/industries\/leisure-time\/gaming"}]
Report
en_GB
It is an exciting time for mobile gaming; AR/VR advancements, cloud gaming and monetization innovations bode well for consumers and brands alike.Michael Lloy, Research Analyst…

Canada Mobile Gaming Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

It is an exciting time for mobile gaming; AR/VR advancements, cloud gaming and monetization innovations bode well for consumers and brands alike.

Michael Lloy, Research Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
  2. Consumer Insights

    • Consumer fast facts
    • The mobile gamer
    • Graph 1: mobile gaming frequency, 2023
    • Graph 2: mobile gaming attitudes, 2023
    • Graph 3: played mobile games in the past three months, by age and gender, 2023
    • Graph 4: played mobile games in the past three months, by age and income, 2023
    • Graph 5: mobile gaming frequency (at least weekly), by age and gender, 2023
    • Graph 6: played mobile games in the past three months, by generation, 2023
    • Graph 7: played mobile games in the past three months, by race, 2023
    • Gaming genres
    • Graph 8: mobile game genres played in the past three months, 2023
    • Graph 9: mobile game genres played in the past three months, by age, 2023
    • Graph 10: played word games in the past three months, by age and gender, 2023
    • Graph 11: gaming genres played, by age and gender, 2023
    • Graph 12: gaming frequency, by gaming genres played in the past three months, 2023
    • Graph 13: mobile game genres played in the past three months (select), moms vs dads, 2023
    • Graph 14: mobile game genres played in the past three months (select), by race, 2023
    • Mobile game discovery
    • Graph 15: ways in which new mobile games are discovered, 2023
    • Graph 16: ways in which new mobile games are discovered (% any ad), by age and gender, 2023
    • Graph 17: ways in which new mobile games are discovered, overall by men and women age 18-34, 2023
    • Graph 18: playing mobile games at least once per week, by age and gender, 2023
    • Graph 19: typically learn about new mobile games via Facebook ads, by age and gender, 2023
    • Graph 20: daily visitation of Facebook, by age and gender, 2023
    • Graph 21: find out about new games from friends or peers, by age and gender, 2023
    • Graph 22: ways in which new mobile games are discovered (select), by race, 2023
    • Graph 23: levels of trust for opinions on mobile games, 2023
    • Graph 24: levels of trust for opinions on mobile games (% agree), by race, 2023
    • Mobile game advertising
    • Graph 25: ad seen in a mobile game in the past three months, 2023
    • Graph 26: ad seen in mobile game in the past three months, by age and gender, 2023
    • Graph 27: behaviours related to mobile game ads, 2023
    • Graph 28: mobile game ad related attitudes (% agree), 2023
    • Graph 29: behaviours related to mobile game ads, by age, 2023
    • Graph 30: purchased something from a mobile ad in the past three months, moms vs dads, 2023
    • Graph 31: ad seen in a mobile game in the past three months, by gaming genre played, 2023
    • Graph 32: ad seen in a mobile game in the past three months, by race, 2023
    • Graph 33: behaviours related to mobile game ads, by race, 2023
    • Graph 34: negative mobile game attitudes, 2023
    • Mobile game monetization
    • Graph 35: spending money on mobile games, 2023
    • Graph 36: spent money on mobile games, by ways in which new mobile games are discovered, 2024
    • Graph 37: agreement with "I typically only play free mobile games," 2023
    • Graph 38: mobile game purchases, 2023
    • Graph 39: agreement with "I have a strict budget for in-game mobile purchases" (% agree), by age and gender, 2023
    • Graph 40: select mobile game purchases (any purchase), 18-34s by gender, 2023
    • Graph 41: genre played in the past three months, overall vs those who spent money on mobile games, by 2023
    • Graph 42: consumers who spent money on mobile games, by race, 2023
    • Graph 43: consumers who spent money on mobile games, overall vs moms and dads, 2023
  3. Competitive strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Graph 44: daily social media usage, by age, 2023
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 45: Consumer Price Index, 2020-24
    • Graph 46: top concerns over the next six months, 2023
    • Graph 47: household savings rate 2019-23
    • Graph 48: proportion of visible minority in Canada, 1981-2036 (projected)
    • Graph 49: population aged 0-14 and 65+, 2000-2040 (projected)
  5. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Data

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    2024 Sample Consumer Cover

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