2022
0
China Mobile Phones and Integrated Apps Market Report 2022
2022-10-15T04:08:08+01:00
OX1103119
3695
156527
[{"name":"Smartphones","url":"https:\/\/store.mintel.com\/industries\/technology\/smartphones"}]
Report
en_GB
“After a solid recovery in 2021, China’s mobile phone market faces challenging times in 2022, as replacement demand dwindles and innovations in mobile phones are less attractive for consumers. Software…

China Mobile Phones and Integrated Apps Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“After a solid recovery in 2021, China’s mobile phone market faces challenging times in 2022, as replacement demand dwindles and innovations in mobile phones are less attractive for consumers. Software and connectivity ecosystems become the main areas for mobile brands to stand out. Besides products, mobile brands will need to enhance brand image and consumer favourability by being socially accountable.”
– Toby Xu, Research Analyst

This Report looks at the following areas:

  • Mobile phone brand ownership and brand preference among consumers.
  • Frequency of mobile phone replacement.
  • Mobile phone purchase motivators.
  • Reasons for downloading and deleting mobile apps.
  • Consumers’ attitudes towards mobile phones and apps.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • The market
              • China’s mobile phone market has reached saturation
                • Figure 1: Market value and forecast of mobile phones, China, 2017-27
              • Foldable phones having a growth momentum
                • 5G is expected to be a key market driver in the upcoming years
                  • Mobile phone brands continue to build their IoT ecosystem
                    • Companies and brands
                      • Leveraging legacy camera brands to target high-end market
                        • Software-based innovation to create differentiation
                          • Co-branding to extend customer base
                            • The consumer
                              • Huawei brand enjoys high popularity
                                • Figure 2: Mobile phone brand ownership, 2022
                              • Most consumers tend to switch mobile phone every 1-2 years
                                • Figure 3: Frequency of mobile phone replacement, 2022
                              • Camera quality becomes another essential feature
                                • Figure 4: Mobile phone purchase motivators, 2022
                              • Apps simplifying consumers’ lives attract more downloads
                                  • Figure 5: Mobile app download motivators, 2022
                                • Too many ads and technical issues primarily causing deletion
                                  • Figure 6: Main reasons to delete apps, 2022
                                • Unlocking the potential of tech solutions catering for special needs
                                  • Figure 7: Selected attitudes towards mobile phones and apps, 2022
                                • What we think
                                • Issues and Insights

                                  • Mobile brands to shine by being socially accountable
                                    • Tech-based solutions to relieve anxiety are in demand
                                    • Market Size and Forecast

                                      • China’s mobile phone market has reached saturation
                                        • Figure 8: Market value and forecast of mobile phones, China, 2017-27
                                    • Market Factors

                                      • Foldable phones having a growth momentum
                                        • 5G is expected to be a key market driver in the upcoming years
                                          • Mobile phone brands continue to build their IoT ecosystem
                                          • Key Players’ Performance

                                            • Huawei
                                              • Apple
                                                • Xiaomi
                                                  • vivo
                                                    • OPPO
                                                      • Honor
                                                      • Market Highlights

                                                        • Leveraging legacy camera brands to target high-end market
                                                          • Figure 9: Xiaomi and OPPO’s collaborations with legacy camera brands, 2022
                                                        • Software-based innovation to create differentiation
                                                          • Figure 10: Dynamic Island on iPhone 14 series, 2022
                                                        • Co-branding to extend customer base
                                                          • Figure 11: OPPO’s limited edition smartphone with a Chinese anime, 2022
                                                      • Mobile Brand Ownership

                                                        • Huawei brand enjoys high popularity
                                                          • Figure 12: Mobile phone brand ownership, 2022
                                                        • Mobile brands with full ecosystem have higher brand loyalty
                                                          • Figure 13: Consumers purchasing the same brand when switching mobile phones, 2022
                                                        • Apple attractive to all income levels while Huawei favoured more among high earners
                                                          • Figure 14: Mobile phone brand ownership, by monthly personal income, 2022
                                                      • Frequency of Mobile Phone Replacement

                                                        • Most consumers tend to switch mobile phone every 1-2 years
                                                          • Figure 15: Frequency of mobile phone replacement, 2022
                                                        • Stimulating the elderly’s interest in upgrading mobile phones
                                                          • Figure 16: Mobile phone replacement frequency – Above three years, by age, 2022
                                                      • Mobile Phone Purchase Motivators

                                                        • Camera quality becomes another essential feature
                                                          • Figure 17: Mobile phone purchase motivators, 2022
                                                        • Younger generations value charging function while the elderly prioritise battery life
                                                          • Figure 18: Purchase motivators – Battery life and charging function, by generation, 2022
                                                      • Mobile App Download Motivators

                                                        • Usefulness is key to online shopping apps
                                                          • Figure 19: Mobile app download motivators – online shopping apps, 2022
                                                        • Social media rising as primary information source
                                                          • Figure 20: Mobile app download motivators – Social media apps, 2022
                                                        • Attractiveness of video/audio apps depending on content
                                                          • Figure 21: Mobile app download motivators – Video and audio apps, 2022
                                                        • Timely and diversified information feeds essential for news and community apps
                                                          • Figure 22: Mobile app download motivators – News community apps, 2022
                                                        • Practical functions of life service apps more attractive to consumers
                                                          • Figure 23: Mobile app download motivators – Life services apps, 2022
                                                      • Main Reasons to Delete Apps

                                                        • Too many ads and technical issues primarily causing deletion
                                                          • Figure 24: Main reasons to delete apps, 2022
                                                        • Young consumers keen on better in-app experience
                                                          • Figure 25: Selected reasons to delete apps, by age, 2022
                                                        • Consumers can be easily triggered to delete apps
                                                          • Figure 26: Main reasons to delete apps, repertoire analysis, 2022
                                                      • Attitudes towards Mobile Phones and Apps

                                                        • Lack of tech solutions catering for special needs
                                                          • Figure 27: Selected attitudes towards mobile phones and apps, 2022
                                                        • Mental health getting increasing attention
                                                          • Figure 28: Selected attitudes towards mobile phones and apps, 2022
                                                        • High-income consumers demand advanced features and user experience
                                                          • Figure 29: Selected attitudes towards mobile phones and apps, by monthly personal income, 2022
                                                      • Appendix – Market Size and Forecast

                                                          • Figure 30: Market value and forecast of mobile phones, China, 2017-27
                                                      • Appendix – Methodology and Abbreviations

                                                        • Methodology
                                                          • Abbreviations

                                                          About the report

                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                          Market

                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                          Consumer

                                                          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                          Brand/Company

                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                          Data

                                                          Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                          *databooks not available with UK B2B Industry reports.

                                                          Below is a sample report, understand what you are buying.

                                                          Click to show report
                                                          2024 Sample Consumer Cover

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                          Trusted by companies. Big and small.

                                                          Want to speak to us directly?

                                                          Contact us with your enquiry and our expert global team can help.

                                                          Get in touch