2021
0
China Mobile Phones Market Report 2021
2021-11-03T03:09:18+00:00
OX1049673
3695
144101
[{"name":"Smartphones","url":"https:\/\/store.mintel.com\/industries\/technology\/smartphones"}]
Report
en_GB
“Cutthroat competition has forced mobile brands to seek out strategies to stand out, either by expanding the market by leveraging 5G or venturing into the high-end market with more premium…

China Mobile Phones Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Cutthroat competition has forced mobile brands to seek out strategies to stand out, either by expanding the market by leveraging 5G or venturing into the high-end market with more premium devices and services. But on the consumer side, the attention is transitioning away from products to the value of the user experience.”

– Janie Lai, Research Analyst

This report will look at the following areas:

  • 5G mobile phone ownership and data plan usage
  • Frequency of buying new mobile phones
  • Factors when buying a next mobile phone
  • Personal privacy
  • Factors when choosing a mobile phone brand
  • Attitudes towards mobile phones

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this report
        • Report definitions
        • Executive Summary

            • The market
              • Figure 1: Forecast of mobile phone market size in China, 2016-2021 Fore
            • Companies and brands
              • Cinematic mode of the iPhone 13 Pro (Max) comes with a surprise
                • Samsung’s foldable screens fit more into the pocket
                  • Vivo pushing limits of R&D development
                    • OPPO’s co-branding strategy elevates the brand image
                      • Xiaomi looks to premium devices
                        • The consumer
                          • 5G mobile ownership is high but data plan usage grows slowly
                            • Figure 2: Usage of mobile phones and data plans, 2021
                          • Consumers are eager to update their mobile phones
                            • Figure 3: Frequency of buying a new mobile phone, 2020 vs 2021
                          • Core features are likely to drive more sales
                            • Figure 4: Factors when buying next mobile phone, 2021
                          • Physical health tracking is necessary for most respondents
                            • Figure 5: Personal privacy sharing via mobile phone, 2021
                          • Aftersales service is as important as product innovation
                            • Figure 6: Factors when choosing mobile phone brand, 2021
                          • Mobile brands with a full ecosystem may outperform
                            • Figure 7: Attitudes towards mobile phones, 2021
                          • What we think
                          • Issues and Insights

                            • Phone-connected 5G wearable devices are hotly anticipated
                              • The facts
                                • The implications
                                  • Aside from core product specs, identity and aesthetics are equally crucial to young post-95 males
                                    • The facts
                                      • The implications
                                        • Concerns around consumers’ data and privacy is rising
                                          • The facts
                                            • The implications
                                            • Market Size and Forecast

                                              • China mobile phone market value growth is stagnant
                                                • Figure 8: Forecast of mobile phone market size in China, 2016-2021 Fore
                                            • Market Factors

                                              • Current market growth is stagnant
                                                • 5G is the key driver in mobile phone upgrading and replacement
                                                  • The phone market needs time to transition to 5G
                                                  • Key Player Performance

                                                    • Vivo is pushing limits of R&D development
                                                      • OPPO’s co-branding strategy levels it up
                                                        • Xiaomi looks to premium devices
                                                          • Apple still dominates in the high-end phone market
                                                            • HONOR’s unprecedented performance
                                                              • Huawei diversifies business to survive
                                                              • Competitive Strategies

                                                                • HUAWEI opens an innovative experience store in Shenzhen
                                                                  • Xiaomi changes the “Mi” moniker to “XIAOMI” for premium phones
                                                                    • Figure 9: XIAOMI moniker for the XIAOMI Mix 4 series, 2021
                                                                  • OnePlus appoints famous actors as brand ambassadors
                                                                    • Figure 10: Zhou Xun and Hu Ge as the brand ambassador for OnePlus 9 series, 2021
                                                                • Who’s Innovating?

                                                                  • iPhone 13 Pro’s exceptional video camera
                                                                    • Samsung’s foldable screens fit more into the pocket
                                                                      • Figure 11: The original Z Flip with tiny cover screen vs Galaxy Z Flip 3 with larger screen, 2021
                                                                    • ASUS ROG gaming mobile phone pushes the limits of performance and innovation
                                                                      • Figure 12: ASUS ROG gaming phone 5 with console, 2021
                                                                  • Usage of Mobile Phones and Data Plans

                                                                    • 5G mobile ownership is high but data plan usage growth is slow
                                                                      • Figure 13: Usage of mobile phones and data plans, 2021
                                                                      • Figure 14: Coolpad XView x2. 2021
                                                                    • 5G and AR to offer more usage scenarios in higher-tier cities
                                                                      • Figure 15: Mobile phone and data plan usage, by city tier 2021
                                                                    • Bigger families more prone to using 5G data plans
                                                                      • Figure 16: Usage of mobile phones and data plans, by living situation 2021
                                                                  • Frequency of Buying New Mobile Phones

                                                                    • Consumers are eager to update their mobile phones
                                                                      • Figure 17: Frequency of buying a new mobile phone, 2020 vs 2021
                                                                    • Technological upgrades and product innovation of core features can stimulate consumption
                                                                      • Figure 18: Length of existing mobile phone ownership and frequency of change to a new one, 2021
                                                                    • Consumers with high personal income more likely to upgrade to a new phone within a year
                                                                      • Figure 19: Mobile phone replacement frequency, by monthly personal income, 2021
                                                                  • Factors when Buying Next Mobile Phone

                                                                    • Core features are likely to drive more sales
                                                                      • Figure 20: Factors when buying next mobile phone, 2021
                                                                      • Figure 21: RedMagic 6 product promotion, 2021
                                                                      • Figure 22: Factors when buying next mobile phone, by gender, 2021
                                                                    • Interest in foldable screens is lower than phone makers anticipated
                                                                      • Figure 23: Necessity of the feature of a foldable screen for your next mobile phone, 2020 vs 2021
                                                                    • Higher refresh rate is vital not just for young males but also middle-aged females
                                                                      • Figure 24: Necessity of higher refresh rate feature for your next phone, by age and gender, 2021
                                                                  • Personal Privacy

                                                                    • Physical health tracking is necessary to most respondents
                                                                      • Figure 25: Personal privacy sharing via mobile phone, 2021
                                                                    • Lower personal income users are more sensitive about sharing personal data
                                                                      • Figure 26: Personal privacy sharing via mobile phone, by monthly personal income, 2021
                                                                    • Thirty-something users are more open-minded about data sharing
                                                                      • Figure 27: Personal privacy sharing via mobile phone, by age, 2021
                                                                  • Factors when Choosing Mobile Phone Brand

                                                                    • Aftersales service is as important as product innovation
                                                                      • Figure 28: Factors when choosing mobile phone brand, 2021
                                                                      • Figure 29: Factors when choosing mobile phone brand, by mobile phone replacement frequency, 2021
                                                                    • Product design is attractive to young consumers
                                                                      • Figure 30: Factors when choosing mobile phone brand, by age, 2021
                                                                      • Figure 31: OPPO K9 with Wu Liuqi co-branded advertisement, 2021
                                                                    • Pet owners are willing to pay extra for a better experience
                                                                      • Figure 32: Factors when choosing mobile phone brand, by living situation, 2021
                                                                  • Attitudes Towards Mobile Phones

                                                                    • Mobile brands with a full ecosystem may outperform
                                                                      • Figure 33: Attitudes towards mobile phones, 2021
                                                                    • Ethical brands are more attractive across all generations
                                                                      • Figure 34: Attitudes towards mobile phones, by generation, 2021
                                                                    • Famed IP co-branding entices middle-to-high monthly personal income groups
                                                                      • Figure 35: OPPO co-branded with Detective Conan, 2021
                                                                      • Figure 36: Attitudes towards mobile phone collaborations with IPs, by monthly personal income 2021
                                                                  • Appendix – Market Size and Forecast

                                                                      • Figure 37: Forecast of mobile phone market size in China, 2016-2021 Fore
                                                                  • Appendix – Methodology and Abbreviations

                                                                    • Methodology
                                                                      • Abbreviations

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