2022
0
Thailand Natural and Organic Food and Drink Market Report 2022
2022-09-01T11:01:35+01:00
REPBF115764_2457_41DB_8B20_34F1CC84DF58
2195
155339
[{"name":"Free-from and Organic","url":"https:\/\/store.mintel.com\/industries\/food\/free-from-organic"}]
Report
en_GB
While price and availability limit purchases, proving authenticity, benefits, and clearly distinguishing organic from natural remains critical to driving growth. Pimwadee Aguilar, Associate Director Food & Drink - Thai…

Thailand Natural and Organic Food and Drink Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

While price and availability limit purchases, proving authenticity, benefits, and clearly distinguishing organic from natural remains critical to driving growth.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: % of food and drink launches with various types of natural claims, 2019-22
    • Graph 2: association of natural and organic food and drinks with various attributes, 2022
    • Graph 3: barriers to buying natural/organic food and drinks, 2022
    • Graph 4: top five natural/organic ingredients consumers are interested in seeing in food and/or drink products, 2022
    • Mintel predicts
  2. Key trends

    • Natural/organic food and drink launch activity is stagnant
    • Graph 5: % of food and drink launches with 'all-natural' or 'organic' claims, by market, 2019-22
    • Graph 6: % of food and drinks with 'all-natural' or 'organic' claims, by region, 2019-22
    • Graph 7: % of food and drink launches with 'organic' claim, 2019-22
    • Graph 8: % of food and drink launches with 'all-natural' claim, 2019-22
    • Graph 9: Google search featuring the term 'ออร์แกนิค' and 'ธรรมชาติ' and 'คลีน' under food/drink category, interest over time, 2019-present
    • Graph 10: Google search featuring the term 'organic', 'natural' and 'clean' under food/drink category, interest over time, 2019-present
    • Inflation is severely impacting consumers' finances
    • Graph 11: consumer anxieties, 2022
    • Graph 12: proportion of consumers who would change their everyday spending habits if they had to make savings in their household budget, by market, 2022
    • Consumers' high trust in naturalness signals a long-term promise for natural/organic food and drinks
    • Graph 13: % of food and drink launches with the top five claim categories, 2017-22
    • Graph 14: % of food and drink launches with various types of natural claims, 2019-22
  3. consumer insights

    • Natural vs Organic
    • Graph 15: top factors when shopping for food, 2022
    • Graph 16: consumers who prioritise 'natural ingredients' as an important factor when shopping for food, by monthly income, 2022
    • Graph 17: consumers who prioritise 'organic ingredients' as an important factor when shopping for food, by monthly income, 2022
    • Graph 18: association of natural and organic food and drinks with various attributes, 2022
    • Graph 19: agreement with the statement "Genetically modified food (GMO) is a good solution to global hunger", 2022
    • The Naive and The Experienced
    • Graph 20: purchase of natural/organic food and drinks, 2022
    • Graph 21: agreement with the statement "choosing natural/organic food or drinks can help minimise our impact on the environment", by natural/organic user type, 2022
    • Graph 22: agreement with the statement "choosing natural/organic food or drinks is a good way to avoid harmful chemicals", by natural/organic user type, 2022
    • Graph 23: barriers to buying natural/organic food and drinks, 2022
    • Graph 24: natural/organic product purchase repertoire of the Naive and the Experienced, 2022
    • Graph 25: structural barriers to buying natural/organic food and drinks among the Naive and the Experienced, 2022
    • Graph 26: perception-related barriers to buying natural/organic food and drinks among the Naive and the Experienced, 2022
    • The future of natural/organic ingredients
    • Graph 27: natural/organic ingredients consumers are interested in seeing in food and/or drink products, 2022
    • Graph 28: interest in natural/organic ingredients in food and/or drinks, by parent status, 2022
    • Graph 29: agreement with the statement "food and/or drinks infused with CBD are very appealing to me", among the Naive and the Experienced, 2022
    • Graph 30: agreement with the statement "there should be more natural/organic products that help support the immune system", by gender, 2022
  4. market applications

    • Opportunity 1: bring natural/organic options within consumer reach
    • Opportunity 2: educate to prove the value of natural/organic choices
    • Opportunity 3: adopt trending natural/organic ingredients
  5. Appendix

    About the report

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