Thailand Natural and Organic Food and Drink Market Report 2022
£ 2,195 (Excl.Tax)
Report Summary
While price and availability limit purchases, proving authenticity, benefits, and clearly distinguishing organic from natural remains critical to driving growth.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
Table of Contents
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executive summary
- Key issues covered in this Report
- Graph 1: % of food and drink launches with various types of natural claims, 2019-22
- Graph 2: association of natural and organic food and drinks with various attributes, 2022
- Graph 3: barriers to buying natural/organic food and drinks, 2022
- Graph 4: top five natural/organic ingredients consumers are interested in seeing in food and/or drink products, 2022
- Mintel predicts
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Key trends
- Natural/organic food and drink launch activity is stagnant
- Graph 5: % of food and drink launches with 'all-natural' or 'organic' claims, by market, 2019-22
- Graph 6: % of food and drinks with 'all-natural' or 'organic' claims, by region, 2019-22
- Graph 7: % of food and drink launches with 'organic' claim, 2019-22
- Graph 8: % of food and drink launches with 'all-natural' claim, 2019-22
- Graph 9: Google search featuring the term 'ออร์แกนิค' and 'ธรรมชาติ' and 'คลีน' under food/drink category, interest over time, 2019-present
- Graph 10: Google search featuring the term 'organic', 'natural' and 'clean' under food/drink category, interest over time, 2019-present
- Inflation is severely impacting consumers' finances
- Graph 11: consumer anxieties, 2022
- Graph 12: proportion of consumers who would change their everyday spending habits if they had to make savings in their household budget, by market, 2022
- Consumers' high trust in naturalness signals a long-term promise for natural/organic food and drinks
- Graph 13: % of food and drink launches with the top five claim categories, 2017-22
- Graph 14: % of food and drink launches with various types of natural claims, 2019-22
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consumer insights
- Natural vs Organic
- Graph 15: top factors when shopping for food, 2022
- Graph 16: consumers who prioritise 'natural ingredients' as an important factor when shopping for food, by monthly income, 2022
- Graph 17: consumers who prioritise 'organic ingredients' as an important factor when shopping for food, by monthly income, 2022
- Graph 18: association of natural and organic food and drinks with various attributes, 2022
- Graph 19: agreement with the statement "Genetically modified food (GMO) is a good solution to global hunger", 2022
- The Naive and The Experienced
- Graph 20: purchase of natural/organic food and drinks, 2022
- Graph 21: agreement with the statement "choosing natural/organic food or drinks can help minimise our impact on the environment", by natural/organic user type, 2022
- Graph 22: agreement with the statement "choosing natural/organic food or drinks is a good way to avoid harmful chemicals", by natural/organic user type, 2022
- Graph 23: barriers to buying natural/organic food and drinks, 2022
- Graph 24: natural/organic product purchase repertoire of the Naive and the Experienced, 2022
- Graph 25: structural barriers to buying natural/organic food and drinks among the Naive and the Experienced, 2022
- Graph 26: perception-related barriers to buying natural/organic food and drinks among the Naive and the Experienced, 2022
- The future of natural/organic ingredients
- Graph 27: natural/organic ingredients consumers are interested in seeing in food and/or drink products, 2022
- Graph 28: interest in natural/organic ingredients in food and/or drinks, by parent status, 2022
- Graph 29: agreement with the statement "food and/or drinks infused with CBD are very appealing to me", among the Naive and the Experienced, 2022
- Graph 30: agreement with the statement "there should be more natural/organic products that help support the immune system", by gender, 2022
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market applications
- Opportunity 1: bring natural/organic options within consumer reach
- Opportunity 2: educate to prove the value of natural/organic choices
- Opportunity 3: adopt trending natural/organic ingredients
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Appendix
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