2022
0
India New Age DTC Beauty Brands Market Report 2022
2022-06-03T11:01:54+01:00
REP99221CE8_F656_479B_B799_DEA8B57D2A8E
2195
151895
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Report
en_GB
Novelty entices consumers towards DTC brands. However, trial still hinges on awareness and personalised experiences and efficacy are key to building loyalty.Triveni Kulkarni, Senior Beauty & Personal Care Analyst…

India New Age DTC Beauty Brands Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Novelty entices consumers towards DTC brands. However, trial still hinges on awareness and personalised experiences and efficacy are key to building loyalty.

Triveni Kulkarni, Senior Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Graph 1: awareness and trial of select DTC brands, 2022
    • Graph 2: interest in innovations by DTC brands, 2022
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on new age DTC brands in India
  2. Key trends

    • Graph 3: shopping more online as a result of the COVID-19 outbreak, 2021
    • Graph 4: beauty & personal care channels of purchase, select categories, 2022*
    • Graph 5: selected claim category in beauty & personal care, 2017-22
    • Graph 6: selected claim category in beauty & personal care by region, 2021-22
    • Graph 7: importance given to best practices by beauty and personal care products, 2022*
  3. key drivers

    • GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN INDIA

      • consumer insight

        • Graph 8: awareness and trial of select DTC brands, 2022
        • Graph 9: usage of select DTC brands amongst aware consumers, in the past six months, 2022
        • Graph 10: reasons of trial of DTC brands, 2022
        • Graph 11: awareness of select DTC brands, 2022
        • Graph 12: reasons for not trialling DTC brands, 2022
        • Spread buzz with unique experiences
        • Graph 13: experience of using DTC brands amongst select brand users, 2022
        • Graph 14: experience of using DTC brands amongst those who ranked 'positive customer reviews' as the top reason for trial, 2022
        • Efficacy can pave the way to brand loyalty
        • Graph 15: experience of using DTC brands, amongst consumers who have used the specific brand, 2022
        • Graph 16: interest in innovations, by select DTC brands users, 2022
        • Graph 17: features that will encourage online shopping amongst users of select DTC brands, 2022
      • Market applications

        • Invest in swift consumer acquisition
        • Improve engagement to ensure secure purchase
        • Embolden the efficacy promise
        • Who's innovating
        • Global innovations
      • Appendix

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