2022
0
India Non-alcoholic Beverage TrendsMarket Report 2022
2022-07-21T13:02:02+01:00
REP7761D8D1_532B_48CE_A1E4_2085DA10F234
2195
153474
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Report
en_GB
During times of inflation, when Indians look to trade down, non-alcoholic drinks can demonstrate value with novelty, clean label recipes and naturalness.Anamika Banerji, Research Analyst - Food and Drink,…

India Non-alcoholic Beverage TrendsMarket Report 2022

£ 2,195 (Excl.Tax)

Report Summary

During times of inflation, when Indians look to trade down, non-alcoholic drinks can demonstrate value with novelty, clean label recipes and naturalness.

Anamika Banerji, Research Analyst – Food and Drink, India

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: consumers who have switched to buying lower-priced drinks since the COVID-19 outbreak, by city tier and socioeconomic group, 2022
    • Graph 2: all-natural ingredients as a motivator for consuming different non-alcoholic beverages, 2022
    • Graph 3: natural sweeteners and low/no sugar content as motivators for consuming different non-alcoholic beverages, 2022
    • Mintel predicts
  2. KEY TRENDS

    • Consumers are on the lookout for clean and healthy products
    • Graph 4: consumer spending on health and wellness products as compared to pre-COVID-19 (ie March 2020), 2021
    • Graph 5: added nutrients and added health benefits as motivators to consume non-alcoholic beverages, 2022
    • Graph 6: % launches of different non-alcoholic beverages with select claims, 2019-22
    • Price-sensitivity surges amidst inflation
    • Graph 7: top five ways in which consumers save money on food and drink, 2022
    • Novelty sparks new interest in food and drink
  3. consumer insights

    • Consumption of non-alcoholic beverages
    • Graph 8: types of non-alcoholic drinks consumed in the past six months, 2022
    • Graph 9: repertoire of non-alcoholic beverages consumed, by city tier, 2022
    • Demonstrate value in times of inflation
    • Graph 10: consumers who have switched to buying lower-priced drinks since the COVID-19 outbreak, by city tier and socioeconomic group, 2022
    • Graph 11: consumers who have bought more packaged drinks in select formats, 2022
    • Graph 12: consumers who have bought more packaged drinks in bulk/larger containers than small/individual ones, 2022
    • Graph 13: consumers who are interested to learn how to create new beverage recipes at home, by socioeconomic group, 2022
    • The rising need for clean label recipes
    • Graph 14: all-natural ingredients as a motivator for consuming different non-alcoholic beverages, 2022
    • Graph 15: all-natural ingredients as a motivator for consuming packaged juice, by socio-economic group and parental status, 2022
    • Graph 16: presence of herbal infusions as a motivator for consuming different non-alcoholic beverages, by socio-economic group, 2022
    • Interest in sugar reduction
    • Graph 17: natural sweetener and low/no sugar content as motivators for consuming different non-alcoholic beverages, 2022
    • Graph 18: low/no sugar as a motivator for consuming select non-alcoholic beverages, by socio-economic group, 2022
    • Novelty with flavours
    • Graph 19: new flavour as a motivation to consume different non-alcoholic beverages, 2022
    • Graph 20: interest in traditional and novel flavours in non-alcoholic beverages, by intention to spend more on the category, 2022
    • Graph 21: new flavour as a motivation to consume RTD tea/coffee, by type of novelty seekers, 2022
    • Graph 22: novelty seekers' awareness of and interest in trying select beverages, by type, 2022
    • Awareness of and interest in novel beverage types
    • Graph 23: awareness of and interest in different novel non-alcoholic beverages, by age, 2022
    • Graph 24: awareness of and interest in Ayurvedic drinks, 2022
    • Graph 25: awareness of and interest in protein water, by age, 2022
    • Graph 26: awareness of and interest in select novel non-alcoholic beverages, by employment and gender, 2022
  4. MARKET APPLICATIONS

    • Offer value to budget-conscious consumers
    • Motivate consumption with 'all-natural' claims
    • Graph 27: % launches in different non-alcoholic beverage sub-categories with an 'all-natural' claim, 2019-22
    • Respond to consumers' sugar concerns
    • Graph 28: % launches in different non-alcoholic beverage sub-categories with select claims, 2019-22
    • Attract consumers with novel flavours
    • Expand the reach of novel beverages
  5. APPENDIX

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