2021
0
Thailand Non-alcoholic Beverage Trends Market Report 2021
2021-03-19T12:03:56+00:00
REP062BA096_12A1_4B3A_86F3_7F5A0D8EEB89
2195
135697
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Report
en_GB
The indoor generation is seeking more health benefits from non-alcoholic beverages, on top of their basic refreshment and comfort.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Thailand Non-alcoholic Beverage Trends Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The indoor generation is seeking more health benefits from non-alcoholic beverages, on top of their basic refreshment and comfort.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. Key trends

    • Global trends and how they are playing out in Thailand
    • Graph 1: "Compared to your usual spending habits, do you expect to spend more, less or about the same in each of the following categories over the next month?", 14-17 September 2020
    • Key trends impacting non-alcoholic beverages in Thailand
    • Graph 2: sugar reduction claims in non-alcoholic beverage launches, 2016-20
    • Graph 3: non-alcoholic beverage launches, by category, 2016-20
    • Graph 4: ethical claims in non-alcoholic beverage launches, 2016-20
  3. Consumer insights

    • Shift in non-alcoholic beverage consumption choices
    • Graph 5: changes in in-home consumption of juice, hot beverages and vitamin water, January 2021
    • Graph 6: changes in in-home consumption of carbonated soft drinks, RTD tea & coffee and sport/energy drinks, January 2021
    • Graph 7: percentage of consumers drinking more vitamin water while at home compared to 2019, by financial status, January 2021
    • Graph 8: in-home consumption of various types of non-alcoholic beverages, January 2021
    • Graph 9: changes in in-home consumption of hot beverages compared to 2019, by age, January 2021
    • Graph 10: changes in in-home consumption of carbonated soft drinks compared to 2019, by age, January 2021
    • Graph 11: consumers drinking more of various types of non-alcoholic beverages out of home after COVID-19 lockdown (after June 2020), January 2021
    • Non-alcoholic beverage choices
    • Graph 12: consumers who prioritise health benefits over taste when choosing beverages, January 2021
    • Graph 13: consumers seeking new exciting flavours in beverages, by age and gender, January 2021
    • Graph 14: consumers agreeing that flavours from natural ingredients are tastier than flavours from artificial ingredients, by age and gender, January 2021
    • Graph 15: consumers who claim to choose lower-sugar food/drink variances to cut back on added sugars, by age and gender, January 2021
    • Winning value-added attributes
    • Graph 16: attributes consumers are willing to pay more for in non-alcoholic beverages, January 2021
    • Graph 17: consumers willing to pay more for beverages which contain added health benefits, by age, January 2021
    • Graph 18: consumers willing to pay more for personalised nutrition beverages, by age and monthly household income, January 2021
    • Graph 19: consumers willing to pay more for beverages with complete nutrition for a meal, by region and employment status, January 2021
    • Flavour preferences
    • Graph 20: flavour preferences in cold beverages, by age, January 2021
    • Graph 21: repertoire of cold beverage flavour types of interest, by financial status, January 2021
    • Graph 22: flavour preferences in carbonated soft drinks, by age, January 2021
    • Graph 23: flavour preferences in hot beverages, January 2021
    • Graph 24: consumers willing to pay more for beverages which offer various lower sugar solutions, by financial status, January 2021
    • Graph 25: consumers willing to pay more for beverages which offer various types of lower sugar solutions, by education level, January 2021
    • Graph 26: consumers willing to pay more for local fruit/vegetables or international-flavoured beverages, by region, January 2021
    • Influencers in non-alcoholic beverage choices
    • Graph 27: % of online purchases made for the following categories, January 2020
    • Graph 28: influences in consumers' beverage decisions, by age and gender, January 2021
    • Graph 29: preferences for beverages with 'Healthier Choice' logo, by region, January 2021
  4. Market application

    • Opportunity 1: facilitate in-home consumption
    • Graph 30: % of online purchases made for the following categories, January 2020
    • Opportunity 2: go beyond mainstream flavour experiences
    • Opportunity 3: add value with health functionality
    • Global innovations
  5. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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