2022
0
Thailand Non-alcoholic Beverage Trends Market Report 2022
2022-07-18T11:01:41+01:00
REP013A1393_CE57_4455_AFA5_7C825ABBC57F
2195
153334
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Report
en_GB
Targeting new wellness spaces, offering novel flavours and positioning to specific occasions are key strategies to motivate consumption of beverages.Rashmika Khanijou, Research Analyst…

Thailand Non-alcoholic Beverage Trends Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Targeting new wellness spaces, offering novel flavours and positioning to specific occasions are key strategies to motivate consumption of beverages.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • What consumers want and why
    • Graph 1: consumption of different types of non-alcoholic beverages in the past six months, 2022
    • Graph 2: benefits that would motivate purchase of non-alcoholic beverages, 2022
    • Graph 3: select behaviour towards flavour choice of non-alcoholic beverages, 2022
    • Opportunities
    • Competitive landscape
    • Graph 4: share of launches across beverage categories, 2019-22
    • Mintel predicts
  2. key trends

    • Demand for holistic wellbeing is driving food and drink brands into new wellness spaces
    • Graph 5: share of launches in non-alcoholic beverage categories*, by select functional claims, 2019-22
    • The desire for novel indulgence and multisensory experiences
    • The growing popularity of meal substitutions
    • Graph 6: frequency of substituting a meal with a snack or drink, by market, 2021*
    • Personalised nutrition is beginning to direct food and drink innovations
  3. consumer insights

    • Consumption of non-alcoholic beverages
    • Graph 7: consumption of different types of non-alcoholic beverages in the past six months, 2022
    • Graph 8: repertoire of non-alcoholic beverages consumed in the past six months, by living area, 2022
    • Graph 9: consumption of fermented drinks (eg kombucha), by monthly household income, 2022
    • Motivate purchases by building on health attributes
    • Graph 10: any select benefits that would motivate purchase of different non-alcoholic beverages, 2022
    • Graph 11: benefits that would motivate purchase of non-alcoholic beverages, 2022
    • Graph 12: consumers that select 'fortified vitamins/minerals', by age groups, 2022
    • Graph 13: consumers that select 'gut health' as a purchase motivator for packaged juice and bottled water, by age groups, 2022
    • Graph 14: consumers that select 'aids in weight loss' as a purchase motivator of beverage types, by gender, 2022
    • Graph 15: consumers that select 'promotes skin health' as a purchase motivator of beverage types, by gender, 2022
    • Graph 16: consumers that select 'added collagen' as a purchase motivator of non-alcoholic beverage types, by gender, 2022
    • Graph 17: consumers that select 'natural sweeteners' as a purchase motivator for select non-alcoholic beverages, by age groups, 2022
    • Graph 18: interest in select attributes in non-alcoholic beverages, by monthly household income level, 2022
    • Build on flavour attributes
    • Graph 19: select behaviours regarding flavour choice of non-alcoholic beverages, 2022
    • Graph 20: consumers who like to try new beverage flavours, by group and area, 2022
    • Graph 21: interest in select beverage flavour types, by monthly household income, 2022
    • Graph 22: interest in trying 'non-alcoholic beer', by region, 2022
    • Fulfill occasion-specific requirements
  4. market applications

    • The better-for-you opportunity: enter new wellness spaces and enhance permissibility
    • Graph 23: share of beverage launches with select claims, 2019-22
    • Graph 24: share of launches in beverage categories, by select functional claims, 2019-22
    • Graph 25: share of launches in beverage categories, by fortified vitamin/mineral claim, 2019-22
    • Graph 26: share of launches in beverage categories, by select claims, 2019-22
    • Attract adventurous consumers with multisensorial innovations
    • Graph 27: share of launches in beverage categories, by flavour component group, 2019-22
    • Offer personalised nutrition in beverages
    • Position beverages for different day-time occasions
  5. appendix

    About the report

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