2023
0
Thailand Non-alcoholic Beverage Trends Market Report 2023
2023-10-16T11:02:22+01:00
REPBEC69BCB_26FA_444D_B5A5_35F937F0F6F8
2195
167282
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Report
en_GB
Refreshment and hydration are key hygiene factors for beverages; brands can future-proof with a health value proposition, and use juice bases to go hybrid. Rashmika Khanijou, Research Analyst…

Thailand Non-alcoholic Beverage Trends Market Report 2023

£ 2,195 (Excl.Tax)

Description

Refreshment and hydration are key hygiene factors for beverages; brands can future-proof with a health value proposition, and use juice bases to go hybrid.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
  2. key trends

    • Soaring heat drives demand for refreshment
    • Demand for health & wellness drives functional beverages
    • Graph 1: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 2: health benefits consumers are interested in getting from food and drink, 2022
    • Graph 3: shift in health benefits consumers are interested in, share of respondents, 2020 vs 2022
    • Rise in eco-consciousness reshapes beverage packaging
    • Hunger for novel experiences
  3. what consumers want and why

    • Graph 4: consumption of non-alcoholic beverage types in the past six months, 2022 vs 2023
    • Graph 5: consumption of non-alcoholic beverages in the past six months, by generation, 2023
    • Graph 6: consumers who are replacing consumption of alcoholic drinks with non-alcoholic beverages, by food/drink persona, 2023
    • The winning formula for non-alcoholic beverages
    • Graph 7: agreement with select statements about non-alcoholic beverages, 2023
    • Graph 8: share of non-alcoholic beverage launches, by select claim categories, 2020-23
    • Graph 9: select behaviours regarding choice of non-alcoholic beverages, by financial situation, 2023
    • Communicate and strengthen value through flavour
    • Gain a competitive edge with hybrid drinks
    • Graph 10: awareness of and interest in hybrid drinks, by region and financial situation, 2023
    • Graph 11: plant-based drinks (eg almond milk, oat milk) as a drink of choice to mix to create a new drink, Sober Curious consumers vs total, 2023
    • Graph 12: plant-based drink (eg almond milk, oat milk) as a drink of choice to mix to create a new drink, by generation, 2023
    • Premiumise with packaging features
    • Graph 13: features in beverage packaging that consumers will be willing to pay more for, 2023
    • Graph 14: willingness to pay more for health/nutritional information on front of pack in beverage packaging, by consumers that choose beverages with health benefits that support wellness goals vs total, 2023
    • Graph 15: consumers who are actively trying to reduce food packaging waste, by generation, monthly household income, education level, 2023
    • Graph 16: select behavior by consumption repertoire of different non-alcoholic beverage types, 2023
    • Graph 17: share of 'environmentally friendly package' claims in total food/drink launches, by category, 2020-23
    • Graph 18: consumers who have started to choose non-plastic packaging options in food/drink products (eg paper trays, paper bottles), Eco-Wise consumers, 2023
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Data

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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