2021
0
Thailand Noodles and Rice Market Report 2021
2022-03-22T00:11:12+00:00
REP3385438D_5F2F_4A73_B768_629C6D9EA18F
2195
149073
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Report
en_GB
To maintain relevance amongst the young and health-conscious, better-for-you innovation is key for this high-carbohydrate, staple category.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Thailand Noodles and Rice Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

To maintain relevance amongst the young and health-conscious, better-for-you innovation is key for this high-carbohydrate, staple category.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Mintel predicts
  2. Key trends

    • Global trends and how they are playing out in Thailand
    • Graph 1: food & drink launches with functional and plus claims, % of all launches, 2016-21
    • Graph 2: top five claims, % of all food and drink launches, 2017-21
    • Key drivers
  3. consumer insight

    • Noodle and rice consumption overview
    • Graph 3: consumption of rice and noodles, by frequency, 2021
    • Graph 4: heavy and moderate consumers, by parental status, 2021
    • Graph 5: heavy consumers of noodles, by age group, 2021
    • Graph 6: heavy consumers of rice, by age group, 2021
    • Graph 7: heavy consumer consumption, by age group, 2021
    • Factors influencing noodle/rice choices
    • Graph 8: top ranked choice factors when choosing one rice or noodle product over another, 2021
    • Graph 9: top ranked choice factors when choosing one rice or noodle product over another, by age group, 2021
    • Graph 10: top factors when choosing between one noodle/rice product over another, by household's monthly income, 2021
    • Graph 11: top ranked choice factors when choosing one rice or noodle product over another, by living situation and parental status, 2021
    • Graph 12: top factors when choosing one rice or noodle product over another – any rank, by age group, 2021
    • Graph 13: gluten-free products, as a % of all product launches, 2016-20
    • Product features of interest
    • Graph 14: product features of interest in noodle/rice products, 2021
    • Graph 15: product features of interest in noodle/rice products, by parental status, 2021
    • Graph 16: types of noodles/rice that consumers are interested in buying, by gender and age, living status and parental status, 2021
    • Graph 17: product features of interest in noodle/rice products, by age and gender and age, 2021
    • Consumer behaviour and perception
    • Graph 18: consumer behaviour and perception towards noodles/rice, by age group and parental status, 2021
    • Graph 19: consumer behaviour and perception towards noodles/rice, by age group, 2021
    • Graph 20: consumer behaviour and peception towards noodles/rice, by age group, 2021
    • Graph 21: consumer behaviour and perception towards noodles/rice, by household's monthly income, 2021
    • Graph 22: consumer behaviour and perception towards noodles/rice, by age group, 2021
  4. market application

    • Opportunity 1: double down on health
    • Opportunity 2: innovate with novel, low-carb, base ingredients
    • Opportunity 3: convenience
  5. Appendix

    About the report

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    Thai Consumer Sample Report Cover

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