2023
0
India Nutraceuticals: Vitamins, Minerals and Supplements Market Report 2023
2023-12-01T10:01:52+00:00
REPCC4AA225_653C_4230_8C5A_2DC6D5B739CB
2195
168698
[{"name":"Vitamins, Minerals and Supplements","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/vitamins-minerals-supplements"}]
Report
en_GB
Boost usage of VMS by positioning products that support healthy ageing and mental wellbeing. Offer enhanced/easy absorption to showcase efficacy.Anamika Banerji, Research Analyst - Food and Drink, India…

India Nutraceuticals: Vitamins, Minerals and Supplements Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Boost usage of VMS by positioning products that support healthy ageing and mental wellbeing. Offer enhanced/easy absorption to showcase efficacy.

Anamika Banerji, Research Analyst – Food and Drink, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
  2. KEY TRENDS AND MARKET FACTORS

    • Innovation activity in the VMS space
    • Graph 1: new product launches in the VMS category, 2018-23
    • Graph 2: % of VMS launches, by launch type, 2021-23
    • Graph 3: % of VMS launches with different functional claims, 2021-23
    • Graph 4: % of VMS launches with different functional claims, 2021-23
    • Graph 5: % of VMS launches with select claims related to naturalness and eliminations of nasties, 2018-23
    • Graph 6: % of VMS launches in different formats, 2018-23
    • Graph 7: % of VMS launches that are unflavoured, 2018-23
    • Graph 8: % of VMS launches in different flavours, 2018-23
    • Emotional wellbeing comes under the spotlight
    • Mintel Trend: Age Reframed
    • Graph 9: VMS launches with healthy ageing* positioning in the last five years, 2018-23**
    • Graph 10: % of share of VMS launches with healthy ageing* positioning, by market, 2018-23
  3. WHAT CONSUMERS WANT AND WHY

    • Graph 11: consumption of VMS, 2022 vs 2023
    • Graph 12: agreement with select statements about supplements, 2023
    • Graph 13: VMS launches, 2018-23
    • Graph 14: agreement with the statement "I intend to spend more on vitamin, mineral and/or supplement products in the next one year", 2023
    • Graph 15: agreement with the statement "I intend to spend more in vitamin, mineral and/or supplement products in the next one year", 2023
    • Graph 16: select reasons for consuming VMS, 2023
    • VMS for healthy ageing
    • Graph 17: reasons for consuming vitamins, minerals and/or health supplements in the last six months, 2023
    • Graph 18: 'to prevent future health issues' as a reason for consuming vitamins, minerals and/or health supplements, by age, 2023
    • Graph 19: 'to delay ageing' as a reason for consuming vitamins, minerals and/or health supplements, by age, 2023
    • Graph 20: agreement with select statements about VMS, by consumers with select reasons for consuming VMS, 2023
    • Graph 21: consumption of VMS, by consumers with select reasons for consuming VMS, 2023
    • Graph 22: health benefits of interest in health supplements, 2023
    • Graph 23: agreement with the statement "Supplements that help to protect the health of vital organs (eg the liver and kidneys) appeal to me", 2023
    • Health goals of consumers
    • Graph 24: health benefits of interest in health supplements, 2023
    • Graph 25: % launches of VMS featuring energy and beauty benefits, 2020-23
    • Graph 26: select health benefits of interest in health supplements, by generation, 2023
    • Graph 27: interest in eye health benefit from supplements, by generation, 2023
    • Graph 28: reasons for consuming health supplements in the last six months, 2023
    • Graph 29: select health benefits of interest in health supplements, by age, 2023
    • Graph 30: % share of VMS launches with stress & sleep claim, by market, 2022-23
    • Graph 31: % launches of VMS with stress and sleep claim, 2018-23
    • Graph 32: top three ingredients of interest in VMS, 2022
    • Graph 33: % share of VMS launches offering stress and sleep claim with ashwagandha as an ingredient, 2018-23
    • Emerging areas of interest
    • Graph 34: 'aid in weight loss' as a health benefit of interest in supplements, by reason of consuming VMS, 2023
    • Graph 35: 'aid in weight loss' as a health benefit of interest in health supplements, by city tier, 2023
    • Graph 36: % launches with select ingredients in VMS launches featuring the slimming claim, 2022-23
    • Graph 37: % of VMS launches featuring the slimming claim, 2018-23
    • Graph 38: % share of VMS launches featuring the sliming claim, by market, 2022-23
    • Graph 39: 'improve brain cognition/performance' as a health benefit of interest in health supplements, 2023
    • Graph 40: 'improve cardiovascular health' as a health benefit of interest in health supplements, 2023
    • How consumers choose VMS products
    • Graph 41: agreement with the statement "It is difficult to understand the differences between supplements offering similar health benefits", 2023
    • Graph 42: features that would encourage consumers to choose one product over another, 2023
    • Graph 43: features that would encourage consumers to choose one product over another, 2023
    • Graph 44: features that would encourage consumers to choose one product over another, 2023
    • Graph 45: features that would encourage consumers to choose one product over another, 2023
    • Potential to personalise VMS
    • Graph 46: agreement with select statements about VMS, 2023
    • Graph 47: willingness to pay more for personalised supplements, 2023
    • Graph 48: agreement with select statements about VMS, 2023
    • Positioning VMS for different wellness segments
    • Graph 49: usage of VMS, by wellness segments, 2023
    • Graph 50: agreement with select statements about VMS, by wellness segments, 2023
  4. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

    Below is a sample report, understand what you are buying.

    Click to show report
    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch