2022
0
India Nutraceuticals: Vitamins, Minerals and Supplements Market Report 2022
2023-01-11T17:41:13+00:00
REP0F0163E6_31A6_4CC1_A1AB_A039A9554205
2195
159326
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Report
en_GB
Post-pandemic interest in preventive health drives the need for holistic wellbeing. Plant-based claims can help create differentiation and deliver naturalness. Anamika Banerji, Research Analyst - Food and Drink, India…

India Nutraceuticals: Vitamins, Minerals and Supplements Market Report 2022

£ 2,195 (Excl.Tax)

Description

Post-pandemic interest in preventive health drives the need for holistic wellbeing. Plant-based claims can help create differentiation and deliver naturalness.

Anamika Banerji, Research Analyst – Food and Drink, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: daily and occasional consumption of VMS, by gender and employment, 2022
    • Graph 2: top-three health benefits that consumers are interested in seeking from VMS products, 2022
    • Graph 3: top-three ingredients of interest in VMS, 2022
  2. KEY TRENDS

    • Graph 4: awareness of the term ‘nutraceuticals’, 2022
    • Post-pandemic health and wellness take centre stage
    • Graph 5: consumer spending on health and wellness products as compared to pre-COVID-19 (ie March 2020), 2021
    • Graph 6: health benefits that consumers would like to gain from their diet, 2022
    • Graph 7: % of VMS launches with top-five functional claims, 2021-22
    • Consumers value quality and transparency
    • Graph 8: % of VMS launches with select claims, 2019-22
    • Value assumes greater importance in an inflationary environment
    • Graph 9: value indicators in food and drink products, 2022
  3. what consumers want and why

    • Graph 10: frequency of VMS consumption in the last six months, 2022
    • Graph 11: agreement with select statements about VMS, 2022
    • Health benefits and claims of interest in VMS
    • Graph 12: top three health benefits that consumers are interested in seeking from VMS products, 2022
    • Graph 13: % share of functional benefits among VMS launches, 2021-22
    • Graph 14: beauty benefit as one of the top-three health benefits of interest in VMS products, 2022
    • Graph 15: emotional wellbeing as one of the top-three health benefits of interest in VMS products, 2022
    • Graph 16: % of VMS launches with select health/functional claims, 2017-22
    • Graph 17: top-three claims that consumers are interested to see in VMS products, 2022
    • Graph 18: % of VMS launches with select claims, 2017-22
    • Graph 19: VMS launches with ‘plant-based’ in the product description in the last five years, 2017-22*
    • Graph 20: top three ingredients of interest in VMS, 2022
    • Graph 21: % of herbal/botanical VMS launches with select ingredients, 2019-22
    • Graph 22: select top three ingredients of interest in VMS, 2022
    • Elevate interest in VMS through flavour and format innovations
    • Graph 23: formats of interest in VMS, 2022
    • Graph 24: % of VMS launches in different formats, 2021-22
    • Graph 25: interest in VMS as an accompaniment to food, 2022
    • Graph 26: % of VMS launches with different flavours, 2021-22
    • Graph 27: flavours of interest in VMS, 2022
    • Graph 28: flavours of interest in VMS, by preferred format, 2022
    • Opportunities to position VMS for working women and men
    • Graph 29: daily and occasional consumption of VMS, by gender and employment, 2022
    • Graph 30: agreement that current eating habits need an improvement for to lead a healthy life, 2022
    • Graph 31: agreement with the statement “I mostly consume vitamins, minerals and/or supplements for treatment of health issues”, 2022
    • Graph 32: health related issues currently experienced by working women, 2022
    • Graph 33: agreement with the statement “I mostly consume vitamins, minerals and/or supplements to prevent health issues”, 2022
    • Graph 34: health benefits that working women are interested in obtaining from VMS products, 2022
    • Graph 35: % of VMS launches in the chew/gummy format, 2021-22
    • Graph 36: formats of interest in VMS, 2022
    • Graph 37: select features of interest in VMS, by age of working women, 2022
    • Graph 38: opinion about eating habits and need for VMS, by gender and employment, 2022
    • Graph 39: select health benefits that consumers are interested to seek from VMS, by gender and employment, 2022
  4. APPENDIX

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