2022
0
China Nutrition for Pregnancy Market Report 2022
2023-01-17T03:02:50+00:00
OX1101447
3695
159531
[{"name":"Nutrition","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthy-eating-nutrition"}]
Report
en_GB
“Maternal nutrition companies must focus more on the health demands of women with plans to have more children, as well as address different ailments that may occur at specific times…

China Nutrition for Pregnancy Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Maternal nutrition companies must focus more on the health demands of women with plans to have more children, as well as address different ailments that may occur at specific times during preconception, pregnancy, and postnatal. Offering support on stress relief for women who wish to conceive in light of fears surrounding COVID-19, and calling out “by-stage” nutrition product portfolios, will be key considerations.”
Catherine Liu, Senior Research Analyst

This Report looks at the following areas:

  • Market factors influencing the pregnancy/postnatal nutrition market
  • Marketing strategies and new product trends (China & globally)
  • Dietary habits and health topics of focus
  • Information channels to learn about pregnancy/postnatal nutrition
  • Usage satisfaction and future interest in trying nutrition products
  • Drivers to use nutrition products
  • Concerns about pregnancy/postnatal milk powder

Table of Contents

  1. Overview

      • Key issues covered in this Report
      • Executive Summary

          • The market
            • Companies and brands
              • China perspective
                • Global perspective
                  • The consumer
                    • Noticeable awareness of eating a diet with diversified high protein sources
                      • Figure 1: Dietary habits, China, 2022
                    • Health focus is distinct before, during and after pregnancy
                      • Figure 2: Health topics, China, 2022
                    • Professionals and first-hand searches win over word of mouth from others
                      • Figure 3: Information source, China, 2022
                    • Single-letter vitamins and minerals and food for special nutritional purposes winning in terms of future interest in trying
                      • Figure 4: Usage of nutrition products, China, 2022
                    • Dietitian’s advice on adjusting poor eating habits is the most encouraging to drive the purchase of nutrition products
                      • Figure 5: Drivers to use nutrition products, China, 2022
                    • Several concerns about pregnancy/postnatal milk powder show neck-to-neck importance
                      • Figure 6: Concerns about pregnancy/postnatal milk powder, China, 2022
                    • What we think
                    • Issues and Insights

                      • Make food for special nutritional purposes more appealing with “by-stage” portfolios
                        • The facts
                          • The implications
                            • Figure 7: NutraCare PregmaPlus+ Stage 1 & 2 Maternity Soluble Supplements, Australia, 2019
                          • Plant-based claims have the potential to connect with knowledgeable women
                            • The facts
                              • The implications
                                • Figure 8: Examples of plant-based maternal food products, Global and China, 2022
                                • Figure 9: Amecke Multifruit Juice + Folic Acid, Germany, 2021
                              • Building a trusted resource on mental health to support mothers-to-be
                                • The facts
                                  • The implications
                                    • Figure 10: Motherhood Understood, 2022
                                • Market Factors

                                  • Population of new births continues to fall, while second children increase
                                    • Figure 11: New births (million) and birth rate (%), China, 2011-21
                                  • Age of first childbearing is being delayed
                                    • Figure 12: Proportion of 1st birth among women at childbearing ages, by age of mother, China, 2017-2020
                                    • Figure 13: Prediction of female mean age of childbearing (years), China, 2025-40
                                  • New COVID-19 easing measures may mean more stress for pregnant women
                                  • Marketing Activities

                                    • Offering trial sets of pregnant and postnatal formula milk
                                      • Figure 14: Beingmate Ai Jia pregnant and postnatal women formula milk, China, 2022
                                    • Diversifying product portfolio under “the first 1,000 days” concept
                                      • Figure 15: Bayer’s Elevit infant supplements, China, 2022
                                    • Being an advocate to spread awareness of mental health
                                      • Figure 16: Maltesers maternal mental health awareness campaign, UK, 2022
                                  • New Product Trends

                                    • Overview of launch activities
                                      • China perspective
                                        • Figure 17: Share of food, drink, and supplements with maternal claim, China, 2017-22
                                        • Figure 18: Examples of maternal milk powder with varieties of special milk sources, China, 2020-22
                                        • Figure 19: Ban Shan Nong 30 days postnatal confinement meal subscription, China, 2022
                                        • Figure 20: Share of probiotic claim used in the four types of specialised nutrition segments, China, 2017-22
                                      • Global perspective
                                        • Figure 21: Share of food, drink, and supplements with maternal claim, globally, 2017-22
                                        • Figure 22: Top categories among food, drink, and supplement launches that feature maternal claim, Global, 2017-22
                                        • Figure 23: Share and growth rate of top 15 diet and nutrition-related claims* used in food, drink and supplement launches that feature maternal claim, Global, 2019-22
                                      • Innovation spotlights
                                        • Facilitating health with “stage-specific” formulas
                                          • Figure 24: P&G Health’s Femibion stage 1, 2, 3 dietary supplements, Brazil, 2022
                                        • Addressing pregnancy mental health with Western and Chinese ingredients
                                          • Figure 25: Examples of maternal nutrition products targeting mental health, overseas, 2021
                                        • Supporting exercise during pregnancy
                                          • Figure 26: Bumped Up All Natural Pre-Workout Dietary Supplements, US, 2021
                                      • Dietary Habits

                                        • Noticeable awareness of the need to consume diverse protein sources
                                          • Figure 27: Dietary habits, China, 2022
                                          • Figure 28: Eating more meat – important but I haven’t done enough, by children in household under 18, China, 2022
                                        • Young women think they need to increase dairy consumption
                                          • Figure 29: Eating/drinking more dairy products (a) – important but I haven’t done enough, by age, China, 2022
                                        • Knowledgeable consumers have higher perceived importance of having various plant-based foods
                                          • Figure 30: Selected dietary habits – important and I have been doing it regularly, China, 2022
                                      • Health Topics

                                        • Health focus is distinct across different maternal stages
                                          • Figure 31: Health topics, China, 2022
                                        • More focus on fatigue relief and sleep improvement during the “fourth trimester”
                                          • Figure 32: Selected health topics of focus during postnatal stage, by age of youngest child, China, 2022
                                        • Women with plans to have more children are most keen on prenatal stress/mood relief
                                          • Figure 33: Health topics of focus before pregnancy, by consumers’ plan to have more children, China, 2022
                                      • Information Source

                                        • Professionals and first-hand searches win over word-of-mouth from others
                                          • Figure 34: Information source, China, 2022
                                        • Women with plans to have more children are very proactive in learning
                                          • Figure 35: Repertoire analysis on information source, China, 2022
                                        • Women in first and third trimesters are more likely to seek out nutritional advice from maternity matrons
                                          • Figure 36: Information source – maternity matron/staff at postnatal care centre, by pregnancy stages, China, 2022
                                      • Usage of Nutrition Products

                                        • Multivitamin and mineral supplements and traditional Chinese nourishing supplements are attractive products
                                          • Figure 37: Usage of nutrition products, China, 2022
                                        • Women in “fourth trimester” have higher usage satisfaction of milk powder and multivitamin and mineral supplements
                                          • Figure 38: Usage of selected nutrition products – have eaten and are interested in having again, by age of youngest child, China, 2022
                                        • Women in every stage of pregnancy show strong demand for nutrition products for special purposes
                                          • Figure 39: Usage of food for special nutritional purpose for pregnancy/nursing mums – have eaten and are interested in having again, by children in household under 18, China, 2022
                                          • Figure 40: Usage of food for special nutritional purpose for pregnancy/nursing mums – have not eaten but are interested in trying, by children in household under 18, China, 2022
                                        • Younger women show higher interest in trying traditional Chinese nourishing supplements
                                          • Figure 41: Usage and future interest in using traditional Chinese nourishing supplements (a), by age, China, 2022
                                      • Drivers to Use Nutrition Products

                                        • Professional advice, improving physique and making up dietary shortfalls are top drivers
                                          • Figure 42: Drivers to use nutrition products, China, 2022
                                        • Dietitian’s advice on adjusting poor eating habits before pregnancy is most differentiating
                                          • Figure 43: TURF analysis – drivers to use nutrition products, China, 2022
                                          • Figure 44: Pregnancy nutrition management service by United Family Healthcare, China, 2022
                                        • Women in “fourth trimester” attracted to DNA testing
                                          • Figure 45: Drivers to use nutrition products – DNA tests suggesting risks of inadequate nutrient absorption, by age of youngest child, China, 2022
                                      • Concerns about Pregnancy/Postnatal Milk Powder

                                        • Several concerns show neck-to-neck importance
                                          • Figure 46: Concerns about pregnancy/postnatal milk powder, China, 2022
                                        • Taste, additives, and mixing issues are major barriers impacting repurchase
                                          • Figure 47: Selected concerns about pregnancy/postnatal milk powder, by different consumer groups who won’t eat pregnancy/postnatal milk powder, China, 2022
                                        • Better taste, guarantee of effectiveness and convenient to carry add value to premiumisation
                                          • Figure 48: Selected concerns about pregnancy/postnatal milk powder, by consumer classification, China, 2022
                                      • Appendix – Methodology and Abbreviations

                                        • Methodology
                                          • Abbreviations

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