2022
0
China On-premise Alcoholic Trends Market Report 2022
2022-07-29T04:07:32+01:00
OX1104907
3695
153738
[{"name":"Consumer and Market Trends","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-market-trends"},{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
“Taking a sip represents a lifestyle. Hanging out with friends or attending in-store events, many consumers view on-premise alcoholic drinks as indispensable. Mocktails are considered as solutions to health issues…

China On-premise Alcoholic Trends Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Taking a sip represents a lifestyle. Hanging out with friends or attending in-store events, many consumers view on-premise alcoholic drinks as indispensable. Mocktails are considered as solutions to health issues caused by alcohol overconsumption. Meanwhile, the total experience can be elevated by a comprehensive Consumer Journey to accelerate the post-pandemic recovery of on-premise consumption. Though still niche, workshops, tasting, or brand events, can be value-added services and increase business performance in the long run.”
– Bernie Gao, Research Analyst

Key issues covered in this Report

  • Critical business models of on-premise alcoholic drinks consumption venues
  • Product innovation of on-premise alcoholic drinks
  • Cases of brands crossing the category to on-premise drinks
  • Consumers’ interest in in-store activities
  • Consumers’ attitudes towards on-premise alcoholic drinks and venues

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Definition
          • Executive Summary

              • The market
                • Regulations related to the on-premise alcoholic drinks business
                  • Varied operation models for on-premise alcoholic drinks retailors
                    • Foods and alcoholic drinks pairing have been favoured increasingly
                      • COVID-19 impact
                        • Key players
                          • KOR Super Lounge exists in its own unique category
                            • ‘Road Bar’ can be an extended channel for on-premise alcoholic business
                              • Cocktails designed for take-away or delivery
                                • The consumer
                                  • Beer dominates the on-premise alcoholic drinks consumption
                                    • Figure 1: Consumption change in the past 12 months, China, 2022
                                    • Figure 2: Consumption trend in the next 12 months – ‘Will drink more’, China, 2022
                                  • Entertainment venues have been the main alcohol consumption channel in foodservice
                                    • Figure 3: Consumption channels, China, 2022
                                  • Product variety attracts consumers to a large extent
                                    • Figure 4: Venue choice factors, China, 2022
                                  • Festival events are the most common in-store activities at on-premise alcoholic venues
                                    • Figure 5: Elevated in-store experience, China, 2022
                                  • Sensory experience delights the drinking process
                                    • Figure 6: Innovation directions, China, 2022
                                  • Consumers are cautious about alcohol intake over sugar intake
                                    • Figure 7: Attitudes toward health issues on alcoholic drinks, by age, China, 2022
                                  • What we think
                                  • Issues and Insights

                                    • Non-alcoholic drinks are an emerging sub-category to the menus
                                      • Figure 8: Examples of retailers providing the non-alcoholic drinks, China, 2022
                                      • Figure 9: Examples of non-alcoholic packaged drinks, China & Japan, 2022
                                    • The total experience concept can accelerate offline recovery in the post-pandemic era
                                      • Figure 10: Pictures of retail space and welcome drink at glory, China, 2021
                                      • Figure 11: The bartenders of 12-Bar BLUES, China, 2021
                                      • Figure 12: Pictures of retail space of 12-Bar BLUES, China, 2021
                                      • Figure 13: Pictures of products at 12-Bar BLUES, China, 2022
                                    • Leverage upper-scaled in-store activities to recruit more drinkers
                                      • Figure 14: Pictures of poster and empirical special drinks at Speak low, China, 2021
                                      • Figure 15: Suntory whisky tasting events, China, 2021
                                  • Market Factors

                                    • Non-alcoholic drinks might address the health issues caused by excess alcohol consumption
                                      • Shenzhen local regulation for alcoholic drinks’ labelling and signage posting
                                        • Figure 16: The sample of the signage that required to be posted by Shenzhen government, China, 2021
                                      • Chained on-premise alcohol brands offer consistent products and in-store activities
                                        • Figure 17: Examples of exclusive drinks and experiences in chained bars, China, 2022
                                      • Brands with multiple branches show various characteristics
                                        • Three bars on the ‘Asia’s 50 Best Bars’ list are operated by the SG Group
                                          • Figure 18: Pictures of Sober Company, China, 2022
                                          • Figure 19: Pictures of Speak Low, China, 2022
                                        • Secret speakeasy, finding the entrance is part of the experience
                                          • Figure 20: Pictures of the entrance of FLASK, China, 2022
                                          • Figure 21: Pictures of on-premise cocktails at FLASK, China, 2022
                                          • Figure 22: Pictures of THE BUNKER by FLASK, China, 2022
                                          • Figure 23: Pictures of Botanist, China, 2022
                                        • Foods and alcoholic drinks pairing have been favoured increasingly
                                          • Figure 24: Examples of dishes in the bistro, China, 2022
                                        • Foodservices extend their business scope to serve on-premise alcoholic drinks
                                          • Figure 25: Examples of cross-over foodservice brands, China, 2022
                                        • COVID-19 impact
                                        • Marketing Activities

                                          • Undefined retail space – a restaurant, a bar, or a nightclub?
                                            • Figure 26: Pictures of the products at KOR Shanghai, China, 2022
                                            • Figure 27: Pictures of the retail space at KOR Shanghai, China, 2022
                                          • Drinking alongside the road has been the new trend
                                            • Figure 28: Pictures of 624 Changle Road Shop, China, 2022
                                          • Lounges in the hotels not only serve the hotel guests
                                            • Figure 29: Pictures of Waldorf Xiamen, China, 2022
                                            • Figure 30: Pictures of Fairmont Wuhan, China, 2022
                                          • Bars on wheels
                                            • Figure 31: Pictures of road bars, China and UK, 2022
                                          • CPG brands utilise physical stores to reach more audiences
                                            • Figure 32: Examples of physical outlets operated by CPG brands, China, 2020
                                          • Self-formulated cocktails by consumers
                                            • Figure 33: Pictures of the retail space of Depot, China, 2022
                                            • Figure 34: Pictures of the consumer journey at DEPOT, China, 2022
                                          • On-the-go cocktails
                                            • Figure 35: Pictures of the retail space and products of Tonic, China, 2021-22
                                            • Figure 36: Pictures of the delivery package of cocktails from Key West, China, 2022
                                        • New Product Trends

                                          • Craft beers brands continuously launch new products featured with fruits
                                            • Figure 37: Examples of Taihu products featured fruits, China, 2022
                                            • Figure 38: Examples of craft beers involved with fresh fruits, China, 2022
                                          • Alcohol mixed with coffee and tea drinks
                                            • Figure 39: Pictures of Heytea cross-over Hope & Sesame, China, 2021
                                            • Figure 40: Pictures of NO COFFEE cross-over ABSOLUT special drinks, China, 2022
                                            • Figure 41: Pictures of store decoration of NO COFFEE & ABSOLUT co-branded activity, China, 2022
                                          • On-premise alcoholic brands launch packaged products
                                            • Figure 42: Pictures of E.P.I.C store and the canned cocktail products, China, 2022
                                            • Figure 43: Pictures of SANYOU store and the canned cocktail products, China, 2022
                                        • Consumption Change

                                          • Beer is the most penetrated alcohol in foodservice
                                            • Figure 44: Consumption change in the past 12 months, China, 2022
                                            • Figure 45: Consumption trend in the next 12 months – ‘Will drink more’, China, 2022
                                            • Figure 46: Consumption change in the past 12 months – ‘Drunk more’, by selected consumption channels, China, 2022
                                          • Cocktails will get more fans aged 25-39 for both gender
                                            • Figure 47: Consumption change in the past 12 months – Selected items, by gender and age, China, 2022
                                            • Figure 48: Food and drink consumption behaviours – Selected items, by age, China, 2022
                                          • Foreign enterprises employees and high household income earners prefer drinking alcohol in pure
                                            • Figure 49: Consumption change in the past 12 months – ‘Drunk more’ of selected items, by household income, China, 2022
                                            • Figure 50: Consumption change in the past 12 months – ‘Drunk more’ of selected items, by company type, China, 2022
                                        • Consumption Channels

                                          • Entertainment venues have been the main alcohol consumption channel in foodservice
                                            • Figure 51: Consumption channels, China, 2022
                                          • Younger generations value the pleasure experience attached to drinking alcohol
                                            • Figure 52: Consumption channels – Selected items, by generation, China, 2022
                                        • Venue Choice Factors

                                          • The product variety is the primary factor in attracting consumers
                                            • Figure 53: Venue choice factors, China, 2022
                                            • Figure 54: Repertoire analysis of venue choice factors, China, 2022
                                            • Figure 55: Consumption trend for the next 12 months – ‘Will drink more’, by venue choice factor ‘paring food’, China, 2022
                                            • Figure 56: Example of snack provided to pair with alcoholic drinks, China, 2022
                                          • Gender differences in choosing a venue for its products or services
                                            • Figure 57: Venue choice factors – Selected factors, by gender and age, China, 2022
                                            • Figure 58: Venue choice factors – Selected factors, by gender and age, China, 2022
                                          • Well educated high household income earners value the total experience
                                            • Figure 59: Venue choice factors – Selected factors, by household income level, China, 2022
                                            • Figure 60: Venue choice factors – Selected factors, by education, China, 2022
                                        • Elevated In-store Experience

                                          • Festival events can be business opportunities to drive sales performance
                                            • Figure 61: Elevated in-store experience, China, 2022
                                            • Figure 62: Elevated in-store experience – Selected items, by age, China, 2022
                                          • Workshops or tastings are attractive to high household income earners
                                            • Figure 63: Elevated in-store experience – ‘Haven’t attended but interested’, by consumption change ‘Have drunk more’, China, 2022
                                            • Figure 64: Elevated in-store experience – Selected activities, by household income levels, China, 2022
                                          • Foreign enterprises employees actively attend in-store activities
                                            • Figure 65: Elevated in-store experience – ‘Have attended and would like to attend again’, by company type, China, 2022
                                        • Innovation Directions

                                          • Flavour-oriented while focusing on holistic sensory experience
                                            • Figure 66: Innovation directions, China, 2022
                                            • Figure 67: Example of the innovated garnish of alcoholic drinks, China, 2022
                                          • Consumers show the updating focus on the ABV of alcoholic drinks
                                            • Figure 68: Innovation directions – ‘Alcohol by volume’, by gender and age, China, 2022
                                            • Figure 69: Innovation directions – ‘Alcohol by volume’, by household income and city tiers, China, 2022
                                            • Figure 70: Example of the drink menu with ABV information, China, 2022
                                          • Straight-forward or storytelling?
                                            • Figure 71: Innovation directions – Selected items, by generation, China, 2022
                                            • Figure 72: Examples of alcoholic drinks menu, China, 2022
                                        • Attitudes toward On-premise Alcoholic Drinks and Venue

                                          • Varied on-premise alcoholic drinks consumption purposes
                                            • Figure 73: Attitudes toward on-premise alcohol consumption venue, China, 2022
                                            • Figure 74: Attitudes toward on-premise alcohol consumption venue – ‘Alcoholic drinks are more important than the services and the vibes of the store’, by age, China, 2022
                                            • Figure 75: Attitudes toward on-premise alcoholic drinks – ‘On-premise alcoholic drinks are suitable for social activities’, by generation, China, 2022
                                            • Figure 76: Attitudes toward On-premise Alcoholic drinks ‘On-premise alcoholic drinks are suitable for social activities’, by city tiers and regions, China, 2022
                                          • Consumers are cautious about alcohol intake over sugar intake
                                            • Figure 77: Attitudes toward health issues on alcoholic drinks, by age, China, 2022
                                            • Figure 78: Attitudes toward ABV of alcoholic drinks, by gender and age, China, 2022
                                          • Non-alcoholic drinks can be promoted under health consciousness
                                            • Figure 79: Attitudes toward non-alcoholic drinks, China, 2022
                                            • Figure 80: Attitudes toward non-alcoholic drinks – ‘The foodservice or entertainment venues (a) which provide non-alcoholic drinks (b) are more attractive’, by gender and age, China, 2022
                                            • Figure 81: Attitudes toward non-alcoholic drinks – ‘The foodservice or entertainment venues (a) which provide non-alcoholic drinks (b) are more attractive’, by company type, China, 2022
                                        • Food Persona

                                          • Who are they?
                                              • Figure 82: Food persona, 2022
                                              • Figure 83: Food persona, by generation, 2022
                                            • Customised recipes can be attractive to Critical Shoppers
                                              • Figure 84: Innovation directions, by food persona, China, 2022
                                          • Appendix – Methodology and Abbreviations

                                            • Methodology
                                              • Abbreviations

                                              About the report

                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                              Market

                                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                              Consumer

                                              Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                              Brand/Company

                                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                              Data

                                              Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                              *databooks not available with UK B2B Industry reports.

                                              Below is a sample report, understand what you are buying.

                                              Click to show report
                                              2024 Sample Consumer Cover

                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                              Trusted by companies. Big and small.

                                              Want to speak to us directly?

                                              Contact us with your enquiry and our expert global team can help.

                                              Get in touch