2024
0
China On-premise Tea and Dairy Drink Market Report 2024
2024-04-29T13:04:38+01:00
REPBBB43B6C_8C89_48E4_81CE_B28D76B40AF2
3695
172713
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Report
en_GB
The leading brands in the on-premise tea and dairy drink market have sized up, and a competitive landscape made up of one superpower challenged by multiple great powers is taking…

China On-premise Tea and Dairy Drink Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

The leading brands in the on-premise tea and dairy drink market have sized up, and a competitive landscape made up of one superpower challenged by multiple great powers is taking shape. The rise of segments such as 'light tea', yogurt drinks and coconut drinks has added to the boom, but also intensified competition.

Bernie Gao, Analyst, China Insights

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The market
    • Companies and brands
    • The consumer
    • Graph 1: on-premise tea and dairy drink consumption trends, 2024
    • Graph 2: price range, 2023 and 2024
    • Graph 3: consumption occasions, 2024
    • Graph 4: preferred tea base, 2024
    • Graph 5: product innovation, 2024
    • Graph 6: co-branding interest, 2023 and 2024
    • Issues and insights
    • What we think
  2. The market

    • Market size and forecast
    • Market factors
  3. Companies and brands

    • Market share
    • Marketing activities
    • New product trends
  4. The consumer

    • Consumption trends
    • Graph 7: on-premise tea and dairy drink consumption trends, 2024
    • Graph 8: consumption trends – coconut-based drinks (e), by city tier, 2024
    • Graph 9: consumption trends – yogurt (d), by city tier, 2024
    • Graph 10: on-premise tea and dairy drinks segments by market penetration – "have bought more", by gender, 2024
    • Graph 11: on-premise tea and dairy drinks – "have bought more", by monthly household income, 2024
    • Graph 12: tea drink consumption frequency, ranked by proportion of moderate drinkers, 2024
    • Graph 13: tea drink consumption frequency, 2024
    • Price ranges
    • Graph 14: price range, 2023 and 2024
    • Graph 15: price range, by city tier, 2024
    • Graph 16: product innovation, by select price ranges, 2024
    • Consumption occasions
    • Graph 17: consumption occasions, 2024
    • Graph 18: select consumption occasions, by consumers who spend more in select segments, 2024
    • Graph 19: select consumption occasions, by gender and age, 2024
    • Product innovation
    • Graph 20: preferred tea base, 2024
    • Graph 21: interest in ingredients, 2024
    • Graph 22: interest in ingredients, by consumers who spent more in select categories, 2024
    • Graph 23: product innovation, 2024
    • Graph 24: select product innovations, by gender and age, 2024
    • Graph 25: product innovations, by city tier, 2024
    • Interest in co-branding
    • Graph 26: co-branding interest, 2023 and 2024
    • Graph 27: co-branding interest, by city tier, 2024
    • Graph 28: co-branding interest, by select price ranges, 2024
    • Consumer segmentation
    • Graph 29: consumer segmentation, 2024
    • Graph 30: select consumption occasions, by consumer segment, 2024
    • Graph 31: product innovations, by consumer segment, 2024
    • Graph 32: co-branding interest, by consumer segment, 2024
  5. Issues and insights

    • Amid the trend for diverse ingredients, redefine the on-premise tea and dairy drink category to transcend traditional boundaries
    • Starting with sports occasions, incorporate on-premise tea and dairy drinks into consumers' active lifestyles
    • Reinterpret local culture: blend multiple elements horizontally or drill down vertically into local specialities
  6. Appendix – market size and forecast, research methodology and abbreviations

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