2022
0
Ireland Online and Mobile Retailing Market Report 2022
2022-04-22T04:03:27+01:00
OX1099733
1495
150688
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Report
en_GB
“COVID-19 has been a huge driving factor for boosting the online retail market. Consumers of all ages and backgrounds are growing increasingly more confident using online platforms to purchase products.

Ireland Online and Mobile Retailing Market Report 2022

£ 1,495 (Excl.Tax)

Report Summary

“COVID-19 has been a huge driving factor for boosting the online retail market. Consumers of all ages and backgrounds are growing increasingly more confident using online platforms to purchase products. Online retailing may experience a dip in sales as consumers cut back on essential spending with the possibility of entering a recession; however, sales will bounce back as consumers are financially able.”

– Natalie Magill, Market Research Analyst

This report covers the following issues:

  • The impact of COVID-19 on consumer behaviour with online and mobile retailing
  • The continued growth of online shopping
  • Eco and ethical issues affecting consumer attitudes to online and mobile retailing
  • Opportunities for shopping from home
  • The impact that Brexit and the conflict in Ukraine will have on pricing.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: Market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • COVID-19’s impact on online and mobile retailing
                  • Figure 1: Expected impact of COVID-19 on online retailing, short, medium and long term, March 2022
                • Cost pressures and end of restrictions see 2022 sales take a hit
                  • Figure 2: Estimated online and mobile retail expenditure, IoI, NI and RoI, 2017-22
                  • Figure 3: Indexed estimated online and mobile retail expenditure, IoI, NI and RoI, 2017-22
                • Prices rise across the Irish market due to Brexit
                  • Figure 4: Consumers agreeing/disagreeing to the statement “Brexit has made it more expensive to buy goods online from RoI/EU/UK/NI retailers”, NI and RoI, 2021
                • Online shopping is favoured in the Irish market
                  • Figure 5: Consumers agreeing with the statements “I am shopping more online” and “I am using click-and-collect more”, IoI, 2020-22
                • At-home purchasing remains high
                  • Figure 6: Netted online purchases in the last three months, by location, NI and RoI, January 2021 vs December 2021
                • Innovations
                  • The consumer
                    • Most consumers prefer home delivery
                      • Figure 7: Consumer delivery preferences for online purchases, NI and RoI, 2021
                    • Clothing, footwear and accessories are most popular
                      • Figure 8: Consumers’ online purchase behaviours, NI and RoI, 2021
                    • Younger consumers shopping more frequently via smartphone
                      • Figure 9: Consumers who used smartphones to make a purchase at home and on the go in the last three months, by age demographic, NI and RoI, 2021
                    • Consumers want local retailers
                      • Figure 10: Consumers who agree/disagree that they find it difficult to find NI/Irish-based online retailers, NI and RoI, 2021
                    • What we think
                    • The Market – Key Takeaways

                      • Cost pressures and end of restrictions see 2022 sales take a hit
                        • Online shopping is predicted to remain
                          • At-home purchasing is preferred
                            • How conflict in Ukraine is impacting the Irish economy
                            • Market Sizes & Forecast

                                • Short-, medium- and long-term impact on the industry
                                  • Figure 11: Expected impact of COVID-19 on online retailing, short, medium and long term, March 2022
                                • Online shopping likely to be scaled back in 2022
                                  • Figure 12: Estimated online and mobile retail expenditure, IoI, NI and RoI, 2017-27
                                  • Figure 13: Selected issues consumers claim to have experienced in the last two months, IoI, 2021-22
                                  • Figure 14: How consumers’ financial situation has changed since the beginning of COVID-19, IoI, 2021 and 2022
                                • A quarter of all retail sales in the UK are conducted online
                                  • Figure 15: Online sales as a percentage of all retail sales, 2019-22
                                  • Figure 16: Percentage of turnover generated by online sales for total retail sales, 2019-21
                              • Market Drivers

                                • Brexit drives up prices across the NI/RoI market
                                  • Figure 17: Consumers agreeing/disagreeing to the statement “Brexit has made it more expensive to buy goods online from RoI/EU/UK/NI retailers”, NI and RoI, 2021
                                  • Figure 18: Consumer price index, all food, UK/NI, 2019-22
                                • COVID-19 boost set to be long lasting
                                  • Figure 19: Consumers agreeing with the statements “I am shopping more online” and “I am using click-and-collect more”, IoI, 2020-22
                                • At-home purchasing remains high
                                  • Figure 20: Netted online purchases in the last three months, by location, NI and RoI, January 2021 vs December 2021
                                  • Figure 21: How worried consumers are about the risk of being exposed to COVID-19, 2020-22
                                • The metaverse – is this the next step for online shopping?
                                    • Figure 22: Consumers who agree/disagree that they try to act in a way that is not harmful to the environment, Ireland, 2021
                                  • Conflict in Ukraine impacts Irish economy
                                      • Figure 23: Statements with consumers agreeing how COVID-19 has impacted their shopping behaviours, IoI, 2020-22
                                  • Companies and Innovations – Key Takeaways

                                    • Express delivery times shortening
                                      • Making services more accessible
                                        • Companies becoming more environmentally conscious
                                          • Brands turning to collaboration to facilitate growth
                                          • Who’s Innovating?

                                              • Increased demand for express delivery
                                                • Engaging consumers by increasing accessibility to services
                                                  • Figure 24: Key factors driving consumer behaviour around technology – select items, UK and Ireland, 2021
                                                • The environmental impact of shopping online
                                                  • Figure 25: Consumers’ behaviour towards the environment – select items, UK and Ireland, 2021
                                                • Brand collaborations are growing in retail
                                                • Company Profiles

                                                  • Pureplay retailers
                                                    • Amazon
                                                      • ASOS
                                                        • Boohoo
                                                          • eBay
                                                            • The Very Group
                                                              • Multichannel retailers
                                                                • Arnotts
                                                                  • Harvey Norman
                                                                    • Next
                                                                      • Sainsburys/Argos
                                                                        • Tesco
                                                                        • The Consumer – Key Takeaways

                                                                          • Consumers prefer home delivery
                                                                            • Clothing, footwear and accessories are most popular
                                                                              • Consumers are growing more confident online
                                                                              • Devices Used for Online Shopping

                                                                                  • Laptops are favoured device whilst in the home
                                                                                    • Figure 26: Usage of devices to shop online in the last three months, by location, NI and RoI, 2021
                                                                                  • Younger consumers prefer shopping from smartphones
                                                                                    • Figure 27: Consumers who used a smartphone to make a purchase at home and on the go in the last three months, by age, NI and RoI, 2021
                                                                                    • Figure 28: Consumers who agree that social media platforms have more information on companies compared to their websites, by age, NI and RoI, 2021
                                                                                  • Higher number of men shopping via games consoles
                                                                                    • Figure 29: Consumers who are shopping online via games consoles, by gender, NI and RoI, 2021
                                                                                    • Figure 30: Consumers who agree they play video games during the week/on the weekend, by gender, NI and RoI, 2021
                                                                                • Online Product Purchases

                                                                                    • Clothing, footwear and accessories are consumers’ top purchases
                                                                                      • Figure 31: Consumers’ online purchase behaviours, NI and RoI, 2021
                                                                                    • Clothing purchases more popular among women
                                                                                      • Figure 32: Consumers who have bought clothing/footwear/accessories online, by gender, NI and RoI, 2021
                                                                                    • Younger consumers more likely to buy takeaway food online
                                                                                      • Figure 33: Consumers who have bought takeaway food online, by age, NI and RoI, 2021
                                                                                      • Figure 34: Agreement with the statement “I love trying new experiences”, by age, UK and Ireland, 2021
                                                                                    • Takeaway food more popular in cities than villages/rural locations
                                                                                      • Figure 35: Consumers who have bought takeaway food online, by area, NI and RoI, 2021
                                                                                      • Figure 36: Consumers who have ordered food/drink for takeout/takeaway delivery from a restaurant or café a few times a week, by area, UK and Ireland, 2021
                                                                                    • Women are more likely to buy beauty/personal care products online
                                                                                      • Figure 37: Consumers who have bought beauty/personal care items online, by gender, NI and RoI, 2021
                                                                                      • Figure 38: Consumer beauty/lifestyle attitudes – select items, by gender, UK and Ireland, 2021
                                                                                  • Consumer Delivery Preferences

                                                                                      • Most consumers prefer home delivery
                                                                                        • Figure 39: Consumer delivery preferences for online purchases, NI and RoI, 2021
                                                                                      • The older the consumer the more likely they are to use home delivery
                                                                                        • Figure 40: Consumers who have had online purchases delivered to home, by generation, NI and RoI, 2021
                                                                                        • Figure 41: Agreement with the statement “I am trying to limit the time I spend in-store”, by generational groups, IoI, 2022
                                                                                      • Home delivery more popular in small towns and rural locations
                                                                                        • Figure 42: Consumers who have had online purchases delivered to home, by area, NI and RoI, 2021
                                                                                      • Workers are more likely to collect in-store
                                                                                        • Figure 43: Consumers who have collected their online purchases in-store from the retailer they bought from, by working status and location, NI and RoI, 2021
                                                                                      • Click-and-collect more popular with NI parents
                                                                                        • Figure 44: Consumers who have collected their online purchases in-store from the retailer they bought from, by lifestage, NI and RoI, 2021
                                                                                    • COVID-19 Impact on Online Shopping

                                                                                        • Consumer confidence grows online
                                                                                          • Figure 45: Agreement with statements relating to online retailing, NI and RoI, 2021
                                                                                          • Figure 46: Disagreement with the statement “I would do all of my shopping online if I could”, by age group, RoI and NI, 2O21
                                                                                        • Irish consumers are seeking local retailers
                                                                                          • Figure 47: Agreement/disagreement with the statement “It’s difficult to find NI/RoI-based online retailers”, RoI and NI, 2O21
                                                                                          • Figure 48: Agreement/disagreement with the statement “Since the COVID-19 outbreak I have tried to buy more NI/RoI sourced products”, RoI and NI, 2O21
                                                                                      • Attitudes Towards Online and Mobile Retailing

                                                                                          • Cheaper/free delivery appeals to Irish consumers
                                                                                            • Figure 49: Agreement with statements related to online and mobile retailing, NI and RoI, 2021
                                                                                            • Figure 50: Consumers who agree that cheaper/free delivery chargers will make them willing to wait longer for deliveries, by age groups, NI and RoI, 2021
                                                                                          • Data breaches impact consumer loyalty
                                                                                            • Figure 51: Consumers who agree they would be less inclined to shop with a company that has experienced a data breach, by age groups, NI and RoI, 2021
                                                                                          • Environmental concerns aren’t a top priority
                                                                                            • Figure 52: Consumers who agree/disagree that they are concerned with the environmental impact of online shopping, NI and RoI, 2021
                                                                                            • Figure 53: Agreement with statements relating to supermarkets, NI and RoI, 2021
                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                          • Data sources
                                                                                            • COVID-19 Tracker wave information
                                                                                              • Abbreviations

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